Jianying
Douyin's official video editor, the Chinese sibling of CapCut
First principle
People have always wanted to show their lives at their best. Jianying turned editing, long a hard skill learnt on a computer, into picking a template on a phone and adding your own clips.
The needs it meets
- Being seenCore
- Making things and showing yourself; being seen and approved of.
- Getting things done
- Getting a task done with less time and effort.
Why it wins
- See a video you like on Douyin, tap to use the same template, swap in your own photos and clips, and a video is done in minutes.
- Douyin's trending music is one tap away and the result posts straight to Douyin: from shooting to posting, it all stays inside ByteDance.
- Captions from speech, once a job for professional software and an afternoon, now take a tap; in September 2026 it added Xiaoying, an AI assistant that turns one sentence into an editable first draft.
- Basic editing is free on phone and computer; beginners use templates, experienced editors use the multitrack timeline, and nobody has to outgrow it.
What keeps it ahead
- Ecosystem
- Preinstalled, or tied to an account or a bigger platform.
- Easy start
- Anyone can use it at once, with a reward within seconds.
- Endless supply
- Something new every day: uploads, a licensed library or AI.
How it makes money
SubscriptionsIn app purchases
Basic editing is free. Memberships and SVIP unlock more templates, effects, AI features and cloud storage, and some templates are sold singly; on iPhone all of it is paid through Apple.
What a small team can take from it
A template is the best tutorial: people need not learn editing first, only change what someone else made. A small team building a tool can start users from a finished example to edit, not from a blank page.
This week
- China: top grossing apps, number 5
- China: top free apps, number 13
updated 29 October 2026
- Developer
- 深圳市脸萌科技有限公司
- Category
- App · Photo & Video
- Stores
- App Store
- First in a list
- 29 October 2026
Sources
- 剪映发布全新AI能力，推进多端智能提效，支持一站式创作（新华网） 21 September 2026
- 日常 79 → 16.8 元 / 月：剪映 SVIP 超级会员官方 2 折再发车，电脑端通用（IT之家） 27 December 2025
This is our analysis and judgement, drafted by an AI agent from the store pages and public sources and read by a person before it went up. Every figure has a source; where there is none, we give no figure. Found a mistake? Write to [email protected].