Coin Master

The needs it meets

ThrillCore

The jolt of a draw, a pull or a bet.

Staying in touch

Keeping up with family, friends and colleagues; belonging to a circle.

Progress

Seeing yourself get better: a level cleared, a rank gained, a skill learnt.

Why it wins

1. There is one button: the wheel decides whether you get coins, an attack, a raid or a shield. Nothing to learn, and a result every few seconds.
2. An attack lets you smash a friend's village and a raid digs up their coins, and they come back for revenge: real friends give every bit of luck a target.
3. Spins refill slowly by the hour, so people return several times a day; to spin again right now you buy more, and that is what the game sells.
4. Card sets, pets and timed events without end keep long time players busy, celebrity ads have brought in new ones, and on our charts it is strongest in the UK, Germany and France.

What keeps it ahead

Playing together

Alliances, teams and leaderboards: with or against others.

Daily habit

A reason to come back every day: streaks, check ins, energy.

Live operations

Events, seasons and new levels without end.

How it makes money

In app purchases

Free to play; most of the money comes from spins sold in packs, plus event offers. The store page says it is not real money gambling and nothing won can be cashed out.

What a small team can take from it

Worth taking: let one player's result land on another, a raid, a gift, a revenge, so friends become the content. Not worth taking: the slot itself, rated 18+ for simulated gambling on the App Store; a German media regulator once sued its maker over youth protection.

This week

• World: top grossing games, number 8, in 8 of 10 countriesUK Google Play 1 · Germany Google Play 1 · France Google Play 1 · UK App Store 2 · Germany App Store 2 · France App Store 2

updated 29 October 2026

Sources

• Coin Master (Wikipedia)