upGrowth Growth Toolkit

The 29 tools it listed

"Read only" and "Changes data" are the server's own marks. Underlined parameters are required.

1. acos_checkRead only

   Amazon ACoS, TACoS and break-even ACoS

   Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.

   ad_spend ad_sales gross_margin_pct total_sales currency

2. ad_budget_plannerRead only

   Ad budget planner

   Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.

   target_customers cost_per_click click_to_lead_pct lead_to_customer_pct currency

3. ai_crawler_access_checkRead only

   AI crawler access check

   Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.

   domain

4. attrition_rateRead only

   Attrition and churn rate calculator

   Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.

   separations headcount_start headcount_end period_months

5. book_strategy_callRead only

   Book a strategy call with upGrowth

   Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.

6. break_evenRead only

   Break-even calculator

   Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.

   fixed_costs price_per_unit variable_cost_per_unit target_profit currency

7. campaign_roiRead only

   Marketing campaign ROI

   Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.

   cost attributed_revenue gross_margin_pct campaign_name currency

8. content_seo_checkRead only

   Content SEO check (word count, keyword density, readability)

   Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.

   text keyword secondary_keywords

9. customer_lifetime_valueRead only

   Customer lifetime value (repeat purchase)

   Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.

   average_order_value purchases_per_year customer_lifespan_years gross_margin_pct annual_discount_rate_pct cac currency

10. ecommerce_metricsRead only

    Ecommerce metrics (AOV, conversion rate, revenue per visitor)

    Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.

    revenue orders sessions customers target_revenue currency

11. engagement_rateRead only

    Engagement rate calculator

    Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.

    likes comments shares saves base_type base_value posts

12. find_growth_movesRead only

    Find Growth Moves research

    Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.

    sector company keyword limit

13. growth_projectionRead only

    Growth and revenue projection

    Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.

    start_value growth_rate_pct periods period_type target_value

14. growth_rateRead only

    Growth rate (period, CAGR, CMGR)

    Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).

    start_value end_value periods period_type

15. instagram_earningsRead only

    Instagram creator earnings calculator

    Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.

    followers posts_per_month rate_per_post rate_per_1000_followers stories_per_month rate_per_story avg_engagements_per_post currency

16. max_affordable_cacRead only

    Maximum affordable CAC and cost per lead

    Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.

    monthly_revenue_per_customer gross_margin_pct monthly_churn_pct target_ltv_to_cac lead_to_customer_pct currency

17. mdr_chargesRead only

    MDR charges calculator

    Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.

    sales_value mdr_pct transactions fixed_fee_per_transaction gst_pct currency

18. meta_tags_builderRead only

    Meta tags builder (title, description, Open Graph, Twitter card)

    Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.

    title description url image_url site_name twitter_handle page_type

19. period_changeRead only

    YoY, MoM or % change

    Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.

    previous_value current_value comparison

20. ppc_forecastRead only

    PPC and Google Ads forecast

    Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.

    monthly_budget cost_per_click conversion_rate_pct value_per_conversion gross_margin_pct currency

21. roas_checkRead only

    ROAS and break-even ROAS

    Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.

    ad_revenue ad_spend gross_margin_pct currency

22. robots_txt_generatorRead only

    robots.txt generator for AI crawlers

    Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.

    ai_training ai_search ai_user_fetch disallow_paths sitemap_url

23. schema_generatorRead only

    Schema markup (JSON-LD) generator

    Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.

    schema_type data

24. seo_roiRead only

    SEO ROI

    Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.

    monthly_organic_visits_gain conversion_rate_pct value_per_conversion monthly_seo_cost gross_margin_pct months currency

25. share_of_voiceRead only

    Share of voice calculator

    Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.

    brand_name brand_value competitors metric

26. unit_economicsRead only

    Unit economics (CAC, LTV, payback)

    Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.

    acquisition_spend new_customers monthly_revenue_per_customer gross_margin_pct monthly_churn_pct currency

27. website_ad_revenueRead only

    Website ad revenue (AdSense) calculator

    Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.

    monthly_pageviews page_rpm ads_per_page cpm fill_rate_pct currency

28. youtube_earningsRead only

    YouTube earnings and watch hours calculator

    Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.

    monthly_views rpm cpm monetized_playback_pct avg_view_duration_minutes subscribers currency

29. ytd_growthRead only

    Year-to-date (YTD) growth calculator

    Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.

    this_year_monthly last_year_monthly this_ytd_total last_ytd_total months_elapsed