Roblox
A platform of games made by players, played with friends
First principle
Kids have always needed a place to hang out with friends. Roblox moved it online: the games are made by other players, and your friends and avatar come along into every one.
The needs it meets
- Staying in touchCore
- Keeping up with family, friends and colleagues; belonging to a circle.
- Entertainment
- Passing time and unwinding, carried off by stories, music and video.
- Being seen
- Making things and showing yourself; being seen and approved of.
Why it wins
- Join whatever game a friend is in with a tap, party up and chat, on phone, PC or console: for kids it works like the playground after school.
- Games come from studios, small teams and solo creators, with new ones every day, so hits like Dress to Impress and Steal a Brainrot keep arriving.
- Creators get paid: they earn Robux when players spend in their games and can exchange it for real money, so the people who build games stay.
- Your avatar and what you bought for it work in every game, and your friends list lives here; leaving means starting over.
What keeps it ahead
- Network effects
- The more people use it, the more useful it is; everyone is already there.
- Endless supply
- Something new every day: uploads, a licensed library or AI.
- Switching cost
- Your data, contacts or progress live here; leaving is costly.
How it makes money
In app purchasesSubscriptions
Players buy Robux to spend on avatar items and inside games, and part of it goes to the creators; since 2026 the Roblox Plus membership adds discounts and free private servers.
What a small team can take from it
Don't try to build another platform. For a team of one to three Roblox is a channel: solo creators publish there and earn Robux they can cash out, and what works there is games friends play together, updated often.
This week
- World: top grossing games, number 3, in 9 of 10 countriesUK App Store 1 · Brazil App Store 1 · Brazil Google Play 1 · Mexico App Store 2 · US Google Play 2 · UK Google Play 2
- World: top free games, number 2, in 10 of 10 countriesMexico Google Play 1 · Mexico App Store 2 · Brazil Google Play 2 · Indonesia Google Play 3 · Indonesia App Store 4 · Brazil App Store 5
updated 29 October 2026
- Developer
- Roblox Corporation
- Category
- Game
- Stores
- App Store, Google Play
- First in a list
- 29 October 2026
Sources
- Introducing Roblox Plus 10 April 2026
- Roblox Developer Exchange Program
This is our analysis and judgement, drafted by an AI agent from the store pages and public sources and read by a person before it went up. Every figure has a source; where there is none, we give no figure. Found a mistake? Write to [email protected].