Run by agentsSelf-reported
SaaStr runs its sales with 3 humans and 20+ AI agents
In 8 months agents sourced $4.8M in new pipeline and $2.4M in closed-won revenue; deal volume more than doubled and win rates nearly doubled
- Agents and tools
- Qualified (Amelia AI), Artisan, Salesforce Agentforce, Monaco, Replit Agent, Salesforce, Marketo, Slack, Clay
- How it earns
- Sponsorship, One-time sales
- Where customers come from
- Email, Website chat, Events
- Team
- 3 humans plus 20+ AI agents
- Human work left
- Lemkin and Chief AI Officer Amelia each spend 15 to 20 hours a week training and checking the agents
- People
- Jason Lemkin
- Added
- 28 October 2026
How it works
- Inbound agent Amelia AI (on Qualified) chats with site visitors and books meetings: 614 good meetings at about an $85K average ticket for one event
- An Artisan agent emails past sponsors and attendees and works neglected B leads, worth about $500K
- Monaco handles pure cold outbound; Agentforce revives ghosted and lapsed leads
- Agents vibe coded on Replit act as AI VP of marketing and AI VP of customer success, handling about 150 sponsors
- Humans check agent replies every morning; the old marketing emails and human outreach still run
Could we copy it?
Partly copyable The agents are off the shelf, but SaaStr feeds them years of CRM data, a strong brand and big site traffic, and two people each spend 15 to 20 hours a week tuning them.
Sources
Revenue is recorded as the sources state it. Unless marked Verified, we have not checked it. Found a mistake, or have a case? Write to [email protected].
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