Amaze GO!
An arrow puzzle: tap arrows in the right order so each flies off the board
First principle
After a loud day people want a small tangle they can quietly undo. Amaze GO strips the arrow puzzle to a clean grid where each right tap sends an arrow whooshing off.
The needs it meets
- EntertainmentCore
- Passing time and unwinding, carried off by stories, music and video.
- Progress
- Seeing yourself get better: a level cleared, a rank gained, a skill learnt.
Why it wins
- One rule: an arrow can leave only if its path to the edge is clear, so the whole game is choosing the order.
- A wrong tap costs a heart, which keeps you thinking, yet levels are short and the screen is kept deliberately quiet.
- It rode the 2026 wave of arrow puzzles: called Arrows GO! until June, it drew 23.2 million downloads that month by AppMagic's estimate.
- That reach was bought: one industry analysis put what it and its main rival spent on US ads in April 2026 alone above $9 million.
What keeps it ahead
- Paid growth
- Heavy ad spending to buy users, paid back by those who pay.
- Easy start
- Anyone can use it at once, with a reward within seconds.
How it makes money
Ads
Free and paid for by ads: players report one when the app opens and another after every level, and the App Store lists no purchases.
What a small team can take from it
Arrow puzzles are easy to build, in a browser too; the valuable part is a level generator that guarantees a solvable order. But good is not enough: in April 2026 two big ad spenders took a quarter of sort puzzle downloads.
This week
- World: top free games, number 9, in 9 of 10 countriesGermany Google Play 2 · UK Google Play 4 · France Google Play 6 · US Google Play 10 · France App Store 11 · Germany App Store 13
updated 29 October 2026
- Developer
- Oakever Games
- Category
- Game
- Stores
- App Store, Google Play
- First in a list
- 29 October 2026
Sources
This is our analysis and judgement, drafted by an AI agent from the store pages and public sources and read by a person before it went up. Every figure has a source; where there is none, we give no figure. Found a mistake? Write to [email protected].