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Built with agentsSelf-reported

Non-coder creator builds manifesting app Stella with Claude Code

Passed $300K MRR within two months of launch; she now puts it at about $350K to $360K, with 12,000 paying customers

Non-coder creator builds manifesting app Stella with Claude Code: App Store screenshot
The developer's App Store screenshot · 28 October 2026
$300,000a month · as of July 2026Self-reported: the founder, in a Starter Story interview
Agents and tools
Claude Code, Claude, Google AI Studio, ManyChat
How it earns
Subscriptions
Where customers come from
TikTok, Instagram, App Store
People
Sarah Perl
Added
28 October 2026

How it works

  1. Audience first: years of viral manifestation and tarot videos, with 2.8M TikTok and 1.2M Instagram followers
  2. Built the MVP with Claude Code in about two days; the full app took two to three months
  3. Users describe their goals, and AI generates custom visualizations voiced by their future self, plus daily affirmations
  4. Viral videos mention the app; on Instagram, ManyChat sends a download link to anyone who comments
  5. Paid in-app subscription

Could we copy it?

Hard to copy The app is simple to build. The hard part is distribution: millions of followers and a proven viral content format, which a newcomer will not have.

Sources

Revenue is recorded as the sources state it. Unless marked Verified, we have not checked it. Found a mistake, or have a case? Write to [email protected].

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