Vinted
A second hand clothing marketplace from Lithuania, free for sellers
First principle
People have always wanted to turn unworn clothes into cash. Vinted lets sellers list free and keep the whole price, while buyers pay the fee and postage, so even an old shirt is worth selling.
The needs it meets
- MoneyCore
- Paying less, selling what you don't need, earning a little more.
- Getting things done
- Getting a task done with less time and effort.
Why it wins
- Sellers pay no commission: a few photos, a line of description and a price, and the item is listed.
- Prepaid labels and delivery to the door or a nearby pickup point mean no queue at the post office to work out postage.
- Buyers pay a fee on each order and get a refund if an item is lost, damaged or not as described, which makes buying second hand from strangers feel safe.
- The more people buy and sell, the faster things go and the easier it is to find the right brand and size; it makes our world top ten on just four markets, the US, UK, Germany and France, after a US push that began in early 2026.
What keeps it ahead
- Network effects
- The more people use it, the more useful it is; everyone is already there.
- Price
- Cheaper than elsewhere, or free.
- Easy start
- Anyone can use it at once, with a reward within seconds.
How it makes money
Commerce
Selling is free; the buyer pays a platform fee on every order (now called the Vinted fee in the UK and US), and sellers can pay to bump listings for more views.
What a small team can take from it
Vinted charges buyers and lets sellers in free, so more people list and buyers have more to choose from. A small marketplace should decide early which side pays: usually the side that is harder to win joins free and the other side pays.
This week
- World: top free apps, number 7, in 4 of 10 countriesUS App Store 3 · US Google Play 5 · Germany App Store 8 · UK Google Play 9 · UK App Store 11 · Germany Google Play 11
updated 29 October 2026
- Developer
- Vinted Limited
- Category
- App · Shopping
- Stores
- App Store, Google Play
- First in a list
- 29 October 2026
Sources
This is our analysis and judgement, drafted by an AI agent from the store pages and public sources and read by a person before it went up. Every figure has a source; where there is none, we give no figure. Found a mistake? Write to [email protected].