BOSS Zhipin

The needs it meets

MoneyCore

Paying less, selling what you don't need, earning a little more.

Getting things done

Getting a task done with less time and effort.

Why it wins

1. Job seekers talk straight to the boss or hiring manager, with no HR screening first, and soon learn whether there is a fit.
2. An employer needs the candidate's one to one permission to see the full CV, so people keep control of their details and talk more freely.
3. Office workers, manual workers, students and companies of every size are in one app: more employers draw more seekers, and the other way round.
4. Employers are verified, with human review and site visits, which lowers the risk of fake job posts.

What keeps it ahead

Network effects

The more people use it, the more useful it is; everyone is already there.

Better product

Clearly better at the core thing.

How it makes money

In app purchasesSubscriptions

Job seekers mostly use it free; the money comes from employers, who buy 30 day job posts, VIP accounts and in app credits on iPhone through Apple. Job seekers can buy a VIP pass too.

What a small team can take from it

Many trades suffer from a layer in the middle; connecting the two people who actually decide is a product in itself. A small team can start with one city and one trade, letting homeowners talk straight to builders, say.

This week

• China: top grossing apps, number 10
• China: top free apps, number 30

updated 29 October 2026