{ "updated": "2026-10-29", "issue": 1, "markets": [ "us", "gb", "de", "fr", "jp", "kr", "in", "id", "br", "mx" ], "china": "cn", "failed": [], "method": "https://horizontal.one/apps/#method", "needs": { "connect": { "zh": "联系", "en": "Staying in touch", "zhLong": "和家人、朋友、同事保持联系，属于一个圈子。", "enLong": "Keeping up with family, friends and colleagues; belonging to a circle." }, "company": { "zh": "陪伴", "en": "Company", "zhLong": "不觉得孤单：有人或 AI 在听、在回应。", "enLong": "Not feeling alone: someone, or an AI, listening and answering." }, "love": { "zh": "恋爱", "en": "Love", "zhLong": "认识可能的伴侣，被人喜欢。", "enLong": "Meeting a possible partner; being wanted." }, "fun": { "zh": "消遣", "en": "Entertainment", "zhLong": "打发时间、放松，被故事、音乐和视频带走。", "enLong": "Passing time and unwinding, carried off by stories, music and video." }, "thrill": { "zh": "刺激", "en": "Thrill", "zhLong": "开奖、抽卡、押注那一下的心跳。", "enLong": "The jolt of a draw, a pull or a bet." }, "progress": { "zh": "成就", "en": "Progress", "zhLong": "看到自己在变强：过关、升级、学会一件事。", "enLong": "Seeing yourself get better: a level cleared, a rank gained, a skill learnt." }, "expression": { "zh": "表达", "en": "Being seen", "zhLong": "做出东西、展示自己，被看见和认可。", "enLong": "Making things and showing yourself; being seen and approved of." }, "getdone": { "zh": "省事", "en": "Getting things done", "zhLong": "用更少的时间和力气把事办完。", "enLong": "Getting a task done with less time and effort." }, "know": { "zh": "求知", "en": "Knowing", "zhLong": "找到信息、弄懂一件事、知道世界在发生什么。", "enLong": "Finding things out, understanding, keeping up with the world." }, "money": { "zh": "实惠", "en": "Money", "zhLong": "买得更便宜、卖掉闲置、多赚一点。", "enLong": "Paying less, selling what you don't need, earning a little more." }, "safety": { "zh": "安心", "en": "Peace of mind", "zhLong": "知道家人平安、账户安全，心里有底。", "enLong": "Knowing family is safe and accounts are secure." }, "duty": { "zh": "必办", "en": "Errands", "zhLong": "不得不办的事：报税、认证、缴费，越快越好。", "enLong": "Things that must be done, taxes, ID, bills: the quicker the better." } }, "drivers": { "network": { "zh": "网络效应", "en": "Network effects", "zhLong": "用的人越多越有用，大家都在这里。", "enLong": "The more people use it, the more useful it is; everyone is already there." }, "supply": { "zh": "内容供给", "en": "Endless supply", "zhLong": "每天都有新东西：用户上传、版权库或 AI 生成。", "enLong": "Something new every day: uploads, a licensed library or AI." }, "feed": { "zh": "推荐算法", "en": "The feed", "zhLong": "不用选，刷就行，越用越懂你。", "enLong": "No choosing, just scrolling; it learns what you like." }, "habit": { "zh": "每日习惯", "en": "Daily habit", "zhLong": "每天回来的理由：连胜、签到、体力。", "enLong": "A reason to come back every day: streaks, check ins, energy." }, "liveops": { "zh": "持续运营", "en": "Live operations", "zhLong": "活动、赛季、新关卡不停。", "enLong": "Events, seasons and new levels without end." }, "capability": { "zh": "产品力", "en": "Better product", "zhLong": "核心能力明显强一截。", "enLong": "Clearly better at the core thing." }, "price": { "zh": "价格", "en": "Price", "zhLong": "比别处便宜，或者免费。", "enLong": "Cheaper than elsewhere, or free." }, "brand": { "zh": "品牌和 IP", "en": "Brand and IP", "zhLong": "大家早就认识：品牌、角色、明星。", "enLong": "People knew it already: the brand, the characters, the stars." }, "ecosystem": { "zh": "生态捆绑", "en": "Ecosystem", "zhLong": "预装、账号、和大平台绑在一起。", "enLong": "Preinstalled, or tied to an account or a bigger platform." }, "lockin": { "zh": "迁移成本", "en": "Switching cost", "zhLong": "数据、关系、存档都在这里，走不了。", "enLong": "Your data, contacts or progress live here; leaving is costly." }, "social": { "zh": "一起玩", "en": "Playing together", "zhLong": "联盟、组队、排行，和别人一起或比着玩。", "enLong": "Alliances, teams and leaderboards: with or against others." }, "easy": { "zh": "零门槛", "en": "Easy start", "zhLong": "打开就会，几秒内就有回报。", "enLong": "Anyone can use it at once, with a reward within seconds." }, "acquisition": { "zh": "买量", "en": "Paid growth", "zhLong": "大规模投广告买用户，靠付费用户回本。", "enLong": "Heavy ad spending to buy users, paid back by those who pay." }, "mandate": { "zh": "官方指定", "en": "Mandated", "zhLong": "办这件事只能用它。", "enLong": "The only way to do this thing." } }, "models": { "subscription": { "zh": "订阅", "en": "Subscriptions" }, "iap": { "zh": "应用内购买", "en": "In app purchases" }, "ads": { "zh": "广告", "en": "Ads" }, "commerce": { "zh": "电商和交易抽成", "en": "Commerce" }, "parent": { "zh": "带动主业", "en": "Serves a bigger business" }, "free": { "zh": "不收费", "en": "Free" } }, "lists": [ { "key": "world-grossing-apps", "scope": "world", "chart": "grossing", "kind": "apps", "rows": [ { "rank": 1, "last_week": null, "slug": "chatgpt", "name": { "zh": "ChatGPT", "en": "ChatGPT" }, "developer": "OpenAI OpCo, LLC", "points": 985, "markets": 10, "best": 1 }, { "rank": 2, "last_week": null, "slug": "claude", "name": { "zh": "Claude", "en": "Claude" }, "developer": "Anthropic PBC", "points": 844, "markets": 10, "best": 3 }, { "rank": 3, "last_week": null, "slug": "instagram", "name": { "zh": "Instagram", "en": "Instagram" }, "developer": "Instagram, Inc.", "points": 700, "markets": 10, "best": 4 }, { "rank": 4, "last_week": null, "slug": "tinder", "name": { "zh": "Tinder", "en": "Tinder" }, "developer": "Tinder LLC", "points": 652, "markets": 10, "best": 7 }, { "rank": 5, "last_week": null, "slug": "capcut", "name": { "zh": "CapCut", "en": "CapCut" }, "developer": "Bytedance Pte. Ltd", "points": 630, "markets": 9, "best": 3 }, { "rank": 6, "last_week": null, "slug": "duolingo", "name": { "zh": "多邻国", "en": "Duolingo" }, "developer": "Duolingo", "points": 622, "markets": 10, "best": 6 }, { "rank": 7, "last_week": null, "slug": "tiktok", "name": { "zh": "TikTok", "en": "TikTok" }, "developer": "TikTok Ltd.", "points": 584, "markets": 6, "best": 2 }, { "rank": 8, "last_week": null, "slug": "dramabox", "name": { "zh": "DramaBox", "en": "DramaBox" }, "developer": "STORYMATRIX PTE. LTD.", "points": 544, "markets": 10, "best": 9 }, { "rank": 9, "last_week": null, "slug": "disney-plus", "name": { "zh": "Disney+", "en": "Disney+" }, "developer": "Disney", "points": 540, "markets": 8, "best": 6 }, { "rank": 10, "last_week": null, "slug": "linkedin", "name": { "zh": "领英", "en": "LinkedIn" }, "developer": "LinkedIn Corporation", "points": 518, "markets": 8, "best": 5 }, { "rank": 11, "last_week": null, "slug": "google-one", "name": { "zh": "Google One", "en": "Google One" }, "developer": "Google LLC", "points": 498, "markets": 10, "best": 1 }, { "rank": 12, "last_week": null, "slug": "netshort", "name": { "zh": "NetShort", "en": "NetShort" }, "developer": "NETSTORY PTE. LTD.", "points": 487, "markets": 10, "best": 8 }, { "rank": 13, "last_week": null, "slug": "youtube", "name": { "zh": "YouTube", "en": "YouTube" }, "developer": "Google", "points": 478, "markets": 10, "best": 2 }, { "rank": 14, "last_week": null, "slug": "canva", "name": { "zh": "Canva", "en": "Canva" }, "developer": "Canva", "points": 469, "markets": 9, "best": 9 }, { "rank": 15, "last_week": null, "slug": "crunchyroll", "name": { "zh": "Crunchyroll", "en": "Crunchyroll" }, "developer": "Crunchyroll, LLC", "points": 465, "markets": 7, "best": 7 }, { "rank": 16, "last_week": null, "slug": "snapchat", "name": { "zh": "Snapchat", "en": "Snapchat" }, "developer": "Snap, Inc.", "points": 391, "markets": 6, "best": 2 }, { "rank": 17, "last_week": null, "slug": "spotify", "name": { "zh": "Spotify", "en": "Spotify" }, "developer": "Spotify AB", "points": 387, "markets": 10, "best": 4 }, { "rank": 18, "last_week": null, "slug": "facebook", "name": { "zh": "Facebook", "en": "Facebook" }, "developer": "Meta Platforms, Inc.", "points": 342, "markets": 7, "best": 5 }, { "rank": 19, "last_week": null, "slug": "bumble", "name": { "zh": "Bumble", "en": "Bumble" }, "developer": "Bumble Holding Limited", "points": 319, "markets": 8, "best": 14 }, { "rank": 20, "last_week": null, "slug": "gmail", "name": { "zh": "Gmail", "en": "Gmail" }, "developer": "Google", "points": 317, "markets": 9, "best": 7 } ] }, { "key": "world-grossing-games", "scope": "world", "chart": "grossing", "kind": "games", "rows": [ { "rank": 1, "last_week": null, "slug": "gossip-harbor", "name": { "zh": "Gossip Harbor", "en": "Gossip Harbor" }, "developer": "Microfun Limited", "points": 873, "markets": 10, "best": 1 }, { "rank": 2, "last_week": null, "slug": "royal-match", "name": { "zh": "Royal Match", "en": "Royal Match" }, "developer": "Dream Games", "points": 851, "markets": 10, "best": 2 }, { "rank": 3, "last_week": null, "slug": "roblox", "name": { "zh": "Roblox", "en": "Roblox" }, "developer": "Roblox Corporation", "points": 833, "markets": 9, "best": 1 }, { "rank": 4, "last_week": null, "slug": "kingshot", "name": { "zh": "Kingshot", "en": "Kingshot" }, "developer": "Century Games Pte. Ltd.", "points": 815, "markets": 10, "best": 4 }, { "rank": 5, "last_week": null, "slug": "whiteout-survival", "name": { "zh": "无尽冬日", "en": "Whiteout Survival" }, "developer": "Century Games Pte. Ltd.", "points": 761, "markets": 10, "best": 2 }, { "rank": 6, "last_week": null, "slug": "candy-crush-saga", "name": { "zh": "Candy Crush Saga", "en": "Candy Crush Saga" }, "developer": "King", "points": 728, "markets": 9, "best": 3 }, { "rank": 7, "last_week": null, "slug": "gardenscapes", "name": { "zh": "梦幻花园", "en": "Gardenscapes" }, "developer": "Playrix", "points": 721, "markets": 10, "best": 4 }, { "rank": 8, "last_week": null, "slug": "coin-master", "name": { "zh": "Coin Master", "en": "Coin Master" }, "developer": "Moon Active", "points": 700, "markets": 8, "best": 1 }, { "rank": 9, "last_week": null, "slug": "tasty-travels", "name": { "zh": "Tasty Travels", "en": "Tasty Travels" }, "developer": "Century Games Pte. Ltd.", "points": 672, "markets": 10, "best": 8 }, { "rank": 10, "last_week": null, "slug": "last-war", "name": { "zh": "Last War", "en": "Last War" }, "developer": "FUNFLY PTE. LTD.", "points": 662, "markets": 10, "best": 10 }, { "rank": 11, "last_week": null, "slug": "township", "name": { "zh": "Township", "en": "Township" }, "developer": "Playrix", "points": 639, "markets": 10, "best": 7 }, { "rank": 12, "last_week": null, "slug": "pokemon-go", "name": { "zh": "Pokémon GO", "en": "Pokémon GO" }, "developer": "Scopely Explore, Inc.", "points": 596, "markets": 10, "best": 1 }, { "rank": 13, "last_week": null, "slug": "last-z", "name": { "zh": "Last Z", "en": "Last Z" }, "developer": "Omnilojo Pte Ltd", "points": 578, "markets": 10, "best": 6 }, { "rank": 14, "last_week": null, "slug": "royal-kingdom", "name": { "zh": "Royal Kingdom", "en": "Royal Kingdom" }, "developer": "Dream Games", "points": 559, "markets": 10, "best": 9 }, { "rank": 15, "last_week": null, "slug": "ea-sports-fc-mobile", "name": { "zh": "EA SPORTS FC Mobile", "en": "EA SPORTS FC Mobile" }, "developer": "Electronic Arts", "points": 460, "markets": 8, "best": 3 }, { "rank": 16, "last_week": null, "slug": "homescapes", "name": { "zh": "Homescapes", "en": "Homescapes" }, "developer": "Playrix", "points": 431, "markets": 10, "best": 12 }, { "rank": 17, "last_week": null, "slug": "pokemon-tcg-pocket", "name": { "zh": "Pokémon TCG Pocket", "en": "Pokémon TCG Pocket" }, "developer": "The Pokemon Company", "points": 389, "markets": 10, "best": 1 }, { "rank": 18, "last_week": null, "slug": "monopoly-go", "name": { "zh": "MONOPOLY GO!", "en": "MONOPOLY GO!" }, "developer": "Scopely, Inc.", "points": 369, "markets": 6, "best": 1 }, { "rank": 19, "last_week": null, "slug": "efootball", "name": { "zh": "eFootball", "en": "eFootball" }, "developer": "KONAMI", "points": 345, "markets": 5, "best": 2 }, { "rank": 20, "last_week": null, "slug": "free-fire", "name": { "zh": "Free Fire", "en": "Free Fire" }, "developer": "GARENA INTERNATIONAL I PRIVATE LIMITED", "points": 311, "markets": 4, "best": 1 } ] }, { "key": "world-free-apps", "scope": "world", "chart": "free", "kind": "apps", "rows": [ { "rank": 1, "last_week": null, "slug": "chatgpt", "name": { "zh": "ChatGPT", "en": "ChatGPT" }, "developer": "OpenAI OpCo, LLC", "points": 928, "markets": 10, "best": 1 }, { "rank": 2, "last_week": null, "slug": "claude", "name": { "zh": "Claude", "en": "Claude" }, "developer": "Anthropic PBC", "points": 618, "markets": 10, "best": 1 }, { "rank": 3, "last_week": null, "slug": "google-gemini", "name": { "zh": "Google Gemini", "en": "Google Gemini" }, "developer": "Google", "points": 518, "markets": 10, "best": 3 }, { "rank": 4, "last_week": null, "slug": "capcut", "name": { "zh": "CapCut", "en": "CapCut" }, "developer": "Bytedance Pte. Ltd", "points": 500, "markets": 8, "best": 3 }, { "rank": 5, "last_week": null, "slug": "whatsapp", "name": { "zh": "WhatsApp", "en": "WhatsApp" }, "developer": "WhatsApp Inc.", "points": 460, "markets": 9, "best": 1 }, { "rank": 6, "last_week": null, "slug": "instagram", "name": { "zh": "Instagram", "en": "Instagram" }, "developer": "Instagram, Inc.", "points": 453, "markets": 10, "best": 3 }, { "rank": 7, "last_week": null, "slug": "vinted", "name": { "zh": "Vinted", "en": "Vinted" }, "developer": "Vinted Limited", "points": 330, "markets": 4, "best": 3 }, { "rank": 8, "last_week": null, "slug": "facebook", "name": { "zh": "Facebook", "en": "Facebook" }, "developer": "Meta Platforms, Inc.", "points": 327, "markets": 8, "best": 4 }, { "rank": 9, "last_week": null, "slug": "pinedrama", "name": { "zh": "PineDrama", "en": "PineDrama" }, "developer": "TikTok Ltd.", "points": 326, "markets": 4, "best": 2 }, { "rank": 10, "last_week": null, "slug": "tiktok", "name": { "zh": "TikTok", "en": "TikTok" }, "developer": "TikTok Ltd.", "points": 324, "markets": 6, "best": 6 }, { "rank": 11, "last_week": null, "slug": "threads", "name": { "zh": "Threads", "en": "Threads" }, "developer": "Instagram, Inc.", "points": 317, "markets": 10, "best": 1 }, { "rank": 12, "last_week": null, "slug": "temu", "name": { "zh": "Temu", "en": "Temu" }, "developer": "Temu", "points": 303, "markets": 7, "best": 10 }, { "rank": 13, "last_week": null, "slug": "dramawave", "name": { "zh": "DramaWave", "en": "DramaWave" }, "developer": "SKYWORK AI PTE LTD", "points": 288, "markets": 6, "best": 2 }, { "rank": 14, "last_week": null, "slug": "google-maps", "name": { "zh": "Google Maps", "en": "Google Maps" }, "developer": "Google", "points": 279, "markets": 8, "best": 7 }, { "rank": 15, "last_week": null, "slug": "tiktok-lite", "name": { "zh": "TikTok Lite", "en": "TikTok Lite" }, "developer": "TikTok Pte. Ltd.", "points": 276, "markets": 7, "best": 4 }, { "rank": 16, "last_week": null, "slug": "reelshort", "name": { "zh": "ReelShort", "en": "ReelShort" }, "developer": "NewLeaf Publishing", "points": 274, "markets": 7, "best": 5 }, { "rank": 17, "last_week": null, "slug": "shop", "name": { "zh": "Shop", "en": "Shop" }, "developer": "Shopify Inc.", "points": 254, "markets": 5, "best": 6 }, { "rank": 18, "last_week": null, "slug": "snapchat", "name": { "zh": "Snapchat", "en": "Snapchat" }, "developer": "Snap, Inc.", "points": 231, "markets": 7, "best": 10 }, { "rank": 19, "last_week": null, "slug": "google", "name": { "zh": "Google", "en": "Google" }, "developer": "Google", "points": 223, "markets": 8, "best": 8 }, { "rank": 20, "last_week": null, "slug": "microsoft-authenticator", "name": { "zh": "Microsoft Authenticator", "en": "Microsoft Authenticator" }, "developer": "Microsoft Corporation", "points": 216, "markets": 5, "best": 12 } ] }, { "key": "world-free-games", "scope": "world", "chart": "free", "kind": "games", "rows": [ { "rank": 1, "last_week": null, "slug": "block-blast", "name": { "zh": "Block Blast!", "en": "Block Blast!" }, "developer": "Hungry Studio", "points": 826, "markets": 10, "best": 2 }, { "rank": 2, "last_week": null, "slug": "roblox", "name": { "zh": "Roblox", "en": "Roblox" }, "developer": "Roblox Corporation", "points": 821, "markets": 10, "best": 1 }, { "rank": 3, "last_week": null, "slug": "meowdoku", "name": { "zh": "Meowdoku!", "en": "Meowdoku!" }, "developer": "Oakever Games", "points": 776, "markets": 9, "best": 1 }, { "rank": 4, "last_week": null, "slug": "bus-fever-party", "name": { "zh": "Bus Fever Party!", "en": "Bus Fever Party!" }, "developer": "Lumi Games", "points": 674, "markets": 10, "best": 3 }, { "rank": 5, "last_week": null, "slug": "magic-sort", "name": { "zh": "Magic Sort!", "en": "Magic Sort!" }, "developer": "Grand Games A.Ş.", "points": 653, "markets": 10, "best": 2 }, { "rank": 6, "last_week": null, "slug": "gossip-harbor", "name": { "zh": "Gossip Harbor", "en": "Gossip Harbor" }, "developer": "Microfun Limited", "points": 578, "markets": 9, "best": 3 }, { "rank": 7, "last_week": null, "slug": "rotate-rings", "name": { "zh": "Rotate Rings", "en": "Rotate Rings" }, "developer": "Nebula Studio", "points": 569, "markets": 9, "best": 3 }, { "rank": 8, "last_week": null, "slug": "block-out", "name": { "zh": "Block Out!", "en": "Block Out!" }, "developer": "Grand Games A.Ş.", "points": 517, "markets": 10, "best": 1 }, { "rank": 9, "last_week": null, "slug": "amaze-go", "name": { "zh": "Amaze GO!", "en": "Amaze GO!" }, "developer": "Oakever Games", "points": 485, "markets": 9, "best": 2 }, { "rank": 10, "last_week": null, "slug": "vita-mahjong", "name": { "zh": "Vita Mahjong", "en": "Vita Mahjong" }, "developer": "Vita Studio", "points": 460, "markets": 9, "best": 7 }, { "rank": 11, "last_week": null, "slug": "township", "name": { "zh": "Township", "en": "Township" }, "developer": "Playrix", "points": 376, "markets": 9, "best": 11 }, { "rank": 12, "last_week": null, "slug": "paper-io-2", "name": { "zh": "Paper.io 2", "en": "Paper.io 2" }, "developer": "Voodoo", "points": 372, "markets": 7, "best": 4 }, { "rank": 13, "last_week": null, "slug": "brain-puzzle-3", "name": { "zh": "Brain Puzzle 3", "en": "Brain Puzzle 3" }, "developer": "SmallStep Dev Team", "points": 337, "markets": 10, "best": 5 }, { "rank": 14, "last_week": null, "slug": "brain-puzzle-3-joygame", "name": { "zh": "Brain Puzzle 3", "en": "Brain Puzzle 3" }, "developer": "JoyGame Studio", "points": 327, "markets": 9, "best": 2 }, { "rank": 15, "last_week": null, "slug": "top-lords", "name": { "zh": "Top Lords", "en": "Top Lords" }, "developer": "GAME SPARK PTE. LTD.", "points": 321, "markets": 7, "best": 8 }, { "rank": 16, "last_week": null, "slug": "no-mans-sky", "name": { "zh": "No Man's Sky", "en": "No Man's Sky" }, "developer": "Hello Games", "points": 308, "markets": 8, "best": 3 }, { "rank": 17, "last_week": null, "slug": "monster-hunter-outlanders", "name": { "zh": "Monster Hunter Outlanders", "en": "Monster Hunter Outlanders" }, "developer": "Level Infinite", "points": 289, "markets": 5, "best": 1 }, { "rank": 18, "last_week": null, "slug": "subway-surfers", "name": { "zh": "地铁跑酷", "en": "Subway Surfers" }, "developer": "Sybo Games ApS", "points": 287, "markets": 8, "best": 7 }, { "rank": 19, "last_week": null, "slug": "royal-smash", "name": { "zh": "Royal Smash!", "en": "Royal Smash!" }, "developer": "Cypher Games", "points": 277, "markets": 6, "best": 2 }, { "rank": 20, "last_week": null, "slug": "disney-solitaire", "name": { "zh": "Disney Solitaire", "en": "Disney Solitaire" }, "developer": "SuperPlay", "points": 276, "markets": 5, "best": 7 } ] }, { "key": "china-grossing-apps", "scope": "china", "chart": "grossing", "kind": "apps", "rows": [ { "rank": 1, "last_week": null, "slug": "douyin", "name": { "zh": "抖音", "en": "Douyin" }, "developer": "Beijing Douyin Technology Co., Ltd.", "points": 50, "markets": 1, "best": 1 }, { "rank": 2, "last_week": null, "slug": "wechat", "name": { "zh": "微信", "en": "WeChat" }, "developer": "WeChat", "points": 49, "markets": 1, "best": 2 }, { "rank": 3, "last_week": null, "slug": "qq-music", "name": { "zh": "QQ音乐", "en": "QQ Music" }, "developer": "Tencent Technology (Shenzhen) Company Limited", "points": 48, "markets": 1, "best": 3 }, { "rank": 4, "last_week": null, "slug": "tencent-video", "name": { "zh": "腾讯视频", "en": "Tencent Video" }, "developer": "Tencent Technology (Shenzhen) Company Limited", "points": 47, "markets": 1, "best": 4 }, { "rank": 5, "last_week": null, "slug": "jianying", "name": { "zh": "剪映", "en": "Jianying" }, "developer": "深圳市脸萌科技有限公司", "points": 46, "markets": 1, "best": 5 }, { "rank": 6, "last_week": null, "slug": "alipay", "name": { "zh": "支付宝", "en": "Alipay" }, "developer": "Alipay (Hangzhou) Technology Co., Ltd.", "points": 45, "markets": 1, "best": 6 }, { "rank": 7, "last_week": null, "slug": "iqiyi", "name": { "zh": "爱奇艺", "en": "iQIYI" }, "developer": "iQiYi", "points": 44, "markets": 1, "best": 7 }, { "rank": 8, "last_week": null, "slug": "netease-cloud-music", "name": { "zh": "网易云音乐", "en": "NetEase Cloud Music" }, "developer": "杭州网易云音乐科技有限公司", "points": 43, "markets": 1, "best": 8 }, { "rank": 9, "last_week": null, "slug": "kugou-music", "name": { "zh": "酷狗音乐", "en": "Kugou Music" }, "developer": "Guangzhou KuGou Technology CO. , LTD", "points": 42, "markets": 1, "best": 9 }, { "rank": 10, "last_week": null, "slug": "boss-zhipin", "name": { "zh": "BOSS直聘", "en": "BOSS Zhipin" }, "developer": "北京华品博睿网络技术有限公司", "points": 41, "markets": 1, "best": 10 }, { "rank": 11, "last_week": null, "slug": "qishui-music", "name": { "zh": "汽水音乐", "en": "Qishui Music" }, "developer": "Beijing Douyin Technology Co., Ltd.", "points": 40, "markets": 1, "best": 11 }, { "rank": 12, "last_week": null, "slug": "youku", "name": { "zh": "优酷视频", "en": "Youku" }, "developer": "Youku.com Inc.", "points": 39, "markets": 1, "best": 12 }, { "rank": 13, "last_week": null, "slug": "baidu-netdisk", "name": { "zh": "百度网盘", "en": "Baidu Netdisk" }, "developer": "Beijing Duyou Science and Technology Co.,Ltd.", "points": 38, "markets": 1, "best": 13 }, { "rank": 14, "last_week": null, "slug": "xingtu", "name": { "zh": "醒图", "en": "Xingtu" }, "developer": "深圳市脸萌科技有限公司", "points": 37, "markets": 1, "best": 14 }, { "rank": 15, "last_week": null, "slug": "bilibili", "name": { "zh": "哔哩哔哩", "en": "Bilibili" }, "developer": "bilibili", "points": 36, "markets": 1, "best": 15 }, { "rank": 16, "last_week": null, "slug": "meitu", "name": { "zh": "美图秀秀", "en": "Meitu" }, "developer": "Meitu Technology Co., Ltd.", "points": 35, "markets": 1, "best": 16 }, { "rank": 17, "last_week": null, "slug": "doubao", "name": { "zh": "豆包", "en": "Doubao" }, "developer": "Beijing Chuntian Zhiyun Technology Co., Ltd.", "points": 34, "markets": 1, "best": 17 }, { "rank": 18, "last_week": null, "slug": "kuaishou", "name": { "zh": "快手", "en": "Kuaishou" }, "developer": "Beijing Kwai Technology Co., Ltd.", "points": 33, "markets": 1, "best": 18 }, { "rank": 19, "last_week": null, "slug": "quark", "name": { "zh": "夸克", "en": "Quark" }, "developer": "广州市动悦信息技术有限公司", "points": 32, "markets": 1, "best": 19 }, { "rank": 20, "last_week": null, "slug": "duolingo", "name": { "zh": "多邻国", "en": "Duolingo" }, "developer": "Duolingo", "points": 31, "markets": 1, "best": 20 } ] }, { "key": "china-grossing-games", "scope": "china", "chart": "grossing", "kind": "games", "rows": [ { "rank": 1, "last_week": null, "slug": "honor-of-kings", "name": { "zh": "王者荣耀", "en": "Honor of Kings" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 50, "markets": 1, "best": 1 }, { "rank": 2, "last_week": null, "slug": "fantasy-westward-journey", "name": { "zh": "梦幻西游", "en": "Fantasy Westward Journey" }, "developer": "网易移动游戏", "points": 49, "markets": 1, "best": 2 }, { "rank": 3, "last_week": null, "slug": "whiteout-survival", "name": { "zh": "无尽冬日", "en": "Whiteout Survival" }, "developer": "Century Games Pte. Ltd.", "points": 48, "markets": 1, "best": 3 }, { "rank": 4, "last_week": null, "slug": "peacekeeper-elite", "name": { "zh": "和平精英", "en": "Peacekeeper Elite" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 47, "markets": 1, "best": 4 }, { "rank": 5, "last_week": null, "slug": "delta-force", "name": { "zh": "三角洲行动", "en": "Delta Force" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 46, "markets": 1, "best": 5 }, { "rank": 6, "last_week": null, "slug": "valorant-mobile", "name": { "zh": "无畏契约", "en": "Valorant Mobile" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 45, "markets": 1, "best": 6 }, { "rank": 7, "last_week": null, "slug": "golden-spatula", "name": { "zh": "金铲铲之战", "en": "Golden Spatula" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 44, "markets": 1, "best": 7 }, { "rank": 8, "last_week": null, "slug": "kaixin-xiaoxiaole", "name": { "zh": "开心消消乐", "en": "Kaixin Xiaoxiaole" }, "developer": "乐元素", "points": 43, "markets": 1, "best": 8 }, { "rank": 9, "last_week": null, "slug": "lanqiu-shaonv", "name": { "zh": "篮球少女", "en": "Basketball Girls" }, "developer": "Lingxi Games Inc.", "points": 42, "markets": 1, "best": 9 }, { "rank": 10, "last_week": null, "slug": "wo-jiao-mt", "name": { "zh": "我叫MT：崛起", "en": "I Am MT: Rise" }, "developer": "Chengmai Wulin Interactive Entertainment Co.,Ltd", "points": 41, "markets": 1, "best": 10 }, { "rank": 11, "last_week": null, "slug": "naruto-mobile", "name": { "zh": "火影忍者", "en": "Naruto Mobile" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 40, "markets": 1, "best": 11 }, { "rank": 12, "last_week": null, "slug": "shishang-baihuocheng", "name": { "zh": "时尚百货城", "en": "Fashion Mall" }, "developer": "深圳市爱的番茄科技有限公司", "points": 39, "markets": 1, "best": 12 }, { "rank": 13, "last_week": null, "slug": "crossfire-mobile", "name": { "zh": "穿越火线：枪战王者", "en": "CrossFire Mobile" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 38, "markets": 1, "best": 13 }, { "rank": 14, "last_week": null, "slug": "buyu-dazuozhan", "name": { "zh": "捕鱼大作战", "en": "Fishing Battle" }, "developer": "Tuyoo Online HK Limited", "points": 37, "markets": 1, "best": 14 }, { "rank": 15, "last_week": null, "slug": "fc-football-world-next", "name": { "zh": "FC足球世界", "en": "FC Football World Next" }, "developer": "Tencent Mobile Games", "points": 36, "markets": 1, "best": 15 }, { "rank": 16, "last_week": null, "slug": "sanguo", "name": { "zh": "三国", "en": "Sanguo" }, "developer": "EVISTA PTE. LTD.", "points": 35, "markets": 1, "best": 16 }, { "rank": 17, "last_week": null, "slug": "xiang-jiangshi-kaipao", "name": { "zh": "向僵尸开炮", "en": "Fire at the Zombies" }, "developer": "Hainan Shengchang Network Technology Co., Ltd.", "points": 34, "markets": 1, "best": 17 }, { "rank": 18, "last_week": null, "slug": "fengkuang-shuishijie", "name": { "zh": "疯狂水世界", "en": "Crazy Water World" }, "developer": "益世界网络科技(上海)有限公司", "points": 33, "markets": 1, "best": 18 }, { "rank": 19, "last_week": null, "slug": "happy-doudizhu", "name": { "zh": "欢乐斗地主", "en": "Happy Doudizhu" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 32, "markets": 1, "best": 19 }, { "rank": 20, "last_week": null, "slug": "sky-china", "name": { "zh": "光·遇", "en": "Sky: Children of the Light (China)" }, "developer": "网易移动游戏", "points": 31, "markets": 1, "best": 20 } ] }, { "key": "china-free-apps", "scope": "china", "chart": "free", "kind": "apps", "rows": [ { "rank": 1, "last_week": null, "slug": "douyin-mall", "name": { "zh": "抖音商城", "en": "Douyin Mall" }, "developer": "Beijing Douyin Technology Co., Ltd.", "points": 50, "markets": 1, "best": 1 }, { "rank": 2, "last_week": null, "slug": "hongguo-short-drama", "name": { "zh": "红果短剧", "en": "Hongguo Short Drama" }, "developer": "Beijing Bimo Liuxiang Technology Co., Ltd.", "points": 49, "markets": 1, "best": 2 }, { "rank": 3, "last_week": null, "slug": "hongguo-manju", "name": { "zh": "红果漫剧", "en": "Hongguo Comic Drama" }, "developer": "Hainan Yuyue Technology Co., Ltd.", "points": 48, "markets": 1, "best": 3 }, { "rank": 4, "last_week": null, "slug": "qianwen", "name": { "zh": "千问", "en": "Qwen" }, "developer": "Shanghai Zhixin Puhui Technology Co., Ltd.", "points": 47, "markets": 1, "best": 4 }, { "rank": 5, "last_week": null, "slug": "doubao", "name": { "zh": "豆包", "en": "Doubao" }, "developer": "Beijing Chuntian Zhiyun Technology Co., Ltd.", "points": 46, "markets": 1, "best": 5 }, { "rank": 6, "last_week": null, "slug": "etax", "name": { "zh": "电子税务局", "en": "China e-Tax" }, "developer": "State Administration of Taxation", "points": 45, "markets": 1, "best": 6 }, { "rank": 7, "last_week": null, "slug": "qishui-music", "name": { "zh": "汽水音乐", "en": "Qishui Music" }, "developer": "Beijing Douyin Technology Co., Ltd.", "points": 44, "markets": 1, "best": 7 }, { "rank": 8, "last_week": null, "slug": "national-online-id", "name": { "zh": "国家网络身份认证", "en": "National Online ID" }, "developer": "中华人民共和国公安部", "points": 43, "markets": 1, "best": 8 }, { "rank": 9, "last_week": null, "slug": "workbuddy", "name": { "zh": "WorkBuddy", "en": "WorkBuddy" }, "developer": "Tencent Technology (Shanghai) Company Limited", "points": 42, "markets": 1, "best": 9 }, { "rank": 10, "last_week": null, "slug": "chsi", "name": { "zh": "学信网", "en": "CHSI" }, "developer": "中国高等教育学生信息网(学信网)", "points": 41, "markets": 1, "best": 10 }, { "rank": 11, "last_week": null, "slug": "china-mobile", "name": { "zh": "中国移动", "en": "China Mobile" }, "developer": "中移在线", "points": 40, "markets": 1, "best": 11 }, { "rank": 12, "last_week": null, "slug": "doushengsheng", "name": { "zh": "抖省省", "en": "Doushengsheng" }, "developer": "Beijing Douyin Technology Co., Ltd.", "points": 39, "markets": 1, "best": 12 }, { "rank": 13, "last_week": null, "slug": "jianying", "name": { "zh": "剪映", "en": "Jianying" }, "developer": "深圳市脸萌科技有限公司", "points": 38, "markets": 1, "best": 13 }, { "rank": 14, "last_week": null, "slug": "xianyu", "name": { "zh": "闲鱼", "en": "Xianyu" }, "developer": "浙江阿里巴巴闲鱼网络科技有限公司", "points": 37, "markets": 1, "best": 14 }, { "rank": 15, "last_week": null, "slug": "unionpay-quickpass", "name": { "zh": "云闪付", "en": "UnionPay QuickPass" }, "developer": "中国银联", "points": 36, "markets": 1, "best": 15 }, { "rank": 16, "last_week": null, "slug": "jd", "name": { "zh": "京东", "en": "JD.com" }, "developer": "Beijing Jingdong Century Trading Co., Ltd.", "points": 35, "markets": 1, "best": 16 }, { "rank": 17, "last_week": null, "slug": "xunlei", "name": { "zh": "迅雷", "en": "Xunlei" }, "developer": "深圳市迅雷网络技术有限公司", "points": 34, "markets": 1, "best": 17 }, { "rank": 18, "last_week": null, "slug": "agricultural-bank-of-china", "name": { "zh": "中国农业银行", "en": "Agricultural Bank of China" }, "developer": "中国农业银行", "points": 33, "markets": 1, "best": 18 }, { "rank": 19, "last_week": null, "slug": "quark", "name": { "zh": "夸克", "en": "Quark" }, "developer": "广州市动悦信息技术有限公司", "points": 32, "markets": 1, "best": 19 }, { "rank": 20, "last_week": null, "slug": "traffic-12123", "name": { "zh": "交管12123", "en": "Traffic 12123" }, "developer": "公安部交通管理科学研究所", "points": 31, "markets": 1, "best": 20 } ] }, { "key": "china-free-games", "scope": "china", "chart": "free", "kind": "games", "rows": [ { "rank": 1, "last_week": null, "slug": "honor-of-kings", "name": { "zh": "王者荣耀", "en": "Honor of Kings" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 50, "markets": 1, "best": 1 }, { "rank": 2, "last_week": null, "slug": "kaixin-xiaoxiaole", "name": { "zh": "开心消消乐", "en": "Kaixin Xiaoxiaole" }, "developer": "乐元素", "points": 49, "markets": 1, "best": 2 }, { "rank": 3, "last_week": null, "slug": "delta-force", "name": { "zh": "三角洲行动", "en": "Delta Force" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 48, "markets": 1, "best": 3 }, { "rank": 4, "last_week": null, "slug": "fengkuang-shuishijie", "name": { "zh": "疯狂水世界", "en": "Crazy Water World" }, "developer": "益世界网络科技(上海)有限公司", "points": 47, "markets": 1, "best": 4 }, { "rank": 5, "last_week": null, "slug": "peacekeeper-elite", "name": { "zh": "和平精英", "en": "Peacekeeper Elite" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 46, "markets": 1, "best": 5 }, { "rank": 6, "last_week": null, "slug": "wangzhe-wanxiangqi", "name": { "zh": "王者万象棋", "en": "Honor of Kings: Wanxiang Chess" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 45, "markets": 1, "best": 6 }, { "rank": 7, "last_week": null, "slug": "valorant-mobile", "name": { "zh": "无畏契约", "en": "Valorant Mobile" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 44, "markets": 1, "best": 7 }, { "rank": 8, "last_week": null, "slug": "yuedong-xiaozi", "name": { "zh": "跃动小子", "en": "Yuedong Xiaozi" }, "developer": "BAI XIANG NETWORK TECHNOLOGY (SHANGHAI) CO., LTD", "points": 43, "markets": 1, "best": 8 }, { "rank": 9, "last_week": null, "slug": "eggy-party", "name": { "zh": "蛋仔派对", "en": "Eggy Party" }, "developer": "网易移动游戏", "points": 42, "markets": 1, "best": 9 }, { "rank": 10, "last_week": null, "slug": "dream-road", "name": { "zh": "Dream Road", "en": "Dream Road" }, "developer": "Bellum Games LLC", "points": 41, "markets": 1, "best": 10 }, { "rank": 11, "last_week": null, "slug": "golden-spatula", "name": { "zh": "金铲铲之战", "en": "Golden Spatula" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 40, "markets": 1, "best": 11 }, { "rank": 12, "last_week": null, "slug": "miaoqi-zhanyu", "name": { "zh": "喵骑战域", "en": "Miaoqi Zhanyu" }, "developer": "EasyGame Limited", "points": 39, "markets": 1, "best": 12 }, { "rank": 13, "last_week": null, "slug": "moshen-yingxiongzhuan", "name": { "zh": "魔神英雄传", "en": "Mashin Hero Wataru" }, "developer": "Hangzhou Jiulan Network Technology Co., Ltd", "points": 38, "markets": 1, "best": 13 }, { "rank": 14, "last_week": null, "slug": "happy-doudizhu", "name": { "zh": "欢乐斗地主", "en": "Happy Doudizhu" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "points": 37, "markets": 1, "best": 14 }, { "rank": 15, "last_week": null, "slug": "temple-run-2", "name": { "zh": "神庙逃亡2", "en": "Temple Run 2" }, "developer": "iDreamSky Technology Limited", "points": 36, "markets": 1, "best": 15 }, { "rank": 16, "last_week": null, "slug": "tanchishe-dazuozhan", "name": { "zh": "贪吃蛇大作战", "en": "Snake Battle" }, "developer": "Wuhan Weipai Network Technology Co., Ltd.", "points": 35, "markets": 1, "best": 16 }, { "rank": 17, "last_week": null, "slug": "subway-surfers", "name": { "zh": "地铁跑酷", "en": "Subway Surfers" }, "developer": "Sybo Games ApS", "points": 34, "markets": 1, "best": 17 }, { "rank": 18, "last_week": null, "slug": "minecraft-china", "name": { "zh": "我的世界", "en": "Minecraft (China)" }, "developer": "网易移动游戏(MC)", "points": 33, "markets": 1, "best": 18 }, { "rank": 19, "last_week": null, "slug": "xingtu-tiancheng", "name": { "zh": "星途天城", "en": "Xingtu Tiancheng" }, "developer": "梦趣游戏", "points": 32, "markets": 1, "best": 19 }, { "rank": 20, "last_week": null, "slug": "lanqiu-shaonv", "name": { "zh": "篮球少女", "en": "Basketball Girls" }, "developer": "Lingxi Games Inc.", "points": 31, "markets": 1, "best": 20 } ] } ], "apps": [ { "slug": "chatgpt", "name": { "zh": "ChatGPT", "en": "ChatGPT" }, "developer": "OpenAI OpCo, LLC", "kind": "apps", "ids": { "as": [ "6448311069" ], "gp": [ "com.openai.chatgpt" ] }, "url": "https://horizontal.one/apps/chatgpt/", "analysis": { "date": "2026-10-29", "what": { "zh": "OpenAI 的 AI 助手：聊天、写作、搜索、看图、生成图片", "en": "OpenAI's AI assistant for chat, writing, search, images and voice" }, "principle": { "zh": "人要的从来不是搜索结果，而是答案和把事办完；ChatGPT 把“随时问一个什么都懂的人”变成了几乎免费的东西。", "en": "People never wanted search results; they wanted answers and the job done. ChatGPT made asking someone who knows everything available at any hour, for almost nothing." }, "needs": [ "getdone", "know" ], "why": { "zh": [ "一个输入框，想到什么问什么：写邮件、改作文、看懂一张照片、做旅行计划，不用先学一个新工具。", "直接给结论，还能接着追问，省掉了在十个链接之间来回比较。", "用得越久，对话记录和记忆让它越了解你的情况，换一个产品就要从头讲起。", "很多人第一次用 AI 就是它，“问 ChatGPT”几乎成了这件事本身的叫法。" ], "en": [ "One box, ask anything: an email, an essay, a photo to make sense of, a trip to plan, with no new tool to learn first.", "It gives the answer, then takes follow up questions, instead of ten links to compare.", "The longer you use it, the more its history and memory know your situation; another product means starting over.", "For many people it was their first AI, and asking ChatGPT has become the name for the thing itself." ] }, "drivers": [ "capability", "brand", "lockin" ], "model": [ "subscription" ], "model_note": { "zh": "基础功能免费，订阅解锁更强的模型和更高的用量；App 内订阅让它排在畅销榜前列。", "en": "The basics are free; a subscription buys stronger models and higher limits, and those in app subscriptions put it at the top of the grossing charts." }, "lesson": { "zh": "别做一个更好的 ChatGPT。去做它顾不上的一件具体的事：一个行业、一种文件、一个流程，在那件事上比通用助手少几步。", "en": "Don't build a better ChatGPT. Pick one job it does only in passing, an industry, a kind of file, a workflow, and take more steps out of it than a general assistant can." }, "sources": [] } }, { "slug": "claude", "name": { "zh": "Claude", "en": "Claude" }, "developer": "Anthropic PBC", "kind": "apps", "ids": { "as": [ "6473753684" ], "gp": [ "com.anthropic.claude" ] }, "url": "https://horizontal.one/apps/claude/", "analysis": { "date": "2026-10-29", "what": { "zh": "Anthropic 的 AI 助手：写作、研究、写代码", "en": "Anthropic's AI assistant for writing, research and code" }, "principle": { "zh": "人一直想把难活交给靠得住的同事；Claude 先把整份文件、整个代码库看明白，再动手把活干完，不只是给个答案。", "en": "People have always wanted a reliable colleague to hand the hard work to. Claude takes in the whole document or codebase, then does the job rather than just answering." }, "needs": [ "getdone", "know" ], "why": { "zh": [ "写代码是它最出名的本事：同一套模型驱动 Claude Code，订阅用户在手机 App 的 Code 页就能派一个编程任务，手机放下后它在云端接着干。", "长文档、PDF 和截图可以直接丢进去，它通读之后再总结、改写或挑出问题，适合报告、合同这类要细看的活。", "能连上 Gmail、Google 日历和 Google Drive，回答用的是你自己的邮件和文件，不用来回复制粘贴。", "Anthropic 在 2026 年 2 月承诺 Claude 不放广告、回答不受广告主影响，把工作和私事交给它更放心。" ], "en": [ "Code is what it is best known for: the same models run Claude Code, and subscribers can hand off a programming task from the Code tab in the phone app; it keeps running in the cloud after the phone is put away.", "Long documents, PDFs and screenshots go straight in; it reads them through, then summarises, rewrites or picks out problems, the close reading that reports and contracts need.", "It connects to Gmail, Google Calendar and Google Drive, so answers draw on your own mail and files without copying and pasting.", "In February 2026 Anthropic promised that Claude will stay free of ads, with answers not shaped by advertisers, which makes it easier to trust with work and private matters." ] }, "drivers": [ "capability", "brand" ], "model": [ "subscription" ], "model_note": { "zh": "免费版能用；Pro 和 Max 订阅按档位提高用量、都含 Claude Code，正是这些 App 内订阅让它排到世界畅销榜第二，Anthropic 说它不靠广告赚钱。", "en": "The free tier works; Pro and Max subscriptions raise the limits by tier and include Claude Code, and those in app subscriptions put it second on the world grossing list; Anthropic says it does not earn from ads." }, "lesson": { "zh": "Max 套餐说明，整天用一个工具的人，愿意为更高的用量付几倍的价钱。小团队的产品如果有重度用户，就按用量分几档定价，别只有一个价。", "en": "The Max plan shows that people who use a tool all day will pay several times the usual price for higher limits. If a small product has heavy users, price it in usage tiers instead of one flat plan." }, "sources": [ { "title": "Claude is a space to think", "url": "https://www.anthropic.com/news/claude-is-a-space-to-think", "date": "2026-02-04" }, { "title": "Claude Code on mobile", "url": "https://code.claude.com/docs/en/mobile" }, { "title": "Claude plans and pricing", "url": "https://claude.com/pricing" } ] } }, { "slug": "instagram", "name": { "zh": "Instagram", "en": "Instagram" }, "developer": "Instagram, Inc.", "kind": "apps", "ids": { "as": [ "389801252" ], "gp": [ "com.instagram.android" ] }, "url": "https://horizontal.one/apps/instagram/", "analysis": { "date": "2026-10-29", "what": { "zh": "Meta 的照片和短视频 App：快拍、Reels、私信", "en": "Meta's photo and short video app: Stories, Reels and messages" }, "principle": { "zh": "人一直想被看见、被认可；Instagram 把展示自己变成每天的小事：一张照片、一条一天就消失的快拍，朋友回一颗心。", "en": "People have always wanted to be seen and approved of. Instagram made showing yourself a small daily act: a photo, or a story gone in a day, answered by friends with a heart." }, "needs": [ "expression", "connect", "fun" ], "why": { "zh": [ "快拍、Notes 和亲密好友名单让人随手发、只给想给的人看，比正式发帖压力小得多。", "Reels 和探索页把陌生人的好内容推给你，也把你的内容推给不认识你的人，被看见不再只靠朋友。", "朋友、明星、品牌和小店都在这里，私信和群聊让它同时也是一个聊天工具。", "2026 年 6 月起，付费的 Instagram Plus 向全球推出：快拍能挂 48 小时，能看到快拍被反复看了几次，还能置顶更多帖子。" ], "en": [ "Stories, Notes and a Close Friends list let people post on a whim to just the people they choose, with far less pressure than a formal post.", "Reels and Explore push good posts from strangers to you, and yours to people who don't know you, so being seen no longer depends on friends alone.", "Friends, stars, brands and small shops are all there, and messages and group chats make it a chat app as well.", "From June 2026 a paid Instagram Plus has been rolling out worldwide: stories that stay up for 48 hours, a count of how often they were rewatched, and more pinned posts." ] }, "drivers": [ "network", "feed", "lockin" ], "model": [ "ads", "subscription" ], "model_note": { "zh": "收入主要靠广告；它在十个市场的 App Store 畅销榜上都在前十名上下，多半是因为 Instagram Plus 这类 App 内订阅。", "en": "Most of the money is ads; its place around the top ten of the App Store grossing chart in all ten markets most likely comes from in app subscriptions such as Instagram Plus." }, "lesson": { "zh": "Instagram Plus 卖的不是更多工具，而是对“谁在看我”的好奇和对受众的控制。小团队做社交或内容产品，可以基础功能一直免费，只向最在意被看见的那部分人收费。", "en": "Instagram Plus sells curiosity about who is watching and control over who sees what, not more tools. A small social or content product can keep the basics free and charge the few who care most about being seen." }, "sources": [ { "title": "Introducing Instagram Plus", "url": "https://about.instagram.com/blog/announcements/introducing-instagram-plus" }, { "title": "Apresentando o Instagram Plus", "url": "https://about.fb.com/br/news/2026/06/apresentando-o-instagram-plus/", "date": "2026-06-05" } ] } }, { "slug": "tinder", "name": { "zh": "Tinder", "en": "Tinder" }, "developer": "Tinder LLC", "kind": "apps", "ids": { "as": [ "547702041" ], "gp": [ "com.tinder" ] }, "url": "https://horizontal.one/apps/tinder/", "analysis": { "date": "2026-10-29", "what": { "zh": "Match Group 的约会 App：互相右滑才能聊天", "en": "Match Group's dating app: swipe, and chat only when both say yes" }, "principle": { "zh": "人一直想认识新的对象，又怕当面被拒绝；Tinder 把搭讪变成一次滑动，只有双方都点了喜欢才能开口。", "en": "People have always wanted to meet someone new and feared being turned down to their face. Tinder made the approach a swipe, and lets two people talk only when both said yes." }, "needs": [ "love", "fun" ], "why": { "zh": [ "滑一下只要一秒，几分钟就能看很多人，比填长问卷的老式婚恋网站轻松得多。", "你左滑了谁，对方不会知道；双方都喜欢才配对，主动的代价降到几乎为零。", "用的人多，附近总有人可滑，新出的约会 App 很难一开始就凑够这么多人。", "2026 年的大改版主打 AI 每日推荐 Chemistry、确认是真人的 Face Check，以及按音乐、星座配对的模式，想治“刷累了”。" ], "en": [ "A swipe takes a second and a few minutes cover many people, far lighter than the long questionnaires of older dating sites.", "Nobody learns that you passed on them, and a match needs both sides, so making the first move costs almost nothing.", "So many people use it that there is always someone nearby, a pool a new dating app struggles to match at the start.", "Its 2026 overhaul centres on daily AI picks called Chemistry, Face Check to confirm there is a real person behind a profile, and modes that match on music or star signs, all aimed at dating fatigue." ] }, "drivers": [ "network", "brand", "easy" ], "model": [ "subscription", "iap" ], "model_note": { "zh": "滑、配对、聊天都免费；Plus、Gold、Platinum 订阅卖无限喜欢、看谁喜欢了你、优先被看到等特权，Boost 和 Super Like 也能单买。", "en": "Swiping, matching and chatting are free; Plus, Gold and Platinum subscriptions sell unlimited likes, seeing who liked you and priority, and Boosts and Super Likes are also sold on their own." }, "lesson": { "zh": "通用约会 App 要靠同一座城市里同时有很多人，小团队别正面去拼；但“双方都同意才能联系”这条规则，可以搬到招聘、合租、找合伙人这类撮合产品里。", "en": "A general dating app needs crowds in the same city at the same time, so a small team shouldn't take it on directly; but the rule that both sides agree before any contact transfers well to hiring, flat sharing or finding a cofounder." }, "sources": [ { "title": "Tinder unveils biggest product overhaul in years at Sparks 2026 keynote", "url": "https://www.mediaweek.com.au/tinder-unveils-biggest-product-overhaul-in-years-at-sparks-2026-keynote", "date": "2026-03-13" } ] } }, { "slug": "capcut", "name": { "zh": "CapCut", "en": "CapCut" }, "developer": "Bytedance Pte. Ltd", "kind": "apps", "ids": { "as": [ "1500855883" ], "gp": [ "com.lemon.lvoverseas" ] }, "url": "https://horizontal.one/apps/capcut/", "analysis": { "date": "2026-10-29", "what": { "zh": "字节跳动的手机剪辑 App，剪映的海外版", "en": "ByteDance's video editor for phones, the international version of Jianying" }, "principle": { "zh": "人一直想做出拿得出手的东西给人看；CapCut 把专业剪辑和本周流行的模板放进手机，几分钟就能剪好一条能发的视频。", "en": "People have always wanted to make something worth showing. CapCut put a full editing suite and this week's trending templates on the phone, so a clip is ready to post in minutes." }, "needs": [ "expression", "getdone" ], "why": { "zh": [ "自动字幕、去背景、文字转语音，这些原来要电脑软件和手艺的活，在手机上点几下就完成。", "滤镜和特效每周跟着潮流更新，套个模板，视频就是正在流行的样子。", "新手几秒就能上手，熟手也有关键帧、多轨道和抠像，一个 App 从入门用到进阶。", "它和 TikTok 出自同一家公司，剪完直接发到 TikTok、Instagram 和 YouTube，离视频要发的地方只差一步。" ], "en": [ "Auto captions, background removal and text to speech, jobs that once took desktop software and skill, take a few taps on the phone.", "Filters and effects are updated weekly with the trends, and a template gives a clip the look that is popular right now.", "Beginners start in seconds, and experienced editors still get keyframes, multiple tracks and chroma key, so one app covers both.", "It comes from the company behind TikTok and exports straight to TikTok, Instagram and YouTube, one step from where the videos are posted." ] }, "drivers": [ "easy", "capability", "ecosystem" ], "model": [ "subscription" ], "model_note": { "zh": "基础剪辑免费；Pro 订阅解锁更多特效和 AI 功能，不少原本免费试用的功能已经移进了 Pro。", "en": "Basic editing is free; a Pro subscription unlocks more effects and AI tools, and a number of features that were free on trial have moved into Pro." }, "lesson": { "zh": "大多数人不想学剪辑，只想要这周流行的那个效果。小团队可以只为一个行业做模板，比如房产看房、餐厅菜单短片，每周跟着潮流更新。", "en": "Most people don't want to learn editing; they want this week's popular look. A small team can make templates for one trade, such as house tours or restaurant menus, and refresh them with the trends every week." }, "sources": [ { "title": "Why do some features require payment now? (CapCut help)", "url": "https://www.capcut.com/help/features-needs-to-paid" } ] } }, { "slug": "duolingo", "name": { "zh": "多邻国", "en": "Duolingo" }, "developer": "Duolingo", "kind": "apps", "ids": { "as": [ "570060128" ], "gp": [ "com.duolingo" ] }, "url": "https://horizontal.one/apps/duolingo/", "analysis": { "date": "2026-10-29", "what": { "zh": "像游戏一样学外语的 App，也教数学、音乐和国际象棋", "en": "Language lessons played like a game, plus maths, music and chess" }, "principle": { "zh": "人一直想学会一门外语，却常常一周就放弃；多邻国把学习切成几分钟一课的小游戏，再用连续打卡让人舍不得断。", "en": "People have always wanted to learn a language and given up within a week. Duolingo cut learning into games of a few minutes and added a streak nobody wants to break." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "一课只要几分钟，排队、通勤时就能做完，比报班或啃课本的门槛低得多。", "连续天数、排行榜和那只会催你的绿色猫头鹰，让“今天回来”比“学了多少”更要紧。", "所有语言课程都免费，不用先花钱请老师或买课，谁都能开始。", "从语言扩到数学、音乐和国际象棋，同一套每天回来的习惯搬到了更多科目上。" ], "en": [ "A lesson takes a few minutes, done in a queue or on the bus, a far lower bar than a class or a textbook.", "The streak, the leaderboards and the green owl that nags you make coming back today matter more than how much you learn.", "Every language course is free, with no tutor or course to pay for first, so anyone can start.", "It has spread from languages to maths, music and chess, carrying the same daily habit into more subjects." ] }, "drivers": [ "habit", "easy", "brand" ], "model": [ "subscription", "ads", "iap" ], "model_note": { "zh": "课程免费，钱大部分来自订阅：Super 去掉广告和练习次数的限制，Max 再加 AI 视频通话练口语；广告和单买道具只是小头。", "en": "Courses are free and most of the money comes from subscriptions: Super removes ads and the cap on practice, Max adds AI video calls for speaking practice, and ads and single item purchases are small." }, "lesson": { "zh": "多邻国把“坚持”本身做成了产品：连续天数、断签提醒、补签道具。小团队做任何要长期用的工具，比如记账、健身、背单词，都可以先设计“明天为什么回来”，再设计内容。", "en": "Duolingo made sticking with it the product: the streak, the reminder, the streak repair. Any small tool that needs regular use (budgeting, workouts, vocabulary) can design the reason to come back tomorrow before the content." }, "sources": [ { "title": "Duolingo Q2 2026 shareholder letter", "url": "https://www.sec.gov/Archives/edgar/data/0001562088/000162828026053299/q2fy26duolingo6-30x26share.htm", "date": "2026-08-05" } ] } }, { "slug": "tiktok", "name": { "zh": "TikTok", "en": "TikTok" }, "developer": "TikTok Ltd.", "kind": "apps", "ids": { "as": [ "835599320" ], "gp": [ "com.zhiliaoapp.musically" ] }, "url": "https://horizontal.one/apps/tiktok/", "analysis": { "date": "2026-10-29", "what": { "zh": "抖音的海外版：短视频、直播和购物", "en": "Douyin's sibling outside China: short video, live streams and shopping" }, "principle": { "zh": "人总想在空闲时被逗乐；TikTok 推荐看的是你爱看什么，不是你认识谁，没有一个朋友的新用户也能马上刷到喜欢的。", "en": "People have always wanted something to fill a spare moment. TikTok's feed is built on what you watch, not whom you know, so a newcomer with no friends there finds things to enjoy at once." }, "needs": [ "fun", "expression" ], "why": { "zh": [ "按兴趣而不是按关系推荐，不需要先有朋友在上面，所以在很多国家都能从零做起来。", "零粉丝的新账号发的视频也可能被推给很多人，所以人人都愿意发，内容永远刷不完。", "一段声音或音乐可以被所有人拿去跟着拍，一个梗、一支舞很快就能传开。", "直播打赏和 TikTok Shop 让看的人可以当场花钱：给主播送礼物，或者在视频里看到就下单。" ], "en": [ "Recommending by interest rather than by friendship meant it never needed your friends to be there first, so it could start from zero in country after country.", "A video from a brand new account with no followers can still reach a crowd, so everyone has a reason to post and the supply never ends.", "Any sound or song can be reused by everyone, so a joke or a dance spreads fast.", "LIVE gifts and TikTok Shop let viewers spend on the spot: a gift for a streamer, or an order straight from the video." ] }, "drivers": [ "feed", "supply" ], "model": [ "ads", "iap", "commerce" ], "model_note": { "zh": "广告、直播打赏和电商佣金三条线赚钱；它在世界畅销榜排第三，主要是因为用户在 App 里买金币，换成礼物送给直播主播。", "en": "It earns from ads, LIVE gifts and commission on shop sales; it is third on the world grossing list mainly because users buy coins in the app and turn them into gifts for streamers." }, "lesson": { "zh": "TikTok 会把零粉丝账号的视频推给陌生人，所以它是小团队测试需求最便宜的地方：每周发几条产品真实使用的样子，让播放和评论告诉你有没有人要。", "en": "TikTok shows videos from accounts with no followers to strangers, which makes it the cheapest place for a small team to test demand: post the product in real use a few times a week and let views and comments tell you." }, "sources": [ { "title": "TikTok Virtual Items Policy", "url": "https://www.tiktok.com/legal/page/global/virtual-items/en" }, { "title": "TikTok Shop fees: what you actually earn per sale (Printful)", "url": "https://www.printful.com/blog/tiktok-shop-fees", "date": "2026-10-05" } ] } }, { "slug": "dramabox", "name": { "zh": "DramaBox", "en": "DramaBox" }, "developer": "STORYMATRIX PTE. LTD.", "kind": "apps", "ids": { "as": [ "6445905219" ], "gp": [ "com.storymatrix.drama" ] }, "url": "https://horizontal.one/apps/dramabox/", "analysis": { "date": "2026-10-29", "what": { "zh": "竖屏短剧 App：一集一两分钟，集集停在悬念上", "en": "Short drama app: vertical episodes of a minute or two, each ending on a hook" }, "principle": { "zh": "人一直爱追“且听下回分解”的连续剧；DramaBox 把它剪成一两分钟一集的竖屏短剧，并在悬念最紧的那一刻收费。", "en": "People have always followed serials to find out what happens next. DramaBox cuts them into vertical episodes of a minute or two and asks for money right at the cliffhanger." }, "needs": [ "fun" ], "why": { "zh": [ "一集一两分钟，开场就是冲突：复仇、隐藏身份、豪门恋爱，几乎不铺垫，通勤或午休正好看几集。", "前几集免费，付费墙正好立在悬念上：想看下一集，就用金币一集集解锁、买会员，或者看广告换。", "片源起初是买下国内短剧、翻译后出海，后来大量自制，还和美国制作公司合作，所以新剧上得快、题材多。", "增长靠在社交平台上投放最抓人的片段，看了一半的人会点进 App 去看结局。" ], "en": [ "Episodes last a minute or two and open straight on conflict, revenge, secret identities, rich suitors; a few fit into a commute or a lunch break.", "The first episodes are free and the paywall stands right at a cliffhanger: to see the next one, unlock it with coins, buy a membership or watch an ad.", "It began with licensed Chinese short dramas, translated, then made many of its own, some with a US production company, so new series arrive fast.", "It grows by running its most gripping scenes as ads on social feeds; people who have seen half a scene tap through to see how it ends." ] }, "drivers": [ "supply", "acquisition" ], "model": [ "iap", "subscription", "ads" ], "model_note": { "zh": "看的人付钱：用金币按集解锁，或买会员全部能看；不想花钱的可以看广告换集数，收入主要来自前两种。", "en": "Viewers pay: coins unlock episodes one at a time and a membership unlocks everything, while ads let others watch for free; most of the money comes from the first two." }, "lesson": { "zh": "小团队能学的是节奏：每一段都停在一个问题上，要收费就收在钩子之后，而不是之前。它的增长主要靠社交平台上的广告买来，这一点一到三个人学不来。", "en": "What a small team can take is the rhythm: end every piece on a question, and if you charge, charge right after the hook, not before it. The growth is bought largely with ads on social feeds, which one to three people cannot copy." }, "sources": [ { "title": "DramaBox (Wikipedia)", "url": "https://en.wikipedia.org/wiki/DramaBox" }, { "title": "DramaBox and the Mobile Game Logic of Modern Microdramas", "url": "https://letsgetspatial.substack.com/p/dramabox-mobile-game-logic-microdramas", "date": "2026-05-24" }, { "title": "TikTok Tests Paid Microdrama App LimeShorts in US, Taking On ReelShort and DramaBox", "url": "https://www.equalocean.com/news/2026073122072-tiktok-tests-paid-microdrama-app-limeshorts-us-taking-reelshort-dramabox", "date": "2026-07-31" }, { "title": "In Graphic Detail: The rise of micro dramas that are attracting big ad dollars", "url": "https://digiday.com/marketing/in-graphic-detail-the-rise-of-micro-dramas-that-are-attracting-big-ad-dollars/", "date": "2025-11-04" } ] } }, { "slug": "disney-plus", "name": { "zh": "Disney+", "en": "Disney+" }, "developer": "Disney", "kind": "apps", "ids": { "as": [ "1446075923" ], "gp": [ "com.disney.disneyplus" ] }, "url": "https://horizontal.one/apps/disney-plus/", "analysis": { "date": "2026-10-29", "what": { "zh": "迪士尼的流媒体 App：迪士尼、皮克斯、漫威、星战都在里面", "en": "Disney's streaming app: Disney, Pixar, Marvel and Star Wars in one place" }, "principle": { "zh": "一家人一起重温早就爱上的故事，是很老的乐趣；Disney+ 把迪士尼、皮克斯、漫威和星战收进自家 App，放心交给孩子。", "en": "Families have always gathered around stories they already love. Disney+ brought Disney, Pixar, Marvel and Star Wars into one app of Disney's own, safe to hand to a child." }, "needs": [ "fun" ], "why": { "zh": [ "不用挑也知道是什么水准：从小看到大的电影和角色都在这里，儿童档案孩子自己退不出去，其他档案能加 PIN 码。", "迪士尼的新片下了院线就上这里，漫威、星战、皮克斯的独家剧集也只在这里播，每个新故事都是续订的理由。", "在美国，App 里还有 Hulu 和 ESPN 专区，从孩子的频道变成全家的；迪士尼 2025 年宣布，2026 年要把 Hulu 完全并进 Disney+。", "一份订阅能在多块屏幕上同时看，不另收费，一家人可以各看各的。" ], "en": [ "You know what you will get: the films and characters people grew up with, plus kids' profiles a child cannot leave and PINs on the rest.", "New Disney films arrive here after their cinema run, and Marvel, Star Wars and Pixar originals stream only here: each new chapter is a reason to keep paying.", "In the US it also holds Hulu and ESPN hubs, making a children's service a household one, and in 2025 Disney said Hulu would be folded fully into it in 2026.", "One subscription plays on several screens at once at no extra cost, so everyone in a family can watch their own thing." ] }, "drivers": [ "brand", "supply" ], "model": [ "subscription", "ads" ], "model_note": { "zh": "按月或按年订阅，在美国还有带广告的便宜套餐，广告由迪士尼自己卖；在 App 里买的订阅让它进了畅销榜。", "en": "Viewers pay monthly or yearly, and in the US a cheaper plan carries ads that Disney sells itself; subscriptions bought in the app are what put it on the grossing chart." }, "lesson": { "zh": "直接能学的很少：它的护城河是几代人从小看到大的角色。能带走的一点是拥有自己的角色和世界：每做一个新游戏都沿用它、扩充它，作品越多，它越是只有你才有的东西。", "en": "Little to copy directly: the moat is characters generations grew up with. What carries over is owning your own: reuse and grow one small world in every game you make, so each new one adds to something only you have." }, "sources": [ { "title": "Hulu App to Be Phased Out as Disney Is 'Fully Integrating' Service Into Disney+", "url": "https://au.variety.com/2025/digital/news/hulu-app-phased-out-disney-plus-fully-integrating-26214", "date": "2025-08-07" }, { "title": "Ad-Supported Disney+ Plan Now Available In The U.S. With More Than 100 Advertisers Across All Major Categories At Launch", "url": "https://thewaltdisneycompany.com/ad-supported-disney-plan-now-available-in-the-u-s-with-more-than-100-advertisers-across-all-major-categories-at-launch/", "date": "2022-12-08" } ] } }, { "slug": "linkedin", "name": { "zh": "领英", "en": "LinkedIn" }, "developer": "LinkedIn Corporation", "kind": "apps", "ids": { "as": [ "288429040" ], "gp": [ "com.linkedin.android" ] }, "url": "https://horizontal.one/apps/linkedin/", "analysis": { "date": "2026-10-29", "what": { "zh": "微软旗下的职业社交网络：求职、招聘、行业动态", "en": "Microsoft's professional network for jobs, hiring and industry news" }, "principle": { "zh": "人一直靠熟人介绍找到下一份工作；领英把简历和人脉做成一张公开的页面，招聘的人不用介绍也能找到你。", "en": "People have always found their next job through people they know. LinkedIn turned the CV and the address book into one public page, so recruiters can find you without an introduction." }, "needs": [ "money", "connect", "expression" ], "why": { "zh": [ "个人资料就是一份随时更新的公开简历，招聘的人会主动来找，不必一家一家去投。", "前同事、同学和老上司都在上面，看一眼就知道谁在那家公司、能请谁内推。", "信息流里是同行的观点和行业消息，发帖本身也成了攒职业名声的办法。" ], "en": [ "The profile is a public CV that stays current, so recruiters come to you instead of you applying to one firm after another.", "Former colleagues, classmates and bosses are all on it; one look shows who works at a company and who could refer you.", "The feed carries peers' views and industry news, and posting has become a way to build a professional name." ] }, "drivers": [ "network", "lockin" ], "model": [ "subscription", "ads" ], "model_note": { "zh": "求职者和想拓展人脉的人在 App 里买 Premium：看谁浏览过自己、给不认识的人发 InMail、看薪资数据；企业则为招聘工具和广告付钱，大多不经过 App。", "en": "Job seekers and networkers buy Premium in the app to see who viewed them, send InMail to people they don't know and see salary data; companies pay for recruiting tools and ads, mostly outside the app." }, "lesson": { "zh": "领英的护城河是一份用户自己维护的资料：人会主动更新简历，因为这能帮他找到工作。小团队如果能让用户为了自己的好处，把有价值的数据放进来并一直更新，就有了别人搬不走的东西。", "en": "LinkedIn's moat is a record users maintain themselves: people keep their CV current because it gets them hired. If a small product gives users a selfish reason to keep valuable data up to date, it owns something rivals can't copy." }, "sources": [ { "title": "About LinkedIn", "url": "https://about.linkedin.com/" } ] } }, { "slug": "gossip-harbor", "name": { "zh": "Gossip Harbor", "en": "Gossip Harbor" }, "developer": "Microfun Limited", "kind": "games", "ids": { "as": [ "1623318294" ], "gp": [ "com.mergegames.gossipharbor" ] }, "url": "https://horizontal.one/apps/gossip-harbor/", "analysis": { "date": "2026-10-29", "what": { "zh": "柠檬微趣的合成游戏：合成做菜、修餐厅、追一部离婚悬疑剧", "en": "Microfun's merge game: merge dishes, restore a restaurant, follow a scandal" }, "principle": { "zh": "人总想知道一桩丑闻的下文；Gossip Harbor 把女主离婚、被陷害和小岛秘密拆成一幕幕，当作完成订单的奖励。", "en": "People always want the next twist in a scandal. Gossip Harbor pays out Quinn's divorce, sabotage and island secrets one scene at a time, as the reward for orders merged in her kitchen." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "合成盘就是女主 Quinn 餐厅的厨房：把食材合成菜，端给等着的客人，比把一堆不相干的东西合在一起的同类游戏好懂。", "剧情像一部肥皂剧：离婚、破坏、新恋情和一桩悬案，写给成年女性看，每周更新新章节。", "金币只有一个用处，就是修餐厅、推剧情；活动也建在同一套合成玩法上，不和主线抢时间。", "体力是闸门：用完了就等、看广告，或者花钱；同时开着好几个活动，总有一个快要完成。" ], "en": [ "The merge board is Quinn's restaurant kitchen: merge ingredients into dishes for waiting customers, which makes more sense than rivals where unrelated things get merged.", "The story plays like a soap opera, divorce, sabotage, new romance and a mystery, written for adult women and continued in weekly chapters.", "Coins have one use, restoring the restaurant and so moving the story on, and the events run on the same merge loop instead of competing with it.", "Energy is the gate: when it runs out you wait, watch an ad or pay, and with several events running at once there is always one nearly done." ] }, "drivers": [ "capability", "liveops", "acquisition" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费玩，玩家买宝石和体力礼包好继续合成；激励广告是游戏里唯一的广告，看一段换点体力或加速。", "en": "Free to play; players buy gems and energy bundles to keep merging, and rewarded ads, the only kind of ad in the game, trade a short video for energy or a speed up." }, "lesson": { "zh": "最便宜能学的是故事：一个谁都做得出的合成或消除玩法，配上一个人的生活当作回来的理由，按周连载。写连载小团队做得到，背后的买量预算做不到。", "en": "The cheap part to copy is the story: a merge or match loop anyone could build, given a reason to return that is someone's life, told in weekly chapters. A small team can write a serial; it cannot match the ad spending behind this one." }, "sources": [ { "title": "Gossip Harbor's Meteoric Rise in Merge", "url": "https://naavik.co/digest/gossip-harbors-meteoric-rise-in-merge/", "date": "2025-06-22" }, { "title": "Finding Genre Success: the Case of Gossip Harbor", "url": "https://www.deconstructoroffun.com/blog/2024/8/19/finding-genre-success-the-case-of-gossip-harbor", "date": "2024-08-19" }, { "title": "The New Rising Revenue King of the Merge Genre: How Gossip Harbor Conquered the U.S. Market", "url": "https://socialpeta.com/en/blog/the-new-rising-revenue-king-of-the-merge-genre-how-gossip-harbor-conquered-the-u-s-market", "date": "2025-01-08" } ] } }, { "slug": "royal-match", "name": { "zh": "Royal Match", "en": "Royal Match" }, "developer": "Dream Games", "kind": "games", "ids": { "as": [ "1482155847" ], "gp": [ "com.dreamgames.royalmatch" ] }, "url": "https://horizontal.one/apps/royal-match/", "analysis": { "date": "2026-10-29", "what": { "zh": "土耳其 Dream Games 的三消游戏：过关、帮国王修城堡", "en": "Dream Games' match three puzzle: clear levels, restore the king's castle" }, "principle": { "zh": "人喜欢几分钟解开一个刚好够难的谜题，再看着自己的城堡一点点变好；Royal Match 把这件老事做得最顺，几乎不用等。", "en": "People like cracking a puzzle that is just hard enough in a few minutes, then watching something of theirs improve. Royal Match does this old thing with the least waiting." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "每关几分钟，难度一档一档往上加，总差一点就能过，让人想再来一局。", "过关得星，星星换城堡装修，进度看得见，比单纯数关卡更有盼头。", "动画快、反馈干脆，没有冗长的剧情和弹窗挡路，节奏比老牌三消更紧。", "联赛、团队和限时活动不停上新，老玩家每天都有新目标。" ], "en": [ "Levels take minutes and get harder a notch at a time; you nearly win, so you play once more.", "Stars from each level pay for the castle's rooms, so progress is something you can see, not just a level number.", "Fast animations and crisp feedback, with no long story scenes or pop ups in the way: a tighter rhythm than the older match three games.", "Leagues, teams and timed events keep coming, so long time players have a fresh goal every day." ] }, "drivers": [ "capability", "liveops", "acquisition" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费玩，卡关时买道具、多几步或续命；有可选的激励广告，但收入主要来自少数付费玩家。", "en": "Free to play; players pay for boosters, extra moves and lives when stuck. There are optional rewarded ads, but most of the money comes from a minority of paying players." }, "lesson": { "zh": "一个早就被证明的玩法，靠打磨手感和去掉每一处等待，也能打败老牌。小团队能学的是“删”：数一数玩家从打开到开始玩要点几下，再一个个去掉。", "en": "A long proven kind of game can still beat the incumbents through feel and by cutting every wait. What a small team can copy is the cutting: count the taps between opening the game and playing, then remove them one by one." }, "sources": [] } }, { "slug": "roblox", "name": { "zh": "Roblox", "en": "Roblox" }, "developer": "Roblox Corporation", "kind": "games", "ids": { "as": [ "431946152" ], "gp": [ "com.roblox.client" ] }, "url": "https://horizontal.one/apps/roblox/", "analysis": { "date": "2026-10-29", "what": { "zh": "玩家自己做游戏、和朋友一起玩的游戏平台", "en": "A platform of games made by players, played with friends" }, "principle": { "zh": "孩子一直需要一个和朋友玩在一起的地方；Roblox 把它搬到网上：游戏由玩家来做，朋友和形象跟着你进每一个游戏。", "en": "Kids have always needed a place to hang out with friends. Roblox moved it online: the games are made by other players, and your friends and avatar come along into every one." }, "needs": [ "connect", "fun", "expression" ], "why": { "zh": [ "朋友在哪个游戏里，点一下就能跟进去，组队、聊天，手机、电脑、主机一起玩；对孩子来说，它就是放学后的游乐场。", "游戏来自专业工作室、小团队和个人开发者，每天都有新的，所以 Dress to Impress、Steal a Brainrot 这样的爆款一波接一波。", "做游戏的人能赚钱：玩家在他们的游戏里花 Robux，他们攒够了能换成现金，所以创作者留在这里。", "形象和给它买的装扮在所有游戏里通用，好友列表也在这里，离开就要从头再来。" ], "en": [ "Join whatever game a friend is in with a tap, party up and chat, on phone, PC or console: for kids it works like the playground after school.", "Games come from studios, small teams and solo creators, with new ones every day, so hits like Dress to Impress and Steal a Brainrot keep arriving.", "Creators get paid: they earn Robux when players spend in their games and can exchange it for real money, so the people who build games stay.", "Your avatar and what you bought for it work in every game, and your friends list lives here; leaving means starting over." ] }, "drivers": [ "network", "supply", "lockin" ], "model": [ "iap", "subscription" ], "model_note": { "zh": "玩家买 Robux，花在形象装扮和游戏内道具上，其中一部分分给创作者；2026 年起还有月费会员 Roblox Plus，带折扣和免费私人服务器。", "en": "Players buy Robux to spend on avatar items and inside games, and part of it goes to the creators; since 2026 the Roblox Plus membership adds discounts and free private servers." }, "lesson": { "zh": "别想着再造一个平台。对一到三个人来说，Roblox 更像一条渠道：个人开发者在上面发布游戏、赚 Robux 并能换成现金，而在那里做得好的，正是朋友能一起玩、更新又勤的游戏。", "en": "Don't try to build another platform. For a team of one to three Roblox is a channel: solo creators publish there and earn Robux they can cash out, and what works there is games friends play together, updated often." }, "sources": [ { "title": "Introducing Roblox Plus", "url": "https://about.roblox.com/en-au/newsroom/2026/04/introducing-roblox-plus-subscription", "date": "2026-04-10" }, { "title": "Roblox Developer Exchange Program", "url": "https://create.roblox.com/docs/production/monetization/developer-exchange" } ] } }, { "slug": "kingshot", "name": { "zh": "Kingshot", "en": "Kingshot" }, "developer": "Century Games Pte. Ltd.", "kind": "games", "ids": { "as": [ "6739554056" ], "gp": [ "com.run.tower.defense" ] }, "url": "https://horizontal.one/apps/kingshot/", "analysis": { "date": "2026-10-29", "what": { "zh": "点点互动的中世纪策略游戏：守城、建城、打联盟战", "en": "Century Games' medieval strategy game: defend, build, fight with an alliance" }, "principle": { "zh": "开头先赢一把，人才肯走长路看自己的城变强；Kingshot 把《无尽冬日》的长线玩法搬进明亮的中世纪，开局先打塔防。", "en": "People will climb a long way to see their town grow, if they win early. Kingshot reuses Whiteout Survival's long game in a bright medieval kingdom, and opens with tower defense fights won in minutes." }, "needs": [ "progress", "connect" ], "why": { "zh": [ "核心和《无尽冬日》是同一套：建城、给幸存者分配工作、招募英雄，再加入联盟，和其他总督开战。", "开局先给一场痛快的胜利：放塔、派英雄打退一波波敌人，慢节奏的建设放到后面。", "画面是色彩明亮的低多边形中世纪，和这类游戏常见的灰暗末日风拉开了距离。", "点点互动的买量规模很大，每天在 Meta、TikTok 和 YouTube 上投放数千条素材。" ], "en": [ "The core is Whiteout Survival's: build the town, give survivors jobs, recruit heroes, then join an alliance and fight other governors.", "It opens with a satisfying win, placing towers and heroes against waves of enemies, and leaves the slow building for later.", "The look is a bright, low poly medieval world, apart from the grim end of the world style common in the genre.", "Century Games advertises at huge scale, with thousands of creatives a day across Meta, TikTok and YouTube." ] }, "drivers": [ "acquisition", "easy", "social" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，玩家买加速、英雄招募和资源礼包；花的钱变成战力，在联盟之间的大战里最显眼。", "en": "Free to play; players buy speed ups, hero recruits and resource packs, and the money turns into power that matters most in wars between alliances." }, "lesson": { "zh": "能学的不多：它赢在一套验证过的 4X 玩法和庞大的买量。唯一好搬的是顺序：让新玩家在第一分钟就赢一次，再开始长线。", "en": "Little to copy: it wins on a proven 4X design and a vast ad budget. The one idea that travels is the order: let a new player win something in the first minute, and only then start the long game." }, "sources": [ { "title": "Century Games Did It Again - Kingshot Hit $500M in Under a Year", "url": "https://appfigures.com/resources/insights/kingshot-500m-revenue-century-games/amp", "date": "2026-02-17" }, { "title": "Kingshot : Un jeu de stratégie et survie remasterisé prêt à dominer le mobile en 2025", "url": "https://foxdata.com/fr/blogs/kingshot-a-remastered-survival-strategy-game-poised-to-dominate-mobile-in-2025/", "date": "2025-07-02" } ] } }, { "slug": "whiteout-survival", "name": { "zh": "无尽冬日", "en": "Whiteout Survival" }, "developer": "Century Games Pte. Ltd.", "kind": "games", "ids": { "as": [ "6443575749", "6478492012" ], "gp": [ "com.gof.global" ] }, "url": "https://horizontal.one/apps/whiteout-survival/", "analysis": { "date": "2026-10-29", "what": { "zh": "点点互动的冰雪末日策略游戏：守住熔炉、建城、打联盟战", "en": "Century Games' frozen survival strategy game: keep the furnace lit, build, fight in alliances" }, "principle": { "zh": "看着亲手建起的小镇长大是老乐趣；《无尽冬日》给它加了分量：熔炉不能灭，幸存者会冻病，联盟战的地图到后面才打开。", "en": "Watching a town you built grow is an old pleasure. Whiteout Survival gives it stakes, a furnace to keep lit and survivors who can fall ill, and opens the war map only later." }, "needs": [ "progress", "connect" ], "why": { "zh": [ "开局很长一段时间是生存模拟，不是战争游戏：烧熔炉、给幸存者派活、照顾病人，大地图到后面才打开。", "这样它能接住从没玩过策略游戏的人，它的广告也主要冲着这些人去。", "上了大地图，联盟几乎是必选：治疗更快、共享科技和战利品，世界活动要整个联盟一起打。", "在国内，《无尽冬日》同时是微信小游戏，不用下载点开就玩，常年排在微信小游戏畅销榜第一。" ], "en": [ "For a long stretch it is a survival sim, not a war game: stoke the furnace, give survivors jobs, nurse the sick; the world map opens only later.", "That lets it take in people who have never played a strategy game, and its ads mostly aim at them.", "Once on the map, an alliance is close to required: faster healing, shared tech and loot, and world events fought by the whole group.", "Its Chinese edition also runs as a WeChat mini game, played without installing, and has long topped WeChat's mini game grossing chart." ] }, "drivers": [ "social", "easy", "acquisition" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，玩家买加速、英雄碎片、资源礼包和 VIP 时长；花的钱变成战力，决定联盟之间、服务器之间的胜负。", "en": "Free to play; players buy speed ups, hero shards, resource packs and VIP time, and the money turns into power that decides wars between alliances and servers." }, "lesson": { "zh": "能学的是顺序：用硬核品类里最温和的部分开场，先让玩家在乎一点东西（这里是会冻坏的幸存者），再亮出竞争。背后的 4X 数值和买量预算，一到三个人做不来。", "en": "What can be copied is the order: open a hard genre with its gentlest part and give the player something to care about, here survivors who might freeze, before showing the competition. The 4X economy and ad budget behind it are beyond a team of one to three." }, "sources": [ { "title": "The 4X Evolution of Century Games", "url": "https://naavik.co/deep-dives/four-x-evolution-2/", "date": "2024-03-01" }, { "title": "小游戏出海，正在成为大公司的游戏？", "url": "https://eu.36kr.com/zh/p/3471991302756484", "date": "2025-09-18" } ] } }, { "slug": "candy-crush-saga", "name": { "zh": "Candy Crush Saga", "en": "Candy Crush Saga" }, "developer": "King", "kind": "games", "ids": { "as": [ "553834731" ], "gp": [ "com.king.candycrushsaga" ] }, "url": "https://horizontal.one/apps/candy-crush-saga/", "analysis": { "date": "2026-10-29", "what": { "zh": "King 的老牌三消：沿着地图一关一关消糖果", "en": "King's classic match three: clear candies level by level along a map" }, "principle": { "zh": "人一直喜欢解一道小题、往前走一步；Candy Crush 把短关卡排成一条长路，命用完得等，于是总有下一关和回来的理由。", "en": "People have always liked solving a small puzzle and moving one step on. Candy Crush lays thousands of short levels along one path, and lives that refill with time bring you back for the next." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "每关几分钟、步数有限，每关都有点新花样：果冻、巧克力、各种障碍；常常差一步就赢，于是想买几步。", "地图把进度摆在眼前：走了多远、朋友在哪一关，一眼就知道，关卡又多到几乎走不到头。", "命用完了就等它慢慢恢复，或者找朋友要，玩的时间被切成一天里的好几小段。", "十几年下来，它几乎成了三消的代名词；每日奖励、限时活动和锦标赛让老玩家一直有事做。" ], "en": [ "Each level takes minutes, with a move limit and a small twist, jelly, chocolate, a new blocker; you often lose by one move, which makes extra moves tempting.", "The map shows how far you have come and where your friends are, and there are so many levels that you hardly ever reach the end.", "When lives run out you wait for them to refill or ask a friend, which spreads play into short sessions through the day.", "After more than a decade it is close to being the name of the genre, and daily rewards, timed events and tournaments keep long time players busy." ] }, "drivers": [ "brand", "habit", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，钱来自应用内购买：多几步、道具和补命，常常是在一关快赢的时候买；商店页写明玩的时候没有广告。", "en": "Free to play; the money comes from purchases, extra moves, boosters and lives, often bought when a level is almost won. The store page promises play without ads." }, "lesson": { "zh": "结构便宜好学：一条短关卡的路、每关一点新花样、让最后几步变紧张的步数限制。用海量玩家数据调了十几年的关卡学不来，所以学它的形状，别拼数量。", "en": "The structure is cheap to copy: a path of short levels, a small twist in each, a move limit that makes the last moves tense. A decade of levels tuned on a huge player base is not, so copy the shape, not the volume." }, "sources": [ { "title": "Candy Crush Saga (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Candy_Crush_Saga" } ] } }, { "slug": "gardenscapes", "name": { "zh": "梦幻花园", "en": "Gardenscapes" }, "developer": "Playrix", "kind": "games", "ids": { "as": [ "1105855019" ], "gp": [ "com.playrix.gardenscapes" ] }, "url": "https://horizontal.one/apps/gardenscapes/", "analysis": { "date": "2026-10-29", "what": { "zh": "Playrix 的三消：过关赚星星，帮管家修花园", "en": "Playrix's match three game: earn stars, help Austin the butler restore a garden" }, "principle": { "zh": "把荒废的地方一点点变美，是很深的满足；《梦幻花园》让每一关三消换来花园里的一处修复，再配上管家 Austin 的故事。", "en": "Making a neglected place beautiful, bit by bit, is a deep satisfaction. Gardenscapes turns each match three level into one more repair in a garden, with Austin the butler and a story around it." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "过一关得一颗星，星星用来完成花园里的任务：修喷泉、摆长椅、给凉亭选样式，眼看着这块地方变样。", "管家 Austin、邻居和宠物撑起一个故事，让消除有了理由；Playrix 自己说，剧情是游戏里“非常重要的一部分”。", "它被当作一项服务来运营：一支大的运营团队不停加关卡、新区域和活动，上线十年仍在全球畅销榜前十。", "增长也靠买量，但吃过亏：2020 年，它的“拔针”广告因为和实际玩法不符，被英国广告监管机构禁播。" ], "en": [ "Each level earns a star, and stars pay for jobs in the garden, fixing a fountain, placing a bench, choosing a gazebo's style, so you watch the place change.", "Austin, the neighbours and the pets carry a story that gives the puzzles a purpose; Playrix calls the narrative a very important part of the game.", "It is run as a service: a large live team keeps adding levels, areas and events, and ten years on it is still in the world's top ten by grossing.", "Growth also came from ads, at a price: in 2020 the UK advertising regulator banned its pin pulling ads for misrepresenting the gameplay." ] }, "drivers": [ "liveops", "acquisition" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，玩家卡关时买金币、道具和多几步，也买活动礼包，其中有随机物品。", "en": "Free to play; players buy coins, boosters and extra moves when stuck, plus event offers, some with random items." }, "lesson": { "zh": "值得学的是这层外壳，而且便宜：让每一关的结果换来一处看得见的变化，落在玩家在乎的地方，一张随过关一点点填满的场景图就够。它的广告是反面教材：广告里演一个游戏里没有的玩法，换来的是投诉和禁令。", "en": "The layer worth copying is cheap: let each level buy a visible change in a place the player cares about; one scene that fills in as levels are cleared is enough. Its ads are the warning: show a game you do not have and you invite complaints and bans." }, "sources": [ { "title": "Five years on, how Gardenscapes changed the match-three market", "url": "https://www.pocketgamer.biz/how-gardenscapes-changed-match-three/", "date": "2021-10-28" }, { "title": "UK regulator bans misleading Homescapes, Gardenscapes pin puzzle ads", "url": "https://www.gamedeveloper.com/business/uk-regulator-bans-misleading-i-homescapes-i-i-gardenscapes-i-pin-puzzle-ads", "date": "2020-10-12" } ] } }, { "slug": "coin-master", "name": { "zh": "Coin Master", "en": "Coin Master" }, "developer": "Moon Active", "kind": "games", "ids": { "as": [ "406889139" ], "gp": [ "com.moonactive.coinmaster" ] }, "url": "https://horizontal.one/apps/coin-master/", "analysis": { "date": "2026-10-29", "what": { "zh": "Moon Active 的老虎机游戏：建村庄、打劫朋友", "en": "Moon Active's slot machine game: spin, build villages, raid your friends" }, "principle": { "zh": "转一下、等结果的心跳和老虎机一样古老；Coin Master 只留一个转盘，转出来的攻击和打劫都落在你认识的朋友身上。", "en": "The jolt of a spin is as old as the slot machine. Coin Master keeps only the spin, and turns what it lands on into attacks and raids on friends you know." }, "needs": [ "thrill", "connect", "progress" ], "why": { "zh": [ "只有一个按钮：转盘决定你拿到金币、攻击、打劫还是盾牌，不用学，几秒就出一个结果。", "转出攻击就去砸朋友的村庄，转出打劫就挖他的金币，对方会回来报仇；真实的朋友让每一次运气都有了对象。", "转数每小时慢慢恢复，一天要回来好几次；想马上再转就得买，这正是它卖的东西。", "集卡、宠物和不停的限时活动让老玩家有事做，名人广告帮它拉来新人；在我们的榜单上，它在英国、德国和法国最强。" ], "en": [ "There is one button: the wheel decides whether you get coins, an attack, a raid or a shield. Nothing to learn, and a result every few seconds.", "An attack lets you smash a friend's village and a raid digs up their coins, and they come back for revenge: real friends give every bit of luck a target.", "Spins refill slowly by the hour, so people return several times a day; to spin again right now you buy more, and that is what the game sells.", "Card sets, pets and timed events without end keep long time players busy, celebrity ads have brought in new ones, and on our charts it is strongest in the UK, Germany and France." ] }, "drivers": [ "social", "habit", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，钱主要来自成包卖的转数，也有活动礼包；商店页写明这不是真钱赌博，赢到的东西不能换钱。", "en": "Free to play; most of the money comes from spins sold in packs, plus event offers. The store page says it is not real money gambling and nothing won can be cashed out." }, "lesson": { "zh": "值得学的：让一个玩家的结果落到另一个人身上，打劫、送礼、报仇，朋友就成了内容。不值得学的：转盘本身，App Store 因“频繁的模拟赌博”把它定为 18+，德国一家媒体监管机构还为保护未成年人起诉过开发商。", "en": "Worth taking: let one player's result land on another, a raid, a gift, a revenge, so friends become the content. Not worth taking: the slot itself, rated 18+ for simulated gambling on the App Store; a German media regulator once sued its maker over youth protection." }, "sources": [ { "title": "Coin Master (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Coin_Master" } ] } }, { "slug": "tasty-travels", "name": { "zh": "Tasty Travels", "en": "Tasty Travels" }, "developer": "Century Games Pte. Ltd.", "kind": "games", "ids": { "as": [ "6471045672" ], "gp": [ "com.fatmerge.global" ] }, "url": "https://horizontal.one/apps/tasty-travels/", "analysis": { "date": "2026-10-29", "what": { "zh": "点点互动的合成游戏：合成食材做菜，一站站环游世界", "en": "Century Games' merge game: merge ingredients into dishes, travel city to city" }, "principle": { "zh": "手上总有一件能做完的小事，人就停不下来；Tasty Travels 的每一步都是游客点的菜，挣的钱用来开启下一座城市。", "en": "People keep going when there is always a small job they can finish. In Tasty Travels every task is a dish a tourist ordered, and the coins from serving them open the next city." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "订单让目标一直清楚：把食材两两合成，做出客人点的那道菜，比漫无目的地合成更不容易累。", "美食加旅行几乎人人爱看，剧情又故意写得很轻，不走狗血路线，所以吸引的人比一般的女性向合成游戏更广。", "等体力的时候有合成水果、泡泡龙这样的小游戏可玩，这些小游戏也是它广告里的主角。", "它不是一上线就火：上线一年左右，玩法不断打磨、买量持续加码，收入才突然起来。" ], "en": [ "Orders keep the goal clear: merge ingredients in pairs into the dish a customer asked for, which tires people less than merging without a target.", "Food and travel is a theme almost everyone enjoys, and the story is kept light on purpose, no soap opera, which reaches beyond the usual audience of merge games.", "While energy refills there are small side games, a fruit merge and a bubble shooter, and those side games also star in its ads.", "It was no hit at launch: it took off about a year later, after steady tuning of the game and ad spending built up over time." ] }, "drivers": [ "acquisition", "capability", "liveops" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费玩，玩家买体力和各种礼包，其中有随机物品；游戏里也有广告。", "en": "Free to play; players buy energy and offer packs, some with random items, and the game also carries ads." }, "lesson": { "zh": "两样东西便宜又好学：屏幕上永远有一个明确的下一个目标（这里是下一份订单），和一个谁都喜欢的题材，比如吃和旅行。还要有耐心：它是上线一年左右、一点点调出来的。", "en": "Two cheap things to copy: a clear next goal always on screen, here the next order, and a theme everyone already likes, such as food and travel. And patience: it took off about a year after launch, after steady tuning." }, "sources": [ { "title": "收入破亿，单月增长61%，点点互动又一新品跑出，学的柠檬微趣？", "url": "https://www.36kr.com/p/3400696593827975", "date": "2025-07-30" }, { "title": "With new game revenue exceeding 1 billion yuan, this sector has been 'taken over' by Chinese developers", "url": "https://youxichaguan.com/en/archives/198140", "date": "2026-06-06" } ] } }, { "slug": "last-war", "name": { "zh": "Last War", "en": "Last War" }, "developer": "FUNFLY PTE. LTD.", "kind": "games", "ids": { "as": [ "6448786147" ], "gp": [ "com.fun.lastwar.gp" ] }, "url": "https://horizontal.one/apps/last-war/", "analysis": { "date": "2026-10-29", "what": { "zh": "末日策略游戏：先玩广告里的闯门射击，再建基地打联盟战", "en": "A zombie strategy game: the shooter from its ads first, then base and alliance war" }, "principle": { "zh": "看着自己这一方越来越壮大，一直让人痛快；Last War 开局就是广告里过数字门的射击，再把这支队伍变成基地和联盟战。", "en": "It has always felt good to watch your side grow. Last War opens with the shooter from its ads, where math gates swell your squad, then turns it into a base and an alliance war." }, "needs": [ "progress", "connect" ], "why": { "zh": [ "广告里的小游戏就是开场：新玩家进游戏先玩的，正是那种闯门射击，前几分钟和广告说的一样。", "射击关慢慢变少，基地、英雄和联盟一样样出现；等玩家发现这是一款 4X 战争游戏时，手里已经有一支自己养大的队伍。", "一个个赛季不断加入新规则和新资源；每周的联盟对决让盟友之间又合作又较劲，也带来花钱的压力。", "它还拿“假广告”自嘲：请演员 Antony Starr 拍广告，说开发者照着广告里的假游戏做了个真游戏。" ], "en": [ "The ad is the opening: the gate shooter from its ads is the first thing new players play, so the first minutes keep the promise.", "The shooter levels thin out as the base, heroes and alliance arrive; by the time players see it is a 4X war game, they already have a squad they raised.", "Seasons keep adding new rules and resources, and the weekly Alliance Duel makes allies team up and compete at once, which adds pressure to spend.", "It even turned the fake ads joke into marketing, with actor Antony Starr in a campaign about developers making a real game out of the fake one in the ads." ] }, "drivers": [ "acquisition", "social", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，玩家买限时礼包、加速和英雄养成；限时货币、限时商店和大折扣，把花钱集中在活动的关键时刻。", "en": "Free to play; players buy time limited packs, speed ups and hero upgrades, and limited currencies, stores and big discounts push spending into key moments of each event." }, "lesson": { "zh": "它从游戏这头补上了广告和游戏的落差：把广告里的小游戏做成真的开场。小团队能学的就是这一点，把最简单、最爽的一分钟放在最前面，深度留到后面；背后的战争数值和买量预算学不来。", "en": "It closed the gap between ad and game from the game's side, by making the ad's minigame the real opening. A small team can copy that: put the simplest, most satisfying minute first and the depth later; the war economy and ad budget are out of reach." }, "sources": [ { "title": "Why Last War Is Winning the 4X Game", "url": "https://naavik.co/digest/how-last-war-is-winning-the-4x-game/", "date": "2025-01-22" }, { "title": "Last War: Survival Game (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Last_War:_Survival_Game" } ] } }, { "slug": "google-gemini", "name": { "zh": "Google Gemini", "en": "Google Gemini" }, "developer": "Google", "kind": "apps", "ids": { "as": [ "6477489729" ], "gp": [ "com.google.android.apps.bard" ] }, "url": "https://horizontal.one/apps/google-gemini/", "analysis": { "date": "2026-10-29", "what": { "zh": "Google 的 AI 助手，接入 Gmail、日历和相册", "en": "Google's AI assistant, tied into Gmail, Calendar and Photos" }, "principle": { "zh": "人一直想要一个早就了解自己情况的帮手；Gemini 连着你早已在用的 Gmail、日历和相册，很多事不用从头交代。", "en": "People have always wanted a helper who already knows their affairs. Gemini is wired into the Gmail, Calendar and Photos they already use, so there is less to explain." }, "needs": [ "getdone", "know", "expression" ], "why": { "zh": [ "连上 Gmail、日历、相册和 YouTube 之后，问“下周有什么安排”“那张发票在哪”，它从你自己的数据里找答案。", "图片模型 Nano Banana 让修图、生图变得人人会用，2025 年 9 月它把 Gemini 推上了美国 App Store 免费榜第一。", "在安卓手机上，它可以取代 Google 助理，成为系统默认的助手，一叫就在。", "Gemini Live 可以开着摄像头或共享屏幕边看边聊，比打字描述眼前的东西快得多。" ], "en": [ "Once linked to Gmail, Calendar, Photos and YouTube, it answers from your own data: what is on next week, where that invoice went.", "Its Nano Banana image model made editing and making pictures something anyone could do, and in September 2025 it took Gemini to the top of the US App Store.", "On Android it can replace Google Assistant as the phone's default helper, one call away.", "Gemini Live lets you talk while sharing your camera or screen, quicker than typing out what is in front of you." ] }, "drivers": [ "ecosystem", "capability" ], "model": [ "subscription", "parent" ], "model_note": { "zh": "基础功能免费；付费的 Google AI Plus、Pro、Ultra 是连着云存储一起卖的 Google One 套餐，钱多半记在 Google One 名下（它在八个市场的 Google Play 畅销榜上排第一），Gemini 本身则替 Google 留住用户。", "en": "The basics are free; the paid Google AI Plus, Pro and Ultra plans are Google One plans sold with storage, so the money mostly lands under Google One (first on Google Play's grossing chart in eight of our ten markets), while Gemini itself keeps people inside Google." }, "lesson": { "zh": "Gemini 的优势是早就拿到了你的邮件、日历和照片。小团队没有这些数据，但可以接入用户已经在用的邮箱、日历和网盘，让产品第一天就知道用户的情况。", "en": "Gemini's edge is that it already holds your mail, calendar and photos. A small team has none of that, but it can connect to the mail, calendar and cloud drive users already rely on, so the product knows their situation from day one." }, "sources": [ { "title": "Gemini tops the App Store thanks to new AI image model, Nano Banana", "url": "https://techcrunch.com/2025/09/16/gemini-tops-the-app-store-thanks-to-new-ai-image-model-nano-banana/", "date": "2025-09-16" }, { "title": "Google One: storage and Google AI plans", "url": "https://one.google.com/about/" } ] } }, { "slug": "whatsapp", "name": { "zh": "WhatsApp", "en": "WhatsApp" }, "developer": "WhatsApp Inc.", "kind": "apps", "ids": { "as": [ "310633997" ], "gp": [ "com.whatsapp" ] }, "url": "https://horizontal.one/apps/whatsapp/", "analysis": { "date": "2026-10-29", "what": { "zh": "Meta 旗下的免费聊天和通话 App", "en": "Meta's free messaging and calling app" }, "principle": { "zh": "人一直想和远方的家人朋友说上话；WhatsApp 用手机号当账号，让跨国发消息、打电话不再按条按分钟付钱。", "en": "People have always wanted to reach family and friends far away. WhatsApp made the phone number the account and took the charge per message and per minute out of texting and calling abroad." }, "needs": [ "connect", "getdone" ], "why": { "zh": [ "不用起用户名、不用记密码，有手机号就行，通讯录里谁装了就能直接聊，长辈也学得会。", "网络慢也能用，语音消息和群聊代替了短信和长途电话；在很多国家，家庭群、学校群和小区群都建在上面，不装就会错过消息。", "消息和通话端到端加密，连 WhatsApp 自己也看不到内容，聊私事更放心。", "商家也在上面：下单确认、客服和送货通知都进同一个聊天列表，不用为每家店装一个 App。" ], "en": [ "No username and no password, just a phone number: anyone in your contacts who has it is ready to chat, simple enough for grandparents.", "It works on slow connections, and voice notes and groups took the place of texts and long distance calls; in many countries the family, school and neighbourhood groups all live there, so not having it means missing out.", "Messages and calls are end to end encrypted, so not even WhatsApp can read them, which makes private talk feel safe.", "Businesses are there too: order confirmations, support and delivery notices arrive in the same chat list, with no app to install for each shop." ] }, "drivers": [ "network", "easy", "price" ], "model": [ "ads", "parent" ], "model_note": { "zh": "用户不付钱，付钱的是商家：企业按条付费给客户发消息，或在 Facebook、Instagram 上买点开就进 WhatsApp 聊天的广告，2025 年起状态和频道所在的 Updates 页也开始放广告。", "en": "Users pay nothing; businesses pay per message to reach customers and buy ads on Facebook and Instagram that open a WhatsApp chat, and since 2025 the Updates tab, home of Status and Channels, carries ads too." }, "lesson": { "zh": "2014 年被 Facebook 收购时，WhatsApp 只有三十来个工程师，靠的是只做一件事、不停做减法。聊天软件如今被网络效应锁死，小团队该学这份克制，而不是再做一个聊天 App。", "en": "When Facebook bought it in 2014, WhatsApp had around 30 engineers; it did one thing and kept cutting. Messaging is now locked up by network effects, so copy the restraint, not the product." }, "sources": [ { "title": "Helping you find more channels and businesses on WhatsApp", "url": "https://blog.whatsapp.com/helping-you-find-more-channels-and-businesses-on-whatsapp", "date": "2025-06-16" }, { "title": "WhatsApp Business Platform: pricing", "url": "https://developers.facebook.com/docs/whatsapp/pricing/" }, { "title": "Ads that click to WhatsApp", "url": "https://whatsappbusiness.com/products/ads-that-click-to-whatsapp/" }, { "title": "Building WhatsApp with Jean Lee (The Pragmatic Engineer)", "url": "https://newsletter.pragmaticengineer.com/p/building-whatsapp-with-jean-lee", "date": "2026-03-18" } ] } }, { "slug": "vinted", "name": { "zh": "Vinted", "en": "Vinted" }, "developer": "Vinted Limited", "kind": "apps", "ids": { "as": [ "632064380" ], "gp": [ "fr.vinted" ] }, "url": "https://horizontal.one/apps/vinted/", "analysis": { "date": "2026-10-29", "what": { "zh": "源自立陶宛的二手衣物交易 App，卖家免费上架", "en": "A second hand clothing marketplace from Lithuania, free for sellers" }, "principle": { "zh": "人一直想把不穿的衣服换成钱；Vinted 让卖家免费上架、拿走全部售价，费用和运费由买家出，一件旧衣服也值得卖。", "en": "People have always wanted to turn unworn clothes into cash. Vinted lets sellers list free and keep the whole price, while buyers pay the fee and postage, so even an old shirt is worth selling." }, "needs": [ "money", "getdone" ], "why": { "zh": [ "卖家不付佣金，拍几张照片、写几句描述、定个价就能上架。", "平台提供预付运单，可以寄到家或附近的取件点，卖家不用去邮局排队算邮费。", "买家每单付一笔费用，丢件、损坏或货不对版都能退款，所以敢向陌生人买二手。", "买卖的人越多，东西卖得越快，买家也越容易找到合适的牌子和尺码；它只靠美、英、德、法四个市场就进了我们的世界免费榜前十，2026 年初才开始在美国大力推广。" ], "en": [ "Sellers pay no commission: a few photos, a line of description and a price, and the item is listed.", "Prepaid labels and delivery to the door or a nearby pickup point mean no queue at the post office to work out postage.", "Buyers pay a fee on each order and get a refund if an item is lost, damaged or not as described, which makes buying second hand from strangers feel safe.", "The more people buy and sell, the faster things go and the easier it is to find the right brand and size; it makes our world top ten on just four markets, the US, UK, Germany and France, after a US push that began in early 2026." ] }, "drivers": [ "network", "price", "easy" ], "model": [ "commerce" ], "model_note": { "zh": "卖东西不花钱；买家每单付一笔平台费用（在英美等地现在叫 Vinted fee），卖家也可以付费把商品顶上去，多换一些曝光。", "en": "Selling is free; the buyer pays a platform fee on every order (now called the Vinted fee in the UK and US), and sellers can pay to bump listings for more views." }, "lesson": { "zh": "Vinted 向买家收钱、让卖家免费，于是上架的人多，买家可挑的也多。小团队做交易平台，要早点想清楚向哪一边收钱：通常让更难争取的一边免费进来，向另一边收。", "en": "Vinted charges buyers and lets sellers in free, so more people list and buyers have more to choose from. A small marketplace should decide early which side pays: usually the side that is harder to win joins free and the other side pays." }, "sources": [ { "title": "Vinted price list (UK)", "url": "https://www.vinted.co.uk/pricelist" }, { "title": "Vinted US, UK & Australia terms update renames Buyer Protection fee, changes counterfeit rules", "url": "https://valueaddedresource.net/vinted-us-uk-australia-terms-october-2026/", "date": "2026-09-07" }, { "title": "Vinted announces “major” US expansion to address growing demand", "url": "https://fashionunited.com/news/business/vinted-announces-major-us-expansion-to-address-growing-demand/2026012270176" }, { "title": "Vinted (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Vinted" } ] } }, { "slug": "facebook", "name": { "zh": "Facebook", "en": "Facebook" }, "developer": "Meta Platforms, Inc.", "kind": "apps", "ids": { "as": [ "284882215" ], "gp": [ "com.facebook.katana" ] }, "url": "https://horizontal.one/apps/facebook/", "analysis": { "date": "2026-10-29", "what": { "zh": "Meta 的社交网络：好友、群组、Reels 和二手市场", "en": "Meta's social network: friends, groups, Reels and Marketplace" }, "principle": { "zh": "人一直需要属于某个圈子；Facebook 用真名把亲戚、同学、邻居和兴趣群组放在一处，多年的熟人都找得到。", "en": "People have always needed to belong somewhere. Facebook put relatives, classmates, neighbours and a group for every interest in one place under real names, so the people of a lifetime stay findable." }, "needs": [ "connect", "fun", "money" ], "why": { "zh": [ "几乎每个兴趣、每个社区都有一个群：育儿、修车、本地闲置，回答来自真正经历过的人。", "Marketplace 让人在本地买卖二手，和附近的人直接聊、当面交易，不用另装一个 App。", "信息流里推荐的 Reels 和陌生人的帖子越来越多，朋友没更新时也有东西看。", "多年积累的好友、照片和群都在这里，离开就等于丢掉一部分人际关系。" ], "en": [ "There is a group for almost every interest and neighbourhood: parenting, car repairs, local swaps, with answers from people who have been there.", "Marketplace lets people buy and sell second hand goods locally, chatting with someone nearby and meeting in person, with no other app to install.", "More of the feed is now recommended Reels and posts from strangers, so there is something to watch even when friends are quiet.", "Years of friends, photos and groups live here; leaving means losing part of your social life." ] }, "drivers": [ "network", "feed", "lockin" ], "model": [ "ads" ], "model_note": { "zh": "靠广告赚钱：商家付钱把广告投进信息流、Reels 和 Marketplace，用户基本不花钱。", "en": "It earns from ads: businesses pay to appear in the feed, Reels and Marketplace, and users mostly pay nothing." }, "lesson": { "zh": "小团队造不出社交网络，但可以长在它上面：先在一个 Facebook 群组或 Marketplace 里卖东西、答问题，看清有没有人要，再考虑做自己的 App。", "en": "A small team won't build a social network, but it can grow on one: sell or answer questions in a Facebook group or on Marketplace first, see who wants it, and only then build an app." }, "sources": [] } }, { "slug": "pinedrama", "name": { "zh": "PineDrama", "en": "PineDrama" }, "developer": "TikTok Ltd.", "kind": "apps", "ids": { "as": [ "6754134922" ], "gp": [ "com.ss.android.ttmd.video" ] }, "url": "https://horizontal.one/apps/pinedrama/", "analysis": { "date": "2026-10-29", "what": { "zh": "TikTok 官方的短剧 App，竖屏短剧免费看", "en": "TikTok's own short drama app: vertical mini series, free to watch" }, "principle": { "zh": "人总想知道故事怎么收场；PineDrama 让在 TikTok 上刷到短剧片段的人，用同一个账号免费看完整部剧。", "en": "People always want to know how a story ends. PineDrama lets anyone who caught a drama clip on TikTok watch the whole series for free, signed in with the same account." }, "needs": [ "fun" ], "why": { "zh": [ "从 TikTok 开始，到这里接着看：刷到的爆款片段能直接找到全集，用 TikTok 账号登录，观看进度和喜好一并带过来。", "免费，这是它和 DramaBox、ReelShort 最大的不同：上线时既不收费也没有广告，后来改成看广告解锁剧集，2026 年年中才加了金币包。", "刷法和 TikTok 一样：竖屏、自动连播，推荐系统替你挑下一部，几乎不用学。", "有本地配音和字幕，它在印尼和巴西长得最快，这两个市场贡献了大部分下载。" ], "en": [ "It starts on TikTok and carries on here: a viral clip leads to the full series, and signing in with TikTok brings your watch progress and tastes along.", "Free is the big difference from DramaBox and ReelShort: it launched with no fees or ads, then unlocked episodes with ads, and only added coin packs in mid 2026.", "It works like TikTok, vertical, autoplay and a recommender that picks the next series, so there is almost nothing to learn.", "With local dubbing and subtitles it has grown fastest in Indonesia and Brazil, which bring most of its downloads." ] }, "drivers": [ "ecosystem", "price", "feed" ], "model": [ "ads", "iap" ], "model_note": { "zh": "看剧不花钱：看广告解锁剧集，平台用广告收入给创作者分成；2026 年年中起也卖金币包。", "en": "Viewers pay nothing: ads unlock the episodes and the platform shares that ad money with the creators; coin packs have been on sale since mid 2026." }, "lesson": { "zh": "它的增长靠 TikTok 的流量，小团队没有。能借的是这个动作：在人们本来就在刷的地方送出开头，一段片子或一个能玩的第一关，再让“接着看”只需点一下，进度一点不丢。", "en": "Its growth rides on TikTok's traffic, which no small team has. What carries over is the move: give the start away where people already scroll, a clip or a playable first level, and make carrying on one tap, with progress kept." }, "sources": [ { "title": "TikTok quietly launches a microdrama app called 'PineDrama'", "url": "https://techcrunch.com/2026/01/16/tiktok-quietly-launches-a-micro-drama-app-called-pinedrama/", "date": "2026-01-16" }, { "title": "9 个月干到 1 亿下载！海外版红果短剧，赚不到 ReelShort 零头", "url": "https://www.baijing.cn/article/57049", "date": "2026-10-19" } ] } }, { "slug": "block-blast", "name": { "zh": "Block Blast!", "en": "Block Blast!" }, "developer": "Hungry Studio", "kind": "games", "ids": { "as": [ "1617391485" ], "gp": [ "com.block.juggle" ] }, "url": "https://horizontal.one/apps/block-blast/", "analysis": { "date": "2026-10-29", "what": { "zh": "方块消除益智：把方块拖进 8×8 棋盘，凑满行或列就消掉", "en": "A block puzzle: drag pieces onto an 8x8 board, and full rows or columns clear" }, "principle": { "zh": "碎片时间需要输得起的“再来一局”；Block Blast 留下俄罗斯方块的消行，不下落不计时，输了离下一局只隔一条广告。", "en": "In a spare minute people want one more go that costs nothing. Block Blast kept Tetris's line clears without falling pieces or a clock; only an ad stands between a loss and the next round." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "几秒就懂：把给出的方块拖进 8×8 棋盘，凑满一行或一列就消掉；不计时，离线也能玩。", "一次消掉几行会炸出一片颜色和连击；最后一块放不下的那一刻，差一点就让人想再来。", "规则是老的，功夫在调校：公司说 2025 年做了一万多次 A/B 测试。", "买量规模巨大：苹果说它是 2025 年下载最多的免费 iPhone 游戏，公司称日活 7000 万。" ], "en": [ "Learnt in seconds: drag the pieces you are given onto an 8x8 board, and a full row or column clears. No timer, and it plays offline.", "Clearing several lines at once bursts with color and combos; when the last piece won't fit, the near miss begs another try.", "The rules are old; the tuning is the edge. Hungry Studio says it ran more than 10,000 A/B tests in 2025.", "And it buys reach on a vast scale: Apple says it was 2025's most downloaded free iPhone game, and the company claims 70 million daily players." ] }, "drivers": [ "easy", "capability", "acquisition" ], "model": [ "ads" ], "model_note": { "zh": "免费，钱来自广告，每输一局放一条，内购几乎为零；2026 年 9 月起 Apple Arcade 另有无广告版 Block Blast!+。", "en": "Free and paid for by advertisers: an ad plays after every lost round, and purchases bring in next to nothing. An ad free edition, Block Blast!+, joined Apple Arcade in September 2026." }, "lesson": { "zh": "它的测试规模和买量预算，小团队比不了。能学的是骨架：几秒学会的规则，响亮痛快的消除，整屏广告只放在输了之后，绝不打断正在玩的一局。", "en": "No small team can match its testing or its ad budget. What you can copy is the shape: rules learnt in seconds, a loud and satisfying clear, and full screen ads only after a loss, never mid round." }, "sources": [ { "title": "Block Blast reaches 70m daily active users and 300m monthly active users worldwide (PocketGamer.biz)", "url": "https://www.pocketgamer.biz/block-blast-reaches-70m-daily-active-users-and-300m-monthly-active-users-worldwide/", "date": "2026-01-08" }, { "title": "Tencent Invests in Mini Game Played by 300 Million People (36Kr)", "url": "https://eu.36kr.com/en/p/3706617203732616", "date": "2026-03-03" }, { "title": "Block Blast! goes ad-free on Apple Arcade (TechCrunch)", "url": "https://techcrunch.com/2026/08/11/2025s-most-downloaded-game-block-blast-is-going-ad-free-on-apple-arcade/", "date": "2026-08-11" }, { "title": "Apple Arcade levels up with Block Blast!+ and Art of Fauna: Cozy Puzzles+ (Apple Newsroom)", "url": "https://www.apple.com/newsroom/2026/08/apple-arcade-levels-up-with-block-blast-plus-and-art-of-fauna-cozy-puzzles-plus/", "date": "2026-08-11" }, { "title": "Hungry Studio's hit puzzler Block Blast is heading to Apple Arcade (Mobilegamer.biz)", "url": "https://mobilegamer.biz/hungry-studios-hit-puzzler-block-blast-is-heading-to-apple-arcade/", "date": "2026-08-12" } ] } }, { "slug": "meowdoku", "name": { "zh": "Meowdoku!", "en": "Meowdoku!" }, "developer": "Oakever Games", "kind": "games", "ids": { "as": [ "6761760135" ], "gp": [ "com.oakever.meowdoku" ] }, "url": "https://horizontal.one/apps/meowdoku/", "analysis": { "date": "2026-10-29", "what": { "zh": "猫咪版逻辑谜题：每个色块、每行、每列各放一只猫，不能相邻", "en": "A cat logic puzzle: one cat per colored region, row and column, none touching" }, "principle": { "zh": "推理的快感在于确定：每只猫都是推出来的；Meowdoku 把领英每天一题的 Queens 换成猫，一关接一关，猜错扣心。", "en": "Logic pays out in certainty: each cat is proven, not guessed. Meowdoku took LinkedIn's one a day Queens puzzle, swapped queens for cats, served it level after level and charges a heart per wrong guess." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "规则一句话：每个色块、每行、每列各一只猫，斜着也不能挨着；猫咪让抽象的逻辑格子显得亲切。", "每关只有三颗心，乱猜很快扣光，所以每次解开都靠推理，不靠运气。", "每日一题和全球最快用时排行榜，给了每天回来的理由；离线也能玩。", "它的量是买来的：开发商持续投放大量视频广告，让一个小众的逻辑谜题找到了大众玩家。" ], "en": [ "One line of rules: one cat per colored region, row and column, and no two cats touching, not even diagonally. The cats make an abstract grid look friendly.", "Three hearts per level make guessing expensive, so every solve feels earned rather than lucky.", "Daily puzzles and global leaderboards for the fastest time give a reason to return each day, and it plays offline.", "Its reach is bought: the studio runs a large stream of video ads, so a niche logic puzzle found a mass audience." ] }, "drivers": [ "acquisition", "easy", "habit" ], "model": [ "ads", "subscription" ], "model_note": { "zh": "免费，靠关卡之间的广告赚钱，两条广告的最短间隔在玩家的第一周里逐步缩短；iOS 上另卖 Premium 订阅。", "en": "Free and paid for by ads between levels, with the minimum gap between ads shrinking over a player's first week; on iOS a Premium subscription is also sold." }, "lesson": { "zh": "Queens 源自老谜题 Star Battle，谁都能做；功夫在出题器：唯一解、不用猜。小团队做得到，网页每日一题也合适；做不到的是买量。", "en": "Queens comes from the old Star Battle puzzle, so the idea is free; the work is a generator of grids with one solution and no guessing. A small team can build that, even for the web, but not the ad budget." }, "sources": [ { "title": "Meowdoku makes $200K a day, fully from ADS! (Gamigion)", "url": "https://www.gamigion.com/meowdoku-makes-200k-a-day-fully-from-ads/", "date": "2026-07-20" }, { "title": "Solving LinkedIn Queens with SMT (Hillel Wayne)", "url": "https://buttondown.com/hillelwayne/archive/solving-linkedin-queens-with-smt", "date": "2025-06-12" } ] } }, { "slug": "bus-fever-party", "name": { "zh": "Bus Fever Party!", "en": "Bus Fever Party!" }, "developer": "Lumi Games", "kind": "games", "ids": { "as": [ "6746743297" ], "gp": [ "gridplus.busjam.carpuzzle" ] }, "url": "https://horizontal.one/apps/bus-fever-party/", "analysis": { "date": "2026-10-29", "what": { "zh": "公交堵车谜题：挪车疏通停车场，让乘客坐上同色大巴", "en": "A bus jam puzzle: unblock a gridlocked lot and load passengers by color" }, "principle": { "zh": "坐在堵车里抓狂，亲手疏通却解压；Bus Fever Party 把它做成几分钟一关：点对一辆车，它就开出去接同色乘客。", "en": "Sitting in a jam is maddening; clearing one from above is soothing. Bus Fever Party turns that into short levels: tap the right bus and it pulls out to collect riders of its color." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "两种老玩法合在一起：先按顺序挪车，疏通堵死的停车场，再让排队的乘客坐上同色大巴。", "前面的关卡轻松解压，后面越缠越紧；玩家说到了中后段，不用道具或不看广告就很难过关。", "公交、堵车、按颜色上车，一眼就懂；一关几分钟，离线也能玩。", "同类游戏很多；它评分数不多，却排到全球免费游戏榜第 4，看起来是买量推上去的，不是口碑。" ], "en": [ "Two old toys in one: move vehicles in the right order to unblock a jammed lot, then match waiting passengers to the bus of their color.", "Early levels are easy and calm, later ones tangle tight; players say that past the early stages a booster or an ad is often the only way through.", "Buses, a jam and colored riders read at a glance; a level takes minutes, and it plays offline.", "Many games do the same thing; reaching fourth on the world free chart with few ratings so far looks like paid installs, not word of mouth." ] }, "drivers": [ "acquisition", "easy" ], "model": [ "ads", "iap" ], "model_note": { "zh": "免费，靠广告赚钱，卡关时可以看广告过关；内购卖金币、道具礼包和免广告通行证。", "en": "Free with ads, including ads that buy a way past a hard level; purchases sell coins, booster packs and an ad free pass." }, "lesson": { "zh": "这套玩法已经是公共的，小团队在浏览器里也做得出来。难的是难度曲线：前面放松、后面收紧又不显得刁难；还有让人看见它的买量钱。", "en": "The mechanic is common property now, and a small team can build it, in a browser too. The hard parts are a curve that is calm early and tight later without feeling unfair, and the ad money to be seen." }, "sources": [ { "title": "Bus Fever! Car Jam Escape, Lumi Games (Game Solver)", "url": "https://game-solver.com/bus-fever-car-jam-escape/" } ] } }, { "slug": "magic-sort", "name": { "zh": "Magic Sort!", "en": "Magic Sort!" }, "developer": "Grand Games A.Ş.", "kind": "games", "ids": { "as": [ "6499209744" ], "gp": [ "com.grandgames.magicsort" ] }, "url": "https://horizontal.one/apps/magic-sort/", "analysis": { "date": "2026-10-29", "what": { "zh": "Grand Games 的倒水排序：把颜色倒成一瓶一色", "en": "Grand Games' water sort puzzle: pour until every bottle holds one color" }, "principle": { "zh": "把乱色理成一瓶一色，是收拾屋子式的老快感；Magic Sort 把倒水小游戏做成精致的闯关，卡住时卖你多一个瓶子。", "en": "Sorting a mess until each bottle holds one color is the old pleasure of tidying. Magic Sort made the water sort toy a polished level game that sells an extra bottle when you are stuck." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "规则一句话：同色、有空位才能倒，直到每个瓶子只剩一种颜色；回合制，不计时。", "以前的倒水游戏大多粗糙、靠广告；它补上 Royal Match 式的打磨，还有活动、排行榜和魔法主题。", "走进死局时，花金币就能多一个空瓶：明明只差一步，付钱像是把题做完，不像作弊。", "团队擅长效果广告买量；2026 年 4 月，它和自家的 Block Out 包揽美国 iPhone 下载榜前两名。" ], "en": [ "Pour only onto a matching color with room to spare, until each bottle holds one color; it is turn based, with no timer.", "Earlier water sort games were mostly thin and ad funded; Magic Sort added Royal Match style polish, events, leaderboards and a magic theme.", "At a dead end it offers one more empty bottle for coins: the solution is visibly one step away, so paying feels like finishing, not cheating.", "Its makers are seasoned at performance marketing; in April 2026 it and the studio's Block Out held the top two US iPhone download places." ] }, "drivers": [ "capability", "liveops", "acquisition" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费；大部分收入来自失败时花金币买空瓶或续关，另有插屏广告和激励广告。", "en": "Free to play; most of the money comes from coins spent on an extra bottle or a continue after a failed level, with interstitial and rewarded ads on top." }, "lesson": { "zh": "不必有新玩法：把验证过的小玩法做完整，在卡住那一刻给一个恰当的付费点，就能赢过粗糙的同类。这些小团队学得来，推它上榜首的买量是另一回事。", "en": "No new mechanic needed: a proven toy, finished properly, with one well placed offer at the stuck moment, beats thinner copies. A small team can copy that; the ad spending that put it on top is another matter." }, "sources": [ { "title": "Grand Games and Leveling Up Mobile Casual Puzzle (Naavik)", "url": "https://naavik.co/digest/why-peak-games-investors-backed-grand-games/", "date": "2025-01-19" }, { "title": "The Monetization Engine Behind Magic Sort's Rise (Felix Braberg)", "url": "https://felixbraberg.substack.com/p/the-monetization-engine-behind-magic", "date": "2025-05-30" }, { "title": "Grand Games tops U.S. iOS charts with #1 and #2 games (Mobidictum)", "url": "https://mobidictum.com/grand-games-tops-u-s-ios-charts-with-1-and-2-games/", "date": "2026-04-16" }, { "title": "One genre, three strategies: How Magic Sort, Knit Out, and Pixel Flow are redefining sort puzzle monetisation (PocketGamer.biz)", "url": "https://www.pocketgamer.biz/one-genre-three-strategies-how-magic-sort-knit-out-and-pixel-flow-are-redefining-sort-puzzle-monetisation/", "date": "2026-05-14" } ] } }, { "slug": "rotate-rings", "name": { "zh": "Rotate Rings", "en": "Rotate Rings" }, "developer": "Nebula Studio", "kind": "games", "ids": { "as": [ "6793924927" ], "gp": [ "com.nebula.rotaterings" ] }, "url": "https://horizontal.one/apps/rotate-rings/", "analysis": { "date": "2026-10-29", "what": { "zh": "3D 解环谜题：旋转套在一起的圆环，对齐缺口把它们解开", "en": "A 3D puzzle: rotate interlocked rings until their gaps align and they come apart" }, "principle": { "zh": "解环玩具的乐趣在缺口对齐、环一下脱开那一刻；Rotate Rings 把它做成手机上的 3D 关卡，配上清脆的解锁反馈。", "en": "Metal puzzle rings have long rewarded fiddling: turn until the gaps line up and the piece slips free. Rotate Rings rebuilt that moment in 3D on a phone, with a crisp click at every release." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "只有一个手势，拖动旋转，却要真的空间想象：几层环互相套着，得想清楚转哪个才能放开哪个。", "物理效果顺滑，解开时反馈清脆，像在手里摆弄一个实物解谜玩具；没有计时。", "C 形锁、D 形环、三角框等新结构不断出现，让同一个手势一直有新问题可解。", "据 AppMagic 估算，9 月下旬一次更新前后，日安装一周内从约 100 涨到 60 万以上；这么陡，像是开了买量，不像口碑。" ], "en": [ "One gesture, drag to rotate, but real spatial thinking: rings lock through each other in layers, and you must see which turn frees which.", "Smooth physics and a crisp release give the tactile pleasure of a physical puzzle, and there is no clock.", "New structures, C locks, D rings and triangle frames, keep posing fresh problems for the same simple gesture.", "AppMagic estimates daily installs went from about 100 to over 600,000 in a week around a late September update; a rise that steep looks like ad spending, not word of mouth." ] }, "drivers": [ "acquisition", "easy" ], "model": [ "ads", "iap" ], "model_note": { "zh": "免费，主要靠广告，玩家说每过一关就有一条；另有应用内购买。", "en": "Free and mainly paid for by ads, which players say come after every level; there are in app purchases as well." }, "lesson": { "zh": "一个手势、手工关卡、清脆的解锁，小团队够得着，它还有 Yandex Games 网页版。开发商 2024 年成立，已发十多款游戏：多下小注，小团队也做得到。", "en": "One gesture, handmade levels and a crisp click are within a small team's reach, and it even runs on the web via Yandex Games. Its maker, founded in 2024, has shipped over ten games: many small bets, which small teams can make too." }, "sources": [ { "title": "Nebula Studio's Rotate Rings surpasses 10m mobile installs (PocketGamer.biz)", "url": "https://www.pocketgamer.biz/nebula-studios-rotate-rings-surpasses-10m-mobile-installs/", "date": "2026-10-21" } ] } }, { "slug": "block-out", "name": { "zh": "Block Out!", "en": "Block Out!" }, "developer": "Grand Games A.Ş.", "kind": "games", "ids": { "as": [ "6752672568" ], "gp": [ "com.grandgames.catblockjam" ] }, "url": "https://horizontal.one/apps/block-out/", "analysis": { "date": "2026-10-29", "what": { "zh": "Grand Games 的限时推块：把彩色方块推出同色的门", "en": "Grand Games' timed block puzzle: slide each colored block out through its matching door" }, "principle": { "zh": "赶在倒计时前清空棋盘，比慢慢解题赢得更痛快；Block Out 沿用限时推块出门，再用电梯和生成器让棋盘一直在变。", "en": "Beating a clock with one clean plan is a sharper win than a calm solve. Block Out takes the timed slide to the door puzzle and keeps the board moving, with elevators and block generators." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "目标一眼就懂：把每个彩色方块推出同色的门；难在“堵”，方块会互相挡路。", "这套玩法因 Rollic 的 Color Block Jam 走红；Block Out 加上电梯和方块生成器，关卡不只是同一个模板。", "倒计时加体力，让人常常差一点就过，金币和礼包正好卖在这一刻。", "同公司的 Magic Sort 已经跑通了路子；2026 年 4 月两款包揽美国 iPhone 下载榜前两名，也都在畅销榜上。" ], "en": [ "The goal reads at a glance: slide each colored block out through the door of its color. The difficulty is the traffic, as blocks get in each other's way.", "Rollic's Color Block Jam made this format a hit; Block Out adds elevators and block generators, so levels feel less like one template.", "A countdown and lives make near misses common, and coin packs and bundles are on sale at exactly that moment.", "Its sister game Magic Sort had proven the approach; in April 2026 the two held the top two US iPhone download places, both also among the top grossing." ] }, "drivers": [ "acquisition", "capability", "liveops" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费，钱主要来自内购：金币、礼包和 Block Pass；App Store 标明含广告，Google Play 页面却主打无广告。", "en": "Free to play; the money comes mainly from purchases of coins, bundles and a Block Pass. The App Store lists ads too, while the Google Play page advertises an ad free experience." }, "lesson": { "zh": "Grand Games 用一个个小组快速做原型、快速上线；小工作室也能这样，每周在成熟玩法上试一个新变化。它的买量和持续运营，小团队拼不过。", "en": "Grand Games works in small cells that prototype and launch fast; a small studio can work the same way, trying one twist on a proven mechanic each week. Its paid growth and live operations are out of reach." }, "sources": [ { "title": "Grand Games tops U.S. iOS charts with #1 and #2 games (Mobidictum)", "url": "https://mobidictum.com/grand-games-tops-u-s-ios-charts-with-1-and-2-games/", "date": "2026-04-16" }, { "title": "Color Block Jam Crosses $25M, Aims to Join the Successful Hybrid Casual Club (Appfigures)", "url": "https://appfigures.com/resources/insights/20250321", "date": "2025-03-21" }, { "title": "Color Block Jam (App Store)", "url": "https://apps.apple.com/us/app/color-block-jam/id6504332779" } ] } }, { "slug": "amaze-go", "name": { "zh": "Amaze GO!", "en": "Amaze GO!" }, "developer": "Oakever Games", "kind": "games", "ids": { "as": [ "6758326278" ], "gp": [ "com.oakever.arrows" ] }, "url": "https://horizontal.one/apps/amaze-go/", "analysis": { "date": "2026-10-29", "what": { "zh": "箭头谜题：按对的顺序点箭头，让它们一支支飞出棋盘", "en": "An arrow puzzle: tap arrows in the right order so each flies off the board" }, "principle": { "zh": "吵闹的一天之后，人想安静地理顺一小团乱麻；Amaze GO 把箭头谜题做得极简：点对一支箭，它就嗖地飞出棋盘。", "en": "After a loud day people want a small tangle they can quietly undo. Amaze GO strips the arrow puzzle to a clean grid where each right tap sends an arrow whooshing off." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "规则只有一条：箭头前方畅通才能飞走，所以整局游戏就是想先后顺序。", "点错扣一颗心，逼你多想一步；但关卡很短，画面刻意做得很安静。", "它赶上了 2026 年的箭头谜题热潮：6 月改名前叫 Arrows GO!，据 AppMagic 当月下载 2320 万次。", "这些量是买来的：一份行业分析估计，2026 年 4 月它和主要对手仅在美国就花了 900 多万美元买量。" ], "en": [ "One rule: an arrow can leave only if its path to the edge is clear, so the whole game is choosing the order.", "A wrong tap costs a heart, which keeps you thinking, yet levels are short and the screen is kept deliberately quiet.", "It rode the 2026 wave of arrow puzzles: called Arrows GO! until June, it drew 23.2 million downloads that month by AppMagic's estimate.", "That reach was bought: one industry analysis put what it and its main rival spent on US ads in April 2026 alone above $9 million." ] }, "drivers": [ "acquisition", "easy" ], "model": [ "ads" ], "model_note": { "zh": "免费，靠广告赚钱：玩家说打开 App 有一条，每过一关又有一条；App Store 上没有列出内购。", "en": "Free and paid for by ads: players report one when the app opens and another after every level, and the App Store lists no purchases." }, "lesson": { "zh": "箭头谜题最好做，浏览器里也行，值钱的是保证有解的关卡生成器。但做得好不够：2026 年 4 月，两款买量大户拿走了排序类谜题四分之一的下载。", "en": "Arrow puzzles are easy to build, in a browser too; the valuable part is a level generator that guarantees a solvable order. But good is not enough: in April 2026 two big ad spenders took a quarter of sort puzzle downloads." }, "sources": [ { "title": "Movers and Shakers in Mobile Gaming: April 2026 (Gamigion)", "url": "https://www.gamigion.com/movers-and-shakers-in-mobile-gaming-april-2026/", "date": "2026-05-14" }, { "title": "Arrows Conquer the Casual Market: Analysts Name June's Most Popular Mobile Games (iXBT.games)", "url": "https://ixbt.games/en/news/2026/07/12/strely-zaxvatyvaiut-rynok-analitiki-nazvali-samye-populiarnye-mobilnye-igry-iiunia.html", "date": "2026-07-12" } ] } }, { "slug": "vita-mahjong", "name": { "zh": "Vita Mahjong", "en": "Vita Mahjong" }, "developer": "Vita Studio", "kind": "games", "ids": { "as": [ "6468921495" ], "gp": [ "com.vitastudio.mahjong" ] }, "url": "https://horizontal.one/apps/vita-mahjong/", "analysis": { "date": "2026-10-29", "what": { "zh": "面向老年玩家的麻将消除：两张相同的牌配对消掉", "en": "Mahjong tile matching for older players: pair identical free tiles to clear the board" }, "principle": { "zh": "上了年纪的人爱用慢节奏的老游戏放松，但要不费眼；Vita Mahjong 为他们重做麻将消除：大牌面、不计时、免费提示。", "en": "Many older people unwind with a slow, familiar puzzle, as long as it is easy on the eyes. Vita Mahjong rebuilt tile matching solitaire for them: big tiles, no timer, free hints and undo." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "大牌面、大字、界面干净，平板也完整支持，眼神不好的人也看得清。", "不计时、没有分数压力，提示、撤销、洗牌都免费：不容易卡住，也没有东西催你。", "每日挑战和“活跃大脑”关卡把它说成动脑锻炼，给了每天玩一会儿的理由。", "它属于一整个面向老年人的 Vita 游戏系列，广告素材花样多、在多国投放；现在还借来《功夫熊猫》做限时联动。" ], "en": [ "Large tiles and text, a clean screen and full tablet support make it readable for players whose eyesight is not what it was.", "No timer, no score pressure, and free hints, undo and shuffle: it is hard to get stuck and nothing rushes you.", "Daily challenges and Active Mind levels pitch it as exercise for the brain, a reason to play a little every day.", "It is one of a line of Vita games for seniors, advertised with varied creatives in several countries, and now borrows Kung Fu Panda for a limited collaboration." ] }, "drivers": [ "easy", "habit", "acquisition" ], "model": [ "ads", "iap", "subscription" ], "model_note": { "zh": "免费，靠广告赚钱，玩家说每局结束都有一条；另卖一次性去广告，以及按周、按月、按年的订阅。", "en": "Free and paid for by ads, which players say come after every game; it also sells a one off ad removal and weekly, monthly and yearly subscriptions." }, "lesson": { "zh": "选一个别人忽略的人群，用具体细节照顾他们：牌更大、不计时、撤销免费、不催促。这在网页上小团队就能做到；做不到的是把它推进前十的买量投入。", "en": "Pick an overlooked audience and serve it in concrete details: bigger tiles, no clock, free undo, nothing that rushes. A small team can do that on the web; it cannot buy the ad reach that puts a game like this in the top ten." }, "sources": [ { "title": "How Vita Mahjong Stayed #1 in the U.S. App Store, and What It Means for App Growth in 2025 (FoxData)", "url": "https://foxdata.com/en/blogs/how-vita-mahjong-stayed-1-in-the-us-app-store-and-what-it-means-for-app-growth-in-2025/", "date": "2025-09-25" } ] } }, { "slug": "douyin", "name": { "zh": "抖音", "en": "Douyin" }, "developer": "Beijing Douyin Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "1142110895" ] }, "url": "https://horizontal.one/apps/douyin/", "analysis": { "date": "2026-10-29", "what": { "zh": "字节跳动的短视频和直播 App，TikTok 的中国版", "en": "ByteDance's short video and live streaming app, TikTok's Chinese sibling" }, "principle": { "zh": "人总想在零碎时间里被逗乐、被吸引；抖音把“选什么看”这一步交给算法，打开就是你最可能看下去的那条视频。", "en": "People always want something to catch them in a spare moment. Douyin hands the choosing to an algorithm: open it and the first video is the one you are most likely to keep watching." }, "needs": [ "fun", "expression", "money" ], "why": { "zh": [ "不用搜索、不用关注谁，上下一划就是下一条，每一次停留和划走都在教推荐系统。", "拍摄和特效门槛低，人人都能发，所以内容永远刷不完。", "看视频、看直播、买东西、团购在同一个 App 里做完，从“看到”到“买到”只隔一次点击。", "短剧、长辈模式、本地生活，把更多人群和更多时间段都装进来。" ], "en": [ "No searching and no one to follow: swipe for the next video, and every pause or skip teaches the recommender.", "Shooting and effects are easy, so anyone can post and the supply never runs out.", "Watching, live streams, shopping and local deals all happen in one app; seeing a thing and buying it are one tap apart.", "Short dramas, a mode for older users and local services bring in more kinds of people and more hours of the day." ] }, "drivers": [ "feed", "supply", "ecosystem" ], "model": [ "ads", "commerce", "iap" ], "model_note": { "zh": "广告和直播带货是收入大头；能排进 App Store 畅销榜第一，是因为用户在 App 里充值给主播送礼，以及短剧和音乐会员。", "en": "Ads and live commerce bring most of the money; it tops the App Store grossing chart because users buy coins in the app to tip streamers, plus short drama and music memberships." }, "lesson": { "zh": "小团队造不出推荐系统，但能学它的出发点：别让用户做选择。打开就直接给他最可能喜欢的东西，第一屏就交付价值。", "en": "A small team cannot build the recommender, but it can copy the starting point: don't make people choose. Open straight onto the thing they will most likely enjoy, and deliver on the first screen." }, "sources": [] } }, { "slug": "wechat", "name": { "zh": "微信", "en": "WeChat" }, "developer": "WeChat", "kind": "apps", "ids": { "as": [ "414478124" ] }, "url": "https://horizontal.one/apps/wechat/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯的聊天 App，也是支付、小程序和视频号的入口", "en": "Tencent's messaging app, and the way into payments, mini programs and Channels" }, "principle": { "zh": "人总要和家人、朋友、同事保持联系；微信让几乎所有人都在同一份通讯录里，再把付钱、办事、看内容都接在这些关系上。", "en": "People have always needed to keep in touch with family, friends and colleagues. WeChat put nearly everyone in one contact list, then built paying, errands and reading on top of those ties." }, "needs": [ "connect", "getdone", "fun" ], "why": { "zh": [ "家人、同事、客户、孩子的老师都在微信上，换一个聊天工具就等于离开所有人，所以谁也没法一个人换走。", "按住说话的语音消息和群聊，让不爱打字的长辈也用得来；关怀模式把字和按钮都放大。", "付钱、缴费、点餐、看文章、刷视频都在一个 App 里；商家和机构做个小程序就能找到用户，不用让人另装 App。", "聊天记录、群、朋友圈和工作关系都攒在这里，用得越久越搬不走。" ], "en": [ "Family, colleagues, clients and the children's teachers are all on WeChat; switching means leaving everyone, so nobody can switch alone.", "Hold to talk voice messages and group chats suit parents who don't like typing, and a care mode makes text and buttons bigger.", "Paying, bills, food orders, articles and short videos are all in one app; a shop or an office reaches people with a mini program, and nobody installs another app.", "Chat history, groups, Moments and work contacts pile up here, and the longer you use it the harder it is to move." ] }, "drivers": [ "network", "lockin", "ecosystem" ], "model": [ "ads", "commerce", "iap" ], "model_note": { "zh": "钱主要来自广告和支付手续费；让它进畅销榜的是 iPhone 上走苹果支付的部分：视频号直播打赏用的微信豆、公众号付费文章和小游戏内购。", "en": "Most of the money is ads and payment fees. What puts it on the grossing chart is what goes through Apple on iPhone: WeBeans for tipping in Channels live streams, paid articles and purchases in mini games." }, "lesson": { "zh": "所有人的通讯录学不来，能学的是借它的路：预约、点单、报名这类小事，做成微信小程序，比求人下载一个新 App 容易得多。", "en": "Nobody can copy everyone's contact list, but a small team can use it: build bookings, orders or sign ups as a WeChat mini program, which is far easier than asking people to install a new app." }, "sources": [ { "title": "微信大更新！新增打赏道具「微信豆」，公众号关注页改版，还有这 10 个新功能（爱范儿）", "url": "https://www.ifanr.com/app/1388480", "date": "2020-12-24" }, { "title": "微信小程序官宣将在 iOS 端支持接入虚拟支付，苹果抽成 15%（IT之家）", "url": "https://www.ithome.com/0/897/349.htm", "date": "2025-11-14" }, { "title": "这次，微信下血本了（虎嗅）", "url": "https://www.huxiu.com/article/4848132.html", "date": "2026-04-06" }, { "title": "腾讯公布二零二六年第二季业绩（腾讯）", "url": "https://www.tencent.com/wp-content/uploads/2026/08/%E8%85%BE%E8%AE%AF%E5%85%AC%E5%B8%83%E4%BA%8C%E9%9B%B6%E4%BA%8C%E5%85%AD%E5%B9%B4%E7%AC%AC%E4%BA%8C%E5%AD%A3%E4%B8%9A%E7%BB%A9.pdf", "date": "2026-08-12" } ] } }, { "slug": "qq-music", "name": { "zh": "QQ音乐", "en": "QQ Music" }, "developer": "Tencent Technology (Shenzhen) Company Limited", "kind": "apps", "ids": { "as": [ "414603431" ] }, "url": "https://horizontal.one/apps/qq-music/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯音乐旗下的听歌 App，也有有声书和播客", "en": "Tencent Music's streaming app for songs, with audiobooks and podcasts" }, "principle": { "zh": "人想听哪首歌，最好马上听到；QQ 音乐让“听我想听”很少落空：曲库大、音质好、新歌天天首发，用 QQ 或微信一登就听。", "en": "People want the song in their head, right now. QQ Music lives up to its slogan, “listen to what I want”: a deep library, good sound, new songs daily, and a QQ or WeChat login." }, "needs": [ "fun", "company" ], "why": { "zh": [ "它和网易云音乐的曲库大多已互相授权，差别在少数头部歌手，比如周杰伦的数字专辑《太阳之子》就在 QQ 音乐卖。", "歌单和听歌记录跟着账号走，多年攒下的“我喜欢”让人不想换地方。", "听歌识曲、哼唱识别、外语歌词翻译、无损音质，从找到一首歌到听懂、听好它，每一步都有工具。", "有声书、播客、儿童故事、助眠节目也在里面，不听歌的时候也有理由打开。" ], "en": [ "Its catalog and NetEase's are now mostly licensed to each other, so the difference lies in a few top artists: Jay Chou's new digital album, for one, is sold on QQ Music.", "Playlists and history follow the account, and years of liked songs make moving unappealing.", "Song recognition, humming search, translated foreign lyrics and lossless audio: a tool for every step from finding a song to understanding it and hearing it well.", "Audiobooks, podcasts, children's stories and sleep programmes are there too, so people open it even when they don't want music." ] }, "drivers": [ "supply", "ecosystem", "lockin" ], "model": [ "subscription", "iap" ], "model_note": { "zh": "钱主要来自会员：付费音乐包、豪华绿钻和超级会员按月订阅，解锁 VIP 歌曲和无损音质；另有听书会员和数字专辑，在 iPhone 上都走苹果支付。", "en": "Mostly memberships: music packs, Deluxe Green Diamond and Super VIP, billed monthly, unlock VIP songs and lossless sound; audiobook passes and digital albums are sold too, all through Apple on iPhone." }, "lesson": { "zh": "曲库靠钱和版权谈判，学不来。能学的是让最热心的人出的力被看见：买周杰伦数字专辑的歌迷能解锁专属装扮和靓号。小团队也可以给付费支持者一个别人看得见的标记。", "en": "The catalog takes money and licensing deals, and cannot be copied. What can be is making the keenest fans' support visible: buying Jay Chou's digital album unlocks exclusive profile decorations and special account numbers. A small team can give paying supporters a mark others can see." }, "sources": [ { "title": "腾讯音乐vs网易云音乐，3.6倍差距的秘密（人人都是产品经理）", "url": "https://www.woshipm.com/share/6226994.html", "date": "2025-06-07" }, { "title": "周杰伦数字专辑《太阳之子》QQ音乐销售额突破1亿元（界面新闻）", "url": "https://www.jiemian.com/article/14210549.html", "date": "2026-04-04" } ] } }, { "slug": "tencent-video", "name": { "zh": "腾讯视频", "en": "Tencent Video" }, "developer": "Tencent Technology (Shenzhen) Company Limited", "kind": "apps", "ids": { "as": [ "458318329" ] }, "url": "https://horizontal.one/apps/tencent-video/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯的长视频 App：剧集、综艺、电影、国漫和体育", "en": "Tencent's streaming app for series, shows, films, Chinese animation and sports" }, "principle": { "zh": "人爱追剧追番，可一家人想看的各不相同；腾讯视频把剧、综艺、电影、国漫、少儿都备齐，不少还是独播，一个会员管住全家的口味。", "en": "People want stories, and a family never wants the same ones. Tencent Video stocks series, variety shows, films, Chinese animation and kids' shows, much of it exclusive, so one membership covers everyone." }, "needs": [ "fun" ], "why": { "zh": [ "国漫多改编自热门网络小说，每周固定一天更新，追更的人不会因为一部剧看完就退订。", "用微信、QQ 一键登录，看到好剧直接分享到群里，腾讯的社交关系替它拉来观众。", "NBA 等体育赛事另有体育会员，球迷也留在同一个 App 里。" ], "en": [ "Much of its animation is adapted from popular web novels and updates on a fixed day each week, so fans don't cancel when a drama ends.", "Log in with WeChat or QQ and share a show straight to a group chat; Tencent's social apps bring the viewers.", "Sport such as the NBA has its own membership in the same app, so fans stay put." ] }, "drivers": [ "supply", "ecosystem", "brand" ], "model": [ "subscription", "ads" ], "model_note": { "zh": "不开会员也能看一部分，但要看广告；畅销榜上的钱主要来自 iPhone 上订的腾讯视频 VIP、超级影视 VIP 和体育会员。", "en": "Some of it is free with ads; the grossing chart money is mostly Tencent Video VIP, Super VIP and sports memberships bought on iPhone." }, "lesson": { "zh": "买版权和拍剧的钱小团队没有。能学的是连载：按固定节奏更新，比一次放完更能让订阅一直续下去，周报、课程、模板包都可以这样排。", "en": "No small team has the money for rights and productions. What it can borrow is the instalment: release on a fixed schedule rather than all at once and subscribers keep renewing. A newsletter, a course or a template pack can work this way." }, "sources": [] } }, { "slug": "jianying", "name": { "zh": "剪映", "en": "Jianying" }, "developer": "深圳市脸萌科技有限公司", "kind": "apps", "ids": { "as": [ "1458072671" ] }, "url": "https://horizontal.one/apps/jianying/", "analysis": { "date": "2026-10-29", "what": { "zh": "抖音官方的手机视频剪辑 App，CapCut 的中国版", "en": "Douyin's official video editor, the Chinese sibling of CapCut" }, "principle": { "zh": "人一直想把自己的生活拍得好看、给别人看；剪映把要在电脑上学很久的剪辑，变成在手机上套个模板、换上自己的素材。", "en": "People have always wanted to show their lives at their best. Jianying turned editing, long a hard skill learnt on a computer, into picking a template on a phone and adding your own clips." }, "needs": [ "expression", "getdone" ], "why": { "zh": [ "在抖音刷到喜欢的视频，点“剪同款”就能用同一个模板，换上自己的照片和片段，几分钟就能出片。", "抖音的热门音乐一键就能用，剪完直接发到抖音，从拍到发都在字节这一套里。", "语音自动转字幕，过去要专业软件和半天时间，现在点一下；2026 年 9 月又推出 AI 助手“小映”，一句话就能出一版可改的初稿。", "基础剪辑免费，手机和电脑都能用，新手用模板，熟手用多轨道剪辑，同一个工具一直用下去。" ], "en": [ "See a video you like on Douyin, tap to use the same template, swap in your own photos and clips, and a video is done in minutes.", "Douyin's trending music is one tap away and the result posts straight to Douyin: from shooting to posting, it all stays inside ByteDance.", "Captions from speech, once a job for professional software and an afternoon, now take a tap; in September 2026 it added Xiaoying, an AI assistant that turns one sentence into an editable first draft.", "Basic editing is free on phone and computer; beginners use templates, experienced editors use the multitrack timeline, and nobody has to outgrow it." ] }, "drivers": [ "ecosystem", "easy", "supply" ], "model": [ "subscription", "iap" ], "model_note": { "zh": "基础剪辑免费；会员和 SVIP 解锁更多模板素材、特效、AI 功能和云空间，付费模板也能单买，在 iPhone 上都走苹果支付。", "en": "Basic editing is free. Memberships and SVIP unlock more templates, effects, AI features and cloud storage, and some templates are sold singly; on iPhone all of it is paid through Apple." }, "lesson": { "zh": "模板是最好的教程：用户不用先学会剪辑，只要把别人做好的改一改。小团队做工具，也可以让人从一个做好的例子改起，而不是从一张白纸开始。", "en": "A template is the best tutorial: people need not learn editing first, only change what someone else made. A small team building a tool can start users from a finished example to edit, not from a blank page." }, "sources": [ { "title": "剪映发布全新AI能力，推进多端智能提效，支持一站式创作（新华网）", "url": "https://www.news.cn/tech/20260921/6742f6c1f32f41d4918105bc686fe907/c.html", "date": "2026-09-21" }, { "title": "日常 79 → 16.8 元 / 月：剪映 SVIP 超级会员官方 2 折再发车，电脑端通用（IT之家）", "url": "https://www.ithome.com/0/908/477.htm", "date": "2025-12-27" } ] } }, { "slug": "alipay", "name": { "zh": "支付宝", "en": "Alipay" }, "developer": "Alipay (Hangzhou) Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "333206289" ] }, "url": "https://horizontal.one/apps/alipay/", "analysis": { "date": "2026-10-29", "what": { "zh": "蚂蚁集团的支付 App，也能缴费、办事、理财", "en": "Ant Group's payment app, also for bills, public services and savings" }, "principle": { "zh": "人付钱、办事，总想少跑一趟；支付宝先用担保交易让网上的陌生人敢付钱，再把扫码付款、缴费和办事都放进一个 App。", "en": "People always want to pay and get errands done with fewer trips. Alipay first used escrow so strangers online dared to pay each other, then put QR payments, bills and public services in one app." }, "needs": [ "getdone", "money", "safety" ], "why": { "zh": [ "起点是淘宝的担保交易：买家确认收货前，钱先放在支付宝，网上互不认识的两个人才敢买卖。", "商家贴一张码就能收款，顾客扫一下就付了；收钱的和付钱的越多，两边越离不开它。", "缴费、点单、政务办事都由商家和机构做成了支付宝里的服务，不用另装 App；2026 年 7 月起还能对 AI 助手“阿宝”说一句话来办。", "余额宝让零钱也能生息，花呗给了先用后付的额度；钱和信用都放在这里，换一个支付工具就带不走。" ], "en": [ "It began as escrow for Taobao: the buyer's money waited with Alipay until the goods arrived, so two strangers online could trade.", "A shop takes payment with a printed code and a customer pays with one scan; the more people pay and get paid this way, the more both sides depend on it.", "Bills, food orders and public services are built in by shops and agencies, with no other app to install; since July 2026 people can also ask its AI assistant, Abao, in a sentence.", "Yu'e Bao lets spare cash earn a little and Huabei offers a buy now, pay later line; with money and credit kept here, switching payment apps means leaving them behind." ] }, "drivers": [ "network", "lockin" ], "model": [ "commerce", "parent", "iap" ], "model_note": { "zh": "大钱来自商家的支付服务费，和银行、基金、保险公司付的技术服务费，都不经过苹果；进畅销榜的是 App 里的虚拟商品，比如支付豆、主题皮肤和数字藏品。", "en": "The real money is payment fees from merchants and service fees from banks, funds and insurers, none of it through Apple; the grossing rank comes from virtual goods in the app, such as in app coins, theme skins and digital collectibles." }, "lesson": { "zh": "支付牌照和金融业务小团队碰不了。能学的是它起家的那一步：找到一笔交易里双方都不放心的地方（谁先付钱、东西是不是真的），替他们兜住，信任本身就是产品。", "en": "Payment licences and finance are out of reach for a small team. The first step is not: find the point in a deal where neither side trusts the other, who pays first or whether the item is real, and carry that risk for them. Trust is the product." }, "sources": [ { "title": "支付宝（维基百科）", "url": "https://zh.wikipedia.org/zh-cn/%E6%94%AF%E4%BB%98%E5%AE%9D" }, { "title": "支付宝AI生活助理“阿宝”正式开启公测，上线72项办事技能（站长之家）", "url": "https://www.chinaz.com/ainews/29329.shtml", "date": "2026-07-02" }, { "title": "万亿蚂蚁的高光与隐忧（虎嗅）", "url": "https://www.huxiu.com/article/377980.html", "date": "2020-08-26" } ] } }, { "slug": "iqiyi", "name": { "zh": "爱奇艺", "en": "iQIYI" }, "developer": "iQiYi", "kind": "apps", "ids": { "as": [ "393765873" ] }, "url": "https://horizontal.one/apps/iqiyi/", "analysis": { "date": "2026-10-29", "what": { "zh": "爱奇艺的长视频 App：剧集、综艺、电影、动漫和竖屏短剧", "en": "A streaming app for Chinese series, variety shows, films, animation and short dramas" }, "principle": { "zh": "人追剧最熬不住等结局；爱奇艺把“早一点看到”分档来卖：会员抢先看，星钻会员还能不另花钱，提前看大结局和花絮。", "en": "Waiting for the ending is the hardest part of any series. iQIYI sells seeing it sooner, in tiers: members watch ahead, and Star Diamond members see finales and extras early at no extra cost." }, "needs": [ "fun" ], "why": { "zh": [ "会员能抢先看热播剧；星钻会员不用积分、不另付钱，就能提前看大结局和幕后花絮，别的会员要拿积分换或单独买。", "黄金、白金、星钻三档，差别主要在能不能在电视等更多屏幕上看、几台设备能同时看，一家人一起看就得往上升。", "自制剧和综艺是招牌，《小城良方》这样的独播剧，能把平时不看剧的人也拉来开一个月会员。", "竖屏短剧和小说也放进同一个 App，想抢回一些被免费短剧拿走的零碎时间。" ], "en": [ "Members watch hit series ahead of everyone else; Star Diamond members also see finales and behind the scenes extras early with no points or extra fee, which other members redeem points or pay for.", "Gold, Platinum and Star Diamond differ mainly in watching on the TV and other screens and in how many devices can play at once, so a family watching together moves up.", "Its own dramas and variety shows are the draw: an exclusive hit such as Xiao Zhan's new series can bring in people who rarely watch drama, for a month at least.", "Vertical short dramas and novels sit in the same app, to win back some of the spare minutes free short drama apps have taken." ] }, "drivers": [ "supply", "brand" ], "model": [ "subscription", "ads" ], "model_note": { "zh": "免费用户看广告；畅销榜上的钱主要来自 iPhone 上订的黄金、白金、星钻会员，另有体育会员和单独付费的影片。", "en": "Free viewers watch ads; the grossing chart money is mostly Gold, Platinum and Star Diamond memberships bought on iPhone, plus sports passes and films paid for one at a time." }, "lesson": { "zh": "能学的是分档：把“更早、更多屏幕、更多人一起看”分开定价，让愿意多付的人有地方多付。但别为同一样东西收两次钱，2021 年各平台取消的超前点播就是教训。", "en": "The tiering can be copied: price sooner, more screens and more viewers separately, so those willing to pay more can. But never charge twice for the same thing; the paid early episodes every platform dropped in 2021 are the warning." }, "sources": [ { "title": "三部热剧开启加更礼，星钻VIP会员免费直通《沉默的荣耀》大结局（扬子晚报）", "url": "https://www.yzwb.net/news/wy/202510/t20251020_278936.html", "date": "2025-10-20" }, { "title": "爱奇艺、优酷、腾讯视频相继宣布取消剧集超前点播（中国新闻网）", "url": "https://www.chinanews.com.cn/sh/2021/10-04/9579784.shtml", "date": "2021-10-04" }, { "title": "日活1.68亿，红果短剧想赚钱了（腾讯新闻，快马财媒）", "url": "https://news.qq.com/rain/a/20261022A08FGN00", "date": "2026-10-22" } ] } }, { "slug": "netease-cloud-music", "name": { "zh": "网易云音乐", "en": "NetEase Cloud Music" }, "developer": "杭州网易云音乐科技有限公司", "kind": "apps", "ids": { "as": [ "590338362" ] }, "url": "https://horizontal.one/apps/netease-cloud-music/", "analysis": { "date": "2026-10-29", "what": { "zh": "网易的音乐 App，以歌单、评论区和独立音乐人出名", "en": "NetEase's music app, known for playlists, comments and independent artists" }, "principle": { "zh": "人难过、想念的时候，想知道有人和自己一样；网易云音乐在每首歌下面放了评论区，深夜听歌的人能读到陌生人写下的同一种心情。", "en": "When people feel low or miss someone, they want to know others feel it too. NetEase Cloud Music put comments under every song, so a late night listener finds strangers who felt the same." }, "needs": [ "company", "fun", "expression" ], "why": { "zh": [ "评论区本身就是内容：真实的故事、段子、科普都有，有时候比歌还耐看。", "歌单由听众自己做，新歌经由口味相近的人推到你面前，再加上个性推荐，比翻排行榜更容易碰到喜欢的歌。", "小众歌手和独立音乐人也在这里发歌，喜欢冷门风格的人能找到同好。", "它和腾讯音乐的曲库大多已互相授权，听得到的歌差不多；留住年轻人的，是评论、歌单和社区。" ], "en": [ "The comments are content in their own right, true stories, jokes and bits of science, sometimes more absorbing than the song.", "Playlists are made by listeners, so new songs reach you through people with similar taste, and the recommendations do the rest: easier than working through a chart.", "Niche singers and independent artists release here too, so fans of less popular styles find each other.", "Its catalog and Tencent Music's are now mostly licensed to each other, so the songs are much the same; what keeps its young listeners is the comments, playlists and community." ] }, "drivers": [ "network", "feed" ], "model": [ "subscription", "ads" ], "model_note": { "zh": "畅销榜上的钱几乎都来自按月订阅的黑胶 VIP、黑胶 SVIP 和音乐包，解锁会员歌曲和更好的音质；免费用户看广告。", "en": "The grossing chart money is almost all monthly subscriptions, Black Vinyl VIP, its SVIP tier and music packs, which unlock member songs and better sound; free users see ads." }, "lesson": { "zh": "评论区给每首歌多加了一层内容，还是用户自己写的。小团队可以学：在你的内容旁边留一块地方让人讲自己的故事，好的留言自己就会把人留下。", "en": "The comments gave every song a second layer of content, written by users for free. A small team can copy this: leave room beside your content for people's own stories, and the good ones keep others coming back." }, "sources": [ { "title": "腾讯音乐vs网易云音乐，3.6倍差距的秘密（人人都是产品经理）", "url": "https://www.woshipm.com/share/6226994.html", "date": "2025-06-07" } ] } }, { "slug": "kugou-music", "name": { "zh": "酷狗音乐", "en": "Kugou Music" }, "developer": "Guangzhou KuGou Technology CO. , LTD", "kind": "apps", "ids": { "as": [ "472208016" ] }, "url": "https://horizontal.one/apps/kugou-music/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯音乐旗下的老牌听歌 App，也能 K 歌、看直播", "en": "Tencent Music's long running music player, with karaoke and live streams" }, "principle": { "zh": "人爱听大家都在唱的歌，也爱跟着唱；酷狗从电脑上的下载软件做起，一直把“歌多、好找、能唱”做给大众。", "en": "People love the songs everyone sings, and singing along. Kugou began as download software on the PC and still gives a mass audience what it wants: many songs, easy to find, easy to sing." }, "needs": [ "fun", "expression" ], "why": { "zh": [ "和 QQ 音乐同属腾讯音乐，能听的歌大体相同；不同的是听的人：酷狗的用户年纪偏大，界面和功能也照着他们做。", "蝰蛇音效、全景声、横屏播放器，让同一首歌听起来、看起来都不一样，这是它自家的招牌。", "手机 K 歌伴奏多，唱完还能和同城的人比一比，想被听见的人有了舞台。", "主播全天直播唱歌，观众点歌、送礼，听歌之外多了一种有人陪着的听法。" ], "en": [ "It shares Tencent Music, and most of the songs, with QQ Music; the difference is the listeners, who skew older, and an app shaped around them.", "Viper sound effects, surround sound and a landscape player make the same song sound and look different; these are its own signatures.", "Phone karaoke comes with a huge stock of backing tracks, and you can compete with singers in your city: a stage for people who want to be heard.", "Hosts sing live around the clock, taking requests and gifts: a way of listening with someone there." ] }, "drivers": [ "brand", "capability" ], "model": [ "subscription", "iap" ], "model_note": { "zh": "排在前面的内购几乎都是会员：音乐包、豪华 VIP、超级 VIP 和听书会员；另有星币、唱币、酷币这些虚拟币，用在直播打赏等地方。", "en": "Its top in app purchases are nearly all memberships, music packs, Deluxe VIP, Super VIP and audiobook passes; it also sells virtual coins, used for things like tipping live hosts." }, "lesson": { "zh": "不时髦的需求也撑得起大生意：酷狗把热歌、音效和 K 歌做给年纪更大的普通听众。小团队可以挑一群被新潮产品忽略的人，比如中老年人，把同一件事为他们重做一遍。", "en": "Unfashionable needs can carry a big business: Kugou serves older, everyday listeners with hit songs, big sound and karaoke. A small team can pick a group trendier products ignore, older people for instance, and redo the same job for them." }, "sources": [ { "title": "酷狗音乐（维基百科）", "url": "https://zh.wikipedia.org/zh-cn/%E9%85%B7%E7%8B%97%E9%9F%B3%E4%B9%90" }, { "title": "腾讯音乐vs网易云音乐，3.6倍差距的秘密（人人都是产品经理）", "url": "https://www.woshipm.com/share/6226994.html", "date": "2025-06-07" } ] } }, { "slug": "boss-zhipin", "name": { "zh": "BOSS直聘", "en": "BOSS Zhipin" }, "developer": "北京华品博睿网络技术有限公司", "kind": "apps", "ids": { "as": [ "887314963" ] }, "url": "https://horizontal.one/apps/boss-zhipin/", "analysis": { "date": "2026-10-29", "what": { "zh": "招聘求职 App：求职者直接和老板、用人经理聊", "en": "A hiring app where job seekers chat directly with the boss" }, "principle": { "zh": "找工作的人最想早点和能拍板的人说上话；BOSS 直聘把投简历、等回音，换成了直接和老板聊，有没有戏一来一回就知道。", "en": "Job seekers have always wanted to reach the person who decides. BOSS Zhipin replaced sending a CV and waiting with chatting to the boss directly: a few messages and you know where you stand." }, "needs": [ "money", "getdone" ], "why": { "zh": [ "求职者和老板、用人经理直接聊，不用先过 HR 筛简历，合不合适很快就有答案。", "招人的一方想看完整简历，必须先拿到求职者一对一的授权，隐私攥在自己手里，开口聊也更放心。", "白领、蓝领、学生和大大小小的公司都在一个 App 里：招人的越多，来找工作的人越多，反过来也一样。", "招聘方要认证，平台还有真人审核和实地拜访，碰上假招聘的风险小了。" ], "en": [ "Job seekers talk straight to the boss or hiring manager, with no HR screening first, and soon learn whether there is a fit.", "An employer needs the candidate's one to one permission to see the full CV, so people keep control of their details and talk more freely.", "Office workers, manual workers, students and companies of every size are in one app: more employers draw more seekers, and the other way round.", "Employers are verified, with human review and site visits, which lowers the risk of fake job posts." ] }, "drivers": [ "network", "capability" ], "model": [ "iap", "subscription" ], "model_note": { "zh": "求职者基本免费，钱主要来自招人的一方：在 iPhone 上买 30 天的职位发布、VIP 账号和直豆，走苹果支付；求职者也可以买找工作 VIP。", "en": "Job seekers mostly use it free; the money comes from employers, who buy 30 day job posts, VIP accounts and in app credits on iPhone through Apple. Job seekers can buy a VIP pass too." }, "lesson": { "zh": "很多行业的毛病是中间多了一层：把真正做决定的两个人直接连起来，本身就是产品。小团队可以从一个城市、一个行当做起，比如让业主直接找装修师傅。", "en": "Many trades suffer from a layer in the middle; connecting the two people who actually decide is a product in itself. A small team can start with one city and one trade, letting homeowners talk straight to builders, say." }, "sources": [] } }, { "slug": "honor-of-kings", "name": { "zh": "王者荣耀", "en": "Honor of Kings" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "989673964" ] }, "url": "https://horizontal.one/apps/honor-of-kings/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯的 5V5 MOBA 手游，一局十五到二十分钟", "en": "Tencent's five versus five MOBA for phones, with matches of 15 to 20 minutes" }, "principle": { "zh": "人一直想在公平的比赛里赢过别人；王者荣耀把 MOBA 装进手机，英雄不用养成，段位只看你和队友怎么打。", "en": "People have always wanted to win a fair contest. Honor of Kings put the MOBA on the phone with no heroes to level up, so rank depends on how you and your team play." }, "needs": [ "progress", "connect", "expression" ], "why": { "zh": [ "操作为触屏重做，一局十几分钟，午休、通勤就能打一把，很多没碰过电脑 MOBA 的人就这样玩上了。", "用微信或 QQ 登录，好友列表就是现成的队友；身边的人都在玩，上线十一年还排在免费榜第一。", "段位从青铜爬到王者，每个英雄还按战力评出区、市、省和国服称号，打得好不好就挂在名字旁边。", "战令、限定和联名皮肤一季接一季地出，攒了多年的皮肤和英雄让老玩家舍不得走。" ], "en": [ "Controls were rebuilt for touch and a match fits a lunch break or a commute, so many who had never played a MOBA on a PC took it up.", "Signing in with WeChat or QQ makes your friend list a ready team; with everyone around still playing, it tops the free chart eleven years on.", "Ranks climb from Bronze to King, and the best players of each hero earn district, city, province and national titles, shown next to their names.", "Passes, limited and collaboration skins arrive season after season, and years of collected skins and heroes keep veterans from leaving." ] }, "drivers": [ "network", "ecosystem", "lockin" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，收入主要来自皮肤：直接卖、积分夺宝这类抽奖和赛季战令都有；英雄可以用对局攒下的金币换。", "en": "Free to play; the money comes mainly from skins, sold outright, through prize draws and in season passes. Heroes can be bought with gold earned in matches." }, "lesson": { "zh": "腾讯的好友关系链和职业联赛学不来。能学的是两点：一局的长度按手机上的空闲来定；对战游戏卖外观、不卖强度，免费玩家才会留下，付费玩家才有对手。", "en": "Tencent's friend network and pro league can't be copied. Two things can: size a match to the spare moments of a phone user's day, and in a competitive game sell looks, not power, so free players stay and paying players have opponents." }, "sources": [ { "title": "Honor of Kings (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Honor_of_Kings" }, { "title": "为什么王者荣耀有排名没称号，周一几点有荣耀称号？", "url": "https://developer.aliyun.com/article/938318", "date": "2022-05-27" }, { "title": "王者荣耀：李白首款星典藏官宣，西游记联动确定重启，三款珍品传说返场，荣耀水晶记得领（17173）", "url": "https://news.17173.com/content/05032026/150537803.shtml", "date": "2026-05-03" } ] } }, { "slug": "fantasy-westward-journey", "name": { "zh": "梦幻西游", "en": "Fantasy Westward Journey" }, "developer": "网易移动游戏", "kind": "games", "ids": { "as": [ "940547441" ] }, "url": "https://horizontal.one/apps/fantasy-westward-journey/", "analysis": { "date": "2026-10-29", "what": { "zh": "网易的西游题材回合制 MMO，同名电脑游戏的手机版", "en": "NetEase's Journey to the West turn based MMO, a phone version of its PC game" }, "principle": { "zh": "人想要一个能待很多年的圈子；梦幻西游的回合制战斗留出了聊天的空当，帮派和固定队让同一群人在一个服务器里待下去。", "en": "People want a circle to stay in for years. Fantasy Westward Journey's turn based fights leave time to talk, and guilds and fixed teams keep the same people together on one server." }, "needs": [ "connect", "progress", "money" ], "why": { "zh": [ "回合制能手动也能自动，不考反应；捉鬼、副本这些日常要组队，每天都有理由和同一群人上线。", "装备、召唤兽和整个角色都能挂到官方藏宝阁卖成钱，网易抽一成；投入不会白费，花起来更舍得。", "变强一半靠攒、一半靠赌：炼妖合出的召唤兽技能随机，打造装备属性也随机，出一件极品就是全服的话题。", "十四个门派各有分工，帮派、固定队和多年攒下的资产都在这里，老玩家很难换到别的游戏。" ], "en": [ "Fights are turn based and can run manual or automatic, so reflexes don't matter; daily ghost hunts and dungeons need a team, a reason to log in with the same people every day.", "Gear, pets and whole characters can be sold for real money on NetEase's official Cangbaoge site, which takes 10%; nothing put in is wasted, so people spend more freely.", "Getting stronger is half saving, half gambling: pets fused together come out with random skills, crafted gear rolls random stats, and a perfect result is news across the server.", "Fourteen schools each have their role, and the guild, the fixed team and years of assets all live here, so veterans rarely move to another game." ] }, "drivers": [ "lockin", "social", "brand" ], "model": [ "iap", "commerce", "subscription" ], "model_note": { "zh": "玩家充值仙玉，拿去打造装备、合宠物碰运气，或换成金币到别人摊位上买现成的；藏宝阁交易网易抽成，另有摆摊和时装订阅。", "en": "Players buy jade to craft gear and fuse pets in hope of a lucky roll, or turn it into gold to buy finished ones at other players' stalls; NetEase takes a cut of Cangbaoge sales and also sells stall and outfit subscriptions." }, "lesson": { "zh": "运营十一年的服务器社会和官方交易平台，小团队做不出来，能学的不多。可以借的是节奏：回合制给聊天留了空当，多人游戏与其比手速，不如给人留出说话的时间。", "en": "A server society eleven years in the making and an official trading site are out of a small team's reach; there is little to copy. One thing to borrow is the pace: turn based fights leave room to talk, and in a multiplayer game, time to chat can matter more than speed." }, "sources": [ { "title": "梦幻西游手游能交易吗2026 梦幻西游手游交易方法大全（18183）", "url": "https://www.18183.com/gonglue/202604/8922142.html", "date": "2026-04-28" }, { "title": "梦幻西游手游藏宝阁 藏宝阁详细介绍手册（18183）", "url": "https://www.18183.com/mhxy/201806/1104441.html", "date": "2018-06-15" }, { "title": "梦幻西游手游：“仙玉”该怎么花才能稳定地赚取更多的金币？（今日头条）", "url": "https://www.toutiao.com/zixun/7524721432941611034/", "date": "2021-05-12" } ] } }, { "slug": "peacekeeper-elite", "name": { "zh": "和平精英", "en": "Peacekeeper Elite" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "1321803705" ] }, "url": "https://horizontal.one/apps/peacekeeper-elite/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯光子的战术竞技手游：百人跳伞，最后活下来的一队赢", "en": "Tencent Lightspeed's battle royale: a hundred players parachute in, the last squad standing wins" }, "principle": { "zh": "人喜欢和朋友一起冒险；和平精英把一局变成四个人开着语音跳伞、搜物资、进圈的一段路，枪法一般的人也有事可做。", "en": "People like to share an adventure with friends. Peacekeeper Elite turns a match into a trip for four on voice chat, parachuting, looting and racing the zone, where even a poor shot has a job." }, "needs": [ "connect", "fun", "expression" ], "why": { "zh": [ "四人小队里活很多：开车、看路、搜东西、扶起倒地的队友，水平不同的朋友和情侣也能玩到一块。", "航线和安全区每局都不一样；前半局多是搜和跑，有空边玩边聊，最后几个圈又足够紧张。", "钱花在别人看得见的地方：套装、枪皮、载具皮肤一路被队友和对手看着；当年的玛莎拉蒂联名车就放在付费抽奖里。", "游戏里的 UGC 平台“绿洲启元”到 2025 年秋已有超过 15 万个玩法和地图，同一群朋友总有新东西可玩。" ], "en": [ "A squad of four has plenty of jobs, driving, scouting, looting, reviving whoever is down, so friends and couples of different skill can play together.", "The flight path and the safe zone change every match; the first half is mostly looting and moving, with time to chat, and the last circles are tense enough.", "Money goes where others can see it: outfits, gun and vehicle skins are on show to teammates and rivals alike, and the Maserati collaboration cars sat in paid draws.", "Its user made content platform, Oasis Genesis, had more than 150,000 modes and maps by autumn 2025, so the same group of friends always has something new." ] }, "drivers": [ "social", "supply", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，靠卖外观赚钱：套装、枪皮和载具皮肤直接卖或放进抽奖，再加上赛季手册和特权卡。", "en": "Free to play; it earns from looks, with outfits and gun and vehicle skins sold outright or through draws, plus season handbooks and a privilege card." }, "lesson": { "zh": "百人同局小团队做不了，能学的是分工：让一群人里技术最差的那个也有用处，朋友才会拉着朋友一起来。", "en": "A hundred player match is beyond a small team, but the division of labour is not: give the weakest player in a group something useful to do, and friends will bring friends." }, "sources": [ { "title": "“吃鸡”人民币玩家顶层鄙视：玛莎拉蒂，你有吗？（虎嗅）", "url": "https://www.huxiu.com/article/350109.html", "date": "2020-04-13" }, { "title": "和平精英绿洲启元 DAU 突破 3300 万，让更多创意落地生花（IT之家）", "url": "https://www.ithome.com/0/888/451.htm", "date": "2025-10-10" } ] } }, { "slug": "delta-force", "name": { "zh": "三角洲行动", "en": "Delta Force" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "1642894547" ] }, "url": "https://horizontal.one/apps/delta-force/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯琳琅天上的战术射击，PC 和手机通用，主打搜物资撤离", "en": "Tencent Team Jade's tactical shooter for PC and phone, built around looting and extracting" }, "principle": { "zh": "人天生爱拿手里的去赌更多；三角洲的烽火地带让你带着自己的装备进图，活着撤出就满载而归，死了几乎全丢。", "en": "People have always liked to stake what they have for more. In Delta Force's extraction mode you bring your own gear: get out alive and keep the haul, die and lose nearly all." }, "needs": [ "thrill", "progress", "connect" ], "why": { "zh": [ "带进去的枪和甲是一局局攒下的，死了只剩安全箱里那几格，所以每次交火、每个撤离点都让人手心出汗。", "搜到的东西在交易行卖成哈夫币，仓库越攒越值钱；只带一把刀的“跑刀”几乎不花本钱，捡到大红就翻身。", "不想赌的时候，还有能开坦克和直升机的全面战场；PC 和手机共用进度，在家用电脑，出门用手机。", "钱花在干员和枪械皮肤、赛季通行证上；买了通行证还能用更大的安全箱，等于花钱让每次押注少输一点。" ], "en": [ "The guns and armour you take in were built up raid by raid; die and only the few slots of your safe box survive, so every firefight and every extraction point is tense.", "Loot sells for Haf coins at the trading market, and the stash keeps growing in value; a raid with only a knife costs almost nothing, and one top tier find turns it around.", "When you don't feel like betting, Warfare has large battles with tanks and helicopters; PC and phone share progress, so you play on the computer at home and the phone when out.", "Money goes on operator and weapon skins and season passes; a bought pass also unlocks a bigger safe box, which amounts to paying to lose less on each bet." ] }, "drivers": [ "capability", "liveops", "social" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，玩家充值三角币买皮肤和赛季通行证；通行证除了外观，还带更大的安全箱这类实用好处。", "en": "Free to play; players buy Delta coins for skins and season passes, and a pass brings practical perks beyond looks, such as a bigger safe box." }, "lesson": { "zh": "“带东西进去，可能全丢”这个结构小团队也做得出：给玩家一点输得起又舍不得输的东西，再给一个随时能走的出口，几分钟一局的网页游戏也会有心跳。", "en": "Bringing in something you might lose is a structure a small team can build: give players something they can afford to lose but would hate to, and an exit they can take at any moment, and even a few minute browser game gets a pulse." }, "sources": [ { "title": "Delta Force (2025 video game) (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Delta_Force_(2025_video_game)" }, { "title": "Delta Force: Hawk Ops game modes explained (Charlie INTEL)", "url": "https://charlieintel.com/games/delta-force-hawk-ops-game-modes-explained-332671", "date": "2024-07-16" }, { "title": "三角洲行动出什么可以换钱 三角洲行动换钱物资介绍（18183）", "url": "https://m.18183.com/gonglue/202601/q429l3o2.html", "date": "2026-01-20" }, { "title": "三角洲行动安全箱要买吗 三角洲行动安全箱获取攻略（18183）", "url": "https://www.18183.com/gonglue/202607/t9jf9pf9.html", "date": "2026-07-20" } ] } }, { "slug": "valorant-mobile", "name": { "zh": "无畏契约", "en": "Valorant Mobile" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "6535673811" ] }, "url": "https://horizontal.one/apps/valorant-mobile/", "analysis": { "date": "2026-10-29", "what": { "zh": "拳头和腾讯光子联合开发的《无畏契约》手游：5V5 战术射击", "en": "Riot and Tencent Lightspeed's Valorant for phones: a five versus five tactical shooter" }, "principle": { "zh": "人总想当众露一手；无畏契约手游把 PC 上的战术射击搬上手机，不卖数值，打出的高光全凭自己，队友都看着。", "en": "People want to show their skill in front of others. Valorant Mobile puts the PC tactical shooter on the phone with no power for sale: every highlight is yours, and your team is watching." }, "needs": [ "expression", "progress", "connect" ], "why": { "zh": [ "爆破模式每回合一条命，先倒下的人只能看队友打，残局一打多时，全队都在看你一个人。", "端游《无畏契约》在国内早有大批玩家，手游是唯一正版，离开电脑也能和同一群朋友打。", "排位一局 15 分钟，极速模式 8 分钟，比端游短得多，手机上的零碎时间也够打一把。", "皮肤整局端在自己眼前，队友观战时也看得见；“夜市”给每人随机几款打折皮肤，要拼手气。" ], "en": [ "In the bomb mode each player has one life per round; whoever falls first watches the rest, so in a one against several clutch the whole team is watching you alone.", "The PC game already had a large following in China, and this is its only licensed mobile version, so the same friends can play away from the computer.", "A ranked match takes 15 minutes and the quick mode 8, far shorter than on PC, so a spare moment on the phone is enough.", "A weapon skin sits in front of you all match and in front of teammates who spectate; the night market offers each player a random few skins at a discount, a matter of luck." ] }, "drivers": [ "brand", "social", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，不卖数值，钱几乎都花在武器皮肤上，另有先行卡、双周卡这类按期买的卡。", "en": "Free to play with no power for sale; nearly all the money goes on weapon skins, plus cards bought by the period, such as the pass card and the two week card." }, "lesson": { "zh": "“每回合一条命，死了就观战”这条规则本身就在制造被看见的时刻。小团队做多人小游戏可以借：让被淘汰的人留下来看，最后那场对决才有观众。", "en": "One life per round, then spectating, is a rule that makes moments of being seen on its own. A small multiplayer game can borrow it: keep eliminated players watching, and the final duel has an audience." }, "sources": [ { "title": "公测5日iOS端收入超2700万，《无畏契约》或将成腾讯旗下王牌射击手游TOP5？（白鲸出海）", "url": "https://www.baijing.cn/article/53851", "date": "2025-08-27" }, { "title": "「无畏契约手游」第三次夜市即将开启，新增10套皮肤！（17173）", "url": "https://news.17173.com/content/05102026/004651582.shtml", "date": "2026-05-10" } ] } }, { "slug": "golden-spatula", "name": { "zh": "金铲铲之战", "en": "Golden Spatula" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "1478101301" ] }, "url": "https://horizontal.one/apps/golden-spatula/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯的英雄联盟自走棋手游：八人一局，排兵布阵", "en": "Tencent's League of Legends auto battler for phones, eight players a match" }, "principle": { "zh": "人一直爱靠判断加一点运气赢，像打麻将；金铲铲把它搬上八个人的棋盘：花金币刷新商店，赌下一次刷出的就是你要的棋子。", "en": "People love games of judgment and luck, like mahjong. Golden Spatula puts that on an eight player board: you pay gold to refresh the shop, betting the next roll brings the piece you need." }, "needs": [ "thrill", "progress", "expression" ], "why": { "zh": [ "不比手速，比判断：存钱吃利息还是升人口，什么时候把钱全押在刷新上，玩家干脆把这种打法叫“赌狗”。", "棋子和装备都来自英雄联盟，玩过的人一看就懂；每个赛季换一整套棋子和羁绊，大家又从头研究阵容。", "八人一局按名次结算，不必拿第一也有收获，输了也看得出哪一步算错，让人想马上再来一把。", "小小英雄整局都在棋盘上跑，对战和选秀时另外七个人都看得见，所以外观值得花钱。" ], "en": [ "It tests judgment, not reflexes: save for interest or level up, and when to throw all your gold into refreshes; players simply call that style gambling.", "Pieces and items come from League of Legends, so its players understand at a glance; each season replaces the whole set of pieces and traits, and everyone works out the lineups again.", "Eight players are ranked by placement, so you gain something without coming first, and a loss shows which decision was wrong, which makes you want one more.", "Your Little Legend runs about the board all match and is seen by the other seven in fights and on the carousel, which makes looks worth paying for." ] }, "drivers": [ "liveops", "brand" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，花钱只买外观：小小英雄、竞技场和攻击特效，很多要靠付费宝典、祈愿和召唤抽奖拿到。", "en": "Free to play; money buys only looks, Little Legends, arenas and attack effects, many of them through paid passes, wishes and summon draws." }, "lesson": { "zh": "自走棋的核心规则做起来不贵：随机商店、利息、三个相同棋子合成升星。小团队可以学 Super Auto Pets，和别人存下的阵容异步对战，不用做八人实时联机。", "en": "An auto battler's core rules are cheap to build: a random shop, interest, three copies merging into a stronger piece. A small team can follow Super Auto Pets and fight other players' saved teams asynchronously, with no live eight player netcode." }, "sources": [ { "title": "金铲铲之战S6：26日更新后卡特琳娜被砍，赌狗阵容玩法思路解析（小米游戏中心）", "url": "https://game.xiaomi.com/viewpoint/1402287442_1638469686625_13", "date": "2021-12-03" }, { "title": "五福临门系列小小英雄携福而来！精彩活动详情奉上～（金铲铲之战，小米游戏中心）", "url": "https://game.xiaomi.com/viewpoint/1378636978_1770375492097_10001", "date": "2026-02-06" }, { "title": "铲铲速报 | 全新「离子火花」系列小小英雄&攻击特效即将上线！新品活动亮点一览来袭！（17173）", "url": "https://news.17173.com/content/12082025/215325565.shtml", "date": "2025-12-08" }, { "title": "Super Auto Pets (Wikipedia)", "url": "https://en.wikipedia.org/wiki/Super_Auto_Pets" } ] } }, { "slug": "kaixin-xiaoxiaole", "name": { "zh": "开心消消乐", "en": "Kaixin Xiaoxiaole" }, "developer": "乐元素", "kind": "games", "ids": { "as": [ "791532221" ] }, "url": "https://horizontal.one/apps/kaixin-xiaoxiaole/", "analysis": { "date": "2026-10-29", "what": { "zh": "乐元素的萌系三消游戏，2014 年上线，至今还在出新关卡", "en": "Happy Elements' match three game with cute animals, live since 2014 and still adding levels" }, "principle": { "zh": "人总想在零碎时间里轻松一下，又不想学新东西；开心消消乐的三消谁都一看就会，而且十多年来关卡一直在更新。", "en": "People want an easy break in spare minutes without learning anything new. Happy Match is a match three anyone gets at a glance, and its levels have kept coming for more than ten years." }, "needs": [ "fun", "progress" ], "why": { "zh": [ "规则只有一条：三个同色小动物连成一线就消掉，各个年龄的人都能上手，没有网络也能玩。", "关卡一直在加，已经有上万关，老玩家很难玩到头，总有下一关在等。", "很多人一玩就是好几年，攒下的进度都在这里，换一款新的三消就得从第一关重新开始。" ], "en": [ "The only rule is to line up three animals of the same colour, which people of every age pick up at once, and it plays offline too.", "Levels keep being added, more than ten thousand so far, so long time players rarely reach the end and there is always a next one.", "Many have played for years and their progress lives here; a new match three would mean starting again at level one." ] }, "drivers": [ "liveops", "easy", "lockin" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，收入来自卡关时买的道具、步数和精力；本周它同时排在中国游戏免费榜第 2 和畅销榜第 8。", "en": "Free to play, with money from boosters, extra moves and energy bought when stuck; this week it is second on China's free games chart and eighth on the grossing chart." }, "lesson": { "zh": "开心消消乐说明一款休闲游戏能活十几年，靠的是一直加关卡、保持简单。小团队能学的是节奏：先做一个人人一看就会的核心玩法，再把力气花在持续出新关卡上，而不是不停加新系统。", "en": "Happy Match shows a casual game can last more than a decade by adding levels and staying simple. A small team can copy the rhythm: one core rule anyone gets at a glance, then effort spent on a steady stream of new levels rather than new systems." }, "sources": [] } }, { "slug": "lanqiu-shaonv", "name": { "zh": "篮球少女", "en": "Basketball Girls" }, "developer": "Lingxi Games Inc.", "kind": "games", "ids": { "as": [ "6800167533" ] }, "url": "https://horizontal.one/apps/lanqiu-shaonv/", "analysis": { "date": "2026-10-29", "what": { "zh": "阿里灵犀互娱的篮球少女养成游戏：当教练，带队打全国大赛", "en": "From Alibaba's Lingxi Games, an anime basketball game: coach a girls' team to the nationals" }, "principle": { "zh": "人喜欢亲手把一个人带出来、看她赢；篮球少女把养成切成一个个周目，每次重开都能练出一个不一样的球员。", "en": "People like to bring someone up by hand and watch her win. Basketball Girls cuts the raising into separate runs, and each restart can grow a different player." }, "needs": [ "progress", "thrill", "fun" ], "why": { "zh": [ "排训练、遇随机事件、配器材和笔记，三百多种事件让同一个角色每回长得不一样，练坏了也想再开一局。", "养成之外还有比赛：对手有外线、内线、快攻各种打法，场上要临场决定挡拆还是单打，光堆数值不够。", "球员和器材都靠抽卡，限时 UP 池有保底；开服送 200 抽和两个自选 SSR，先把队伍凑齐，再为新角色付钱。", "NBA 官方授权的联动皮肤拉来篮球迷，每个少女的专属剧情留住喜欢角色的人。" ], "en": [ "You plan training, meet random events and pick equipment and notes; with over 300 events the same girl grows differently each run, and a failed run makes you want another.", "Beyond raising there are matches: rivals shoot from outside, bully inside or run the break, and you choose pick and roll or isolation on the spot, so stats alone don't win.", "Players and equipment come from gacha, with a pity count on limited banners; launch gave 200 free pulls and two SSRs of your choice to fill the squad, and people then pay for new girls.", "An officially licensed NBA tie in brings basketball fans, and each girl's own story keeps those who come for the characters." ] }, "drivers": [ "liveops", "brand" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，靠抽卡和 6 元到 648 元的礼包赚钱；上线一周就到畅销榜第 9，多半是开服热度，能否留住人还要看后面的卡池。", "en": "Free to play; it earns from gacha and packs of 6 to 648 yuan. Ninth on the grossing chart in its first week is mostly launch heat; whether it lasts depends on the banners to come." }, "lesson": { "zh": "周目式养成是小团队够得着的结构：随机事件加几种流派，每次重开都不一样。贵的是角色立绘和剧情，可以先用少数几个角色把一个周目做好玩。", "en": "Run based raising is a structure a small team can reach: random events plus a few build styles make every restart different. The costly part is character art and story, so start with a handful of characters and make one run fun." }, "sources": [ { "title": "篮球少女飞跃巅峰抽卡机制详解 篮球少女飞跃巅峰高性价比抽卡技巧攻略（PP助手）", "url": "https://wap.pp.cn/news/1512663.html", "date": "2026-10-26" }, { "title": "篮球少女飞跃巅峰制作组是谁 篮球少女飞跃巅峰开发公司详解（PP助手）", "url": "https://wap.pp.cn/news/1512634.html", "date": "2026-10-26" } ] } }, { "slug": "wo-jiao-mt", "name": { "zh": "我叫MT：崛起", "en": "I Am MT: Rise" }, "developer": "Chengmai Wulin Interactive Entertainment Co.,Ltd", "kind": "games", "ids": { "as": [ "6808532104" ] }, "url": "https://horizontal.one/apps/wo-jiao-mt/", "analysis": { "date": "2026-10-29", "what": { "zh": "《我叫 MT：崛起》：同名动画授权的放置卡牌手游", "en": "I Am MT: Rise, an idle card game licensed from the original web animation" }, "principle": { "zh": "人喜欢看着自己的队伍变强，又不想花太多时间；《我叫 MT：崛起》下线时也在自动挂机攒资源，上线点一下就收。", "en": "People like to see their team grow stronger without spending much time on it. I Am MT: Rise keeps fighting and gathering while you are away, and one tap collects it all." }, "needs": [ "progress", "thrill" ], "why": { "zh": [ "主角是动画里的哀木涕、傻馒这些老面孔，动画和 2013 年的同名卡牌手游都火过，老玩家一看就认得。", "自动战斗、离线挂机，日常副本一键扫荡，每天几分钟就能跟上；想多玩的人还有两座塔和竞技场。", "阵营羁绊决定五人小队怎么配，抽到新英雄就要重排阵容，抽卡和养成互相推着走。" ], "en": [ "The heroes are the animation's familiar cast; the animation and the 2013 card game built on it were both hits, so former players know them at once.", "Auto battles, offline farming and one tap sweeps of daily dungeons take a few minutes a day; those who want more have two towers and an arena.", "Faction bonuses decide how to build a team of five, and every new hero drawn means reworking the lineup, so draws and upgrades keep pushing each other." ] }, "drivers": [ "brand", "habit" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，卖 6 元到 328 元的钻石，玩家攒钻石抽英雄；公测号称送“千抽”先留住人，挂机收益让不付费的人也能慢慢跟上。", "en": "Free to play; it sells diamonds from 6 to 328 yuan, which players save up for hero draws. A launch event billed as a thousand free draws holds people first, and idle rewards let non payers keep up slowly." }, "lesson": { "zh": "能学的不多：它的本钱是一个老 IP 和一批还记得它的玩家。小团队能借的是放置循环本身：离线也在涨，上线一键领取，开发成本低，网页上也做得出来。", "en": "Little to copy: its capital is an old IP and the players who still remember it. What a small team can borrow is the idle loop itself, progress that grows offline and is collected in one tap; it is cheap to build and works in a browser." }, "sources": [ { "title": "《我叫MT：崛起》10月13日公测上线，勇士正式集结！（海南祺曜互动，小米游戏中心）", "url": "https://game.xiaomi.com/viewpoint/1592782984_1791530458868_10001", "date": "2026-10-09" }, { "title": "尝试了多个游戏类型之后，“我叫MT”找到最适合它的演绎方式（界面新闻）", "url": "https://m.jiemian.com/article/2309463.html" } ] } }, { "slug": "douyin-mall", "name": { "zh": "抖音商城", "en": "Douyin Mall" }, "developer": "Beijing Douyin Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "1485191072" ] }, "url": "https://horizontal.one/apps/douyin-mall/", "analysis": { "date": "2026-10-29", "what": { "zh": "抖音电商的独立购物 App：搜商品、比价、下单", "en": "Douyin's standalone shopping app: search, compare, order" }, "principle": { "zh": "人买东西想便宜，也怕买错；抖音商城把直播间里试给你看的低价货做成随时能搜的货架，再用补贴和退货包运费打消顾虑。", "en": "People want to pay less and not regret it. Douyin Mall turns the cheap goods hosts demonstrate in live streams into a shelf you can search, with subsidies and free return shipping to settle doubts." }, "needs": [ "money", "getdone" ], "why": { "zh": [ "卖家和商品就是抖音电商那一批，直播间里见过的店和货，在这里都搜得到。", "抖音是刷着刷着被种草，商城 App 是进去就搜、就比价、就下单，给已经想好买什么的人少了很多干扰。", "新人首单立减、一件包邮、退货包运费，把第一次下单的成本和顾虑压得很低。", "这周冲到免费榜第一，直接原因是 10 月 15 日开始的抖音商城双 11：免费榜跟着大促走。" ], "en": [ "The sellers and products are the ones on Douyin's shopping side, so a shop seen in a live stream can be found here.", "Douyin sells to you while you scroll; the mall app is for searching, comparing and ordering, with fewer distractions for people who know what they want.", "Money off the first order, free shipping on a single item and paid return postage keep the cost and worry of a first purchase low.", "It reached first place on the free chart this week because Douyin Mall's Double 11 sale began on 15 October; the free chart follows the big sales." ] }, "drivers": [ "ecosystem", "price" ], "model": [ "commerce", "ads" ], "model_note": { "zh": "买的是实物，不走苹果支付，所以它只出现在免费榜；钱来自商家：按成交交的服务费，加上为了曝光买的广告。", "en": "People buy physical goods, which don't go through Apple, so it only appears on the free chart; the money comes from merchants, a fee on each sale plus ads to be seen." }, "lesson": { "zh": "排名靠的是抖音的流量和双 11 补贴，小团队学不来。能学的是降低第一次下单的风险：包邮、包退、先试后买，常常比再降一点价更能让陌生人下单。", "en": "Its rank rests on Douyin's traffic and Double 11 subsidies, which no small team has. What it can copy is lowering the risk of a first order: free shipping, free returns, try before you pay often win a stranger over better than another price cut." }, "sources": [ { "title": "抖音商城“双11”启动：不设预售，多端发放消费券（中国证券报，搜狐转载）", "url": "https://www.sohu.com/a/1088144039_120988533", "date": "2026-10-15" }, { "title": "AppStore免费榜前7躺着5个字节App：先分清分工再装，排第一的抖音商城，13号连张券都没发（什么值得买）", "url": "https://post.smzdm.com/p/aqrqx4zp/", "date": "2026-10-15" } ] } }, { "slug": "hongguo-short-drama", "name": { "zh": "红果短剧", "en": "Hongguo Short Drama" }, "developer": "Beijing Bimo Liuxiang Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "6451407032" ] }, "url": "https://horizontal.one/apps/hongguo-short-drama/", "analysis": { "date": "2026-10-29", "what": { "zh": "抖音集团的免费短剧 App，也有小说、听书和影视", "en": "ByteDance's free short drama app, with novels, audiobooks and films too" }, "principle": { "zh": "人一直爱看反转快、情绪足的故事；红果把一集一两分钟的短剧从按集付费改成看广告免费，打开就能一口气刷完一整部。", "en": "People have always loved quick twists and big feelings. Hongguo moved short dramas, a minute or two an episode, from pay per episode to free with ads: open it and binge a whole series." }, "needs": [ "fun" ], "why": { "zh": [ "短剧原来多在小程序里按集付费，看到要紧处就得充值；红果让人看着广告免费看完全集，门槛一下没了。", "像刷抖音一样上下滑着找剧，推荐越刷越懂你，不用自己挑。", "制作方能分到广告收入，愿意把新剧放上来；起步时又有抖音的流量和番茄小说的故事版权托底，所以剧多、上新快。", "签到、看剧能攒金币换现金，把对价格最敏感的人也拉了进来；这个功能 2026 年 11 月 1 日起不再给新用户，年底前全部下线。" ], "en": [ "Short dramas used to live in mini programs that charged per episode, with a paywall at every cliffhanger; Hongguo lets people watch the whole series free in return for ads, and the barrier was gone.", "You swipe for the next drama as on Douyin, and the recommendations learn your taste; there is nothing to choose.", "Producers get a share of the ad money, so new dramas keep coming; Douyin's traffic and Fanqie Novel's stories gave it a running start.", "Coins earned for check ins and watching, cashable for money, drew in the most price sensitive viewers; the feature closes to new users from 1 November 2026 and to everyone by the end of the year." ] }, "drivers": [ "price", "supply", "feed" ], "model": [ "ads", "subscription" ], "model_note": { "zh": "看剧免费，钱来自剧里插的广告，再和制作方分账；不想看广告的人可以买会员，会员还能看少量版权电影。", "en": "Watching is free; the money is the ads placed in the dramas, shared with producers. People who don't want ads can buy a membership, which also opens a few licensed films." }, "lesson": { "zh": "免费不是不收钱，是换人付：观众拿时间付，广告主拿钱付。小团队可以想想，自己品类里最不愿掏钱的人，能不能由别人替他付；但广告要量大才养得活。", "en": "Free doesn't mean nobody pays; someone else does. Viewers pay with time, advertisers with money. A small team can ask whether someone else would pay for the people in its niche who least want to; but ads only work at scale." }, "sources": [ { "title": "红果开始给自己踩刹车了（21世纪经济报道）", "url": "https://www.21jingji.com/article/20261029/herald/d847913443a5d2463f6a646737e36c71.html", "date": "2026-10-29" }, { "title": "日活1.68亿，红果短剧想赚钱了（腾讯新闻，快马财媒）", "url": "https://news.qq.com/rain/a/20261022A08FGN00", "date": "2026-10-22" }, { "title": "红果回应澎湃：VIP付费非新增，仅限极少量影视，短剧仍免费（澎湃新闻）", "url": "https://m.thepaper.cn/newsDetail_forward_33097373", "date": "2026-05-04" } ] } }, { "slug": "hongguo-manju", "name": { "zh": "红果漫剧", "en": "Hongguo Comic Drama" }, "developer": "Hainan Yuyue Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "6745890963" ] }, "url": "https://horizontal.one/apps/hongguo-manju/", "analysis": { "date": "2026-10-29", "what": { "zh": "红果旗下的 AI 漫剧 App：网文改编的动画短剧，免费看", "en": "Hongguo's free app of short animated dramas made with AI, mostly from web novels" }, "principle": { "zh": "人一直爱追爽快的故事，最好下一集马上就有；红果漫剧用 AI 把网文快速做成一分钟左右一集的动画，免费看。", "en": "People have always loved a quick, satisfying story with the next episode ready. Hongguo Comic Drama uses AI to turn web novels into animated episodes of about a minute each, free to watch." }, "needs": [ "fun" ], "why": { "zh": [ "AI 把做动画的成本和周期压了下来，几个人的团队也能把一部网文做成动画连载，一部剧动辄几百集，玄幻、修仙、逆袭这类题材一下子多了起来。", "一集几十秒到一分钟，全部免费，点开就看，不用翻找，和刷短视频一样顺手。", "它拉来的是另一批观众：据 DataEye，红果真人短剧的主力是 31 到 40 岁的女性，AI 漫剧的核心观众则是 18 到 34 岁的男性。", "背靠字节：故事来自番茄小说等版权库，画面多用字节自己的 Seedance 视频模型来做。" ], "en": [ "AI cut the cost and time of animation, so a team of a few people can turn a web novel into an animated series, often hundreds of episodes long, and fantasy, cultivation and underdog stories multiplied.", "Episodes last from a few dozen seconds to a minute, all free and one tap away with no hunting around, as easy as scrolling short videos.", "It brings in a different crowd: DataEye says Hongguo's live action dramas are watched mostly by women aged 31 to 40, its AI comic dramas mainly by men aged 18 to 34.", "ByteDance stands behind it: stories come from libraries such as Fanqie Novel, and much of the footage is made with ByteDance's own Seedance video models." ] }, "drivers": [ "supply", "ecosystem", "price" ], "model": [ "ads" ], "model_note": { "zh": "观众不花钱，看广告就能解锁剧集；平台赚广告的钱，再按播放给制作方分账。", "en": "Viewers pay nothing and unlock episodes by watching ads; the platform earns the ad money and pays producers a share based on plays." }, "lesson": { "zh": "AI 让几个人也能做一部漫剧，但钱握在有流量的平台手里：报道说九成以上的漫剧公司不赚钱，投流是最大的一笔成本。小团队想做，先用小成本试题材、看分账数据，再决定加不加码。", "en": "AI lets a handful of people make a comic drama, but the money sits with the platform that owns the traffic: reports say more than 90% of studios lose money, with paid promotion their biggest cost. A small team should test genres cheaply and read the revenue share data before betting more." }, "sources": [ { "title": "红果漫剧“次元突袭”，长视频如何接招？", "url": "https://www.jiemian.com/article/13613818.html", "date": "2025-11-10" }, { "title": "50秒一集，上千集连载，红果的AI漫剧不短了", "url": "https://m.jiemian.com/article/15102604.html" }, { "title": "没看过姜月初，朋友说我“有点土”", "url": "https://www.huxiu.com/article/4895036.html", "date": "2026-10-01" }, { "title": "红果把观众的时间标好了价：每千次曝光25元", "url": "https://www.lanjinger.com/d/1792588239727276081", "date": "2026-10-21" } ] } }, { "slug": "qianwen", "name": { "zh": "千问", "en": "Qwen" }, "developer": "Shanghai Zhixin Puhui Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "6466733523" ] }, "url": "https://horizontal.one/apps/qianwen/", "analysis": { "date": "2026-10-29", "what": { "zh": "阿里的 AI 助手：问答、办公，还能在对话里点外卖、订酒店", "en": "Alibaba's AI assistant for answers and office work that also orders food and books hotels" }, "principle": { "zh": "人要的不只是答案，而是把事办完；千问把淘宝、支付宝、飞猪、高德接进对话，从提问到下单付款不用换 App。", "en": "People want more than answers: they want the thing done. Qwen wires Taobao, Alipay, Fliggy and Amap into the chat, so asking, ordering and paying happen without switching apps." }, "needs": [ "getdone", "know" ], "why": { "zh": [ "阿里把淘宝、淘宝闪购、支付宝、飞猪和高德接进同一个对话框，一句话就能点外卖、买东西、订机票酒店，这一整套生活服务加支付是别家 AI 助手凑不齐的。", "底层是阿里自己的千问大模型，办公助理能直接交出 PPT、Word、Excel 这样的成品文件，而不只是一段文字。", "2026 年春节，千问拿出 30 亿元请客免单，上线 9 小时奶茶订单就到了 1000 万单，不少人是为了一杯免单奶茶第一次打开它。" ], "en": [ "Alibaba plugged Taobao, its instant delivery service, Alipay, Fliggy and Amap into one chat box, so a sentence orders food, buys goods or books a flight and hotel: a full set of services and payment no rival assistant can assemble.", "It runs on Alibaba's own Qwen models, and its work assistant hands back finished slides, documents and spreadsheets rather than a block of text.", "At the 2026 Spring Festival Qwen spent 3 billion yuan on free orders; milk tea orders reached 10 million within nine hours, and plenty of people first opened the app for a free cup." ] }, "drivers": [ "ecosystem", "capability", "acquisition" ], "model": [ "parent", "subscription" ], "model_note": { "zh": "日常使用免费，2026 年 8 月起办公助理推出付费会员；更大的账算在阿里身上，对话里下的单都流向淘宝、闪购、飞猪和支付宝。", "en": "Everyday use is free and since August 2026 a paid membership buys more office assistant quota; the bigger payoff is Alibaba's, since orders placed in the chat flow to Taobao, instant delivery, Fliggy and Alipay." }, "lesson": { "zh": "千问的底气是阿里的生意，小团队学不来。能学的是方向：用户要的是“办完”而不是“答完”，做 AI 产品时把最后一步（下单、提交、发送）也接上，哪怕只接一家服务。", "en": "Qwen's edge is Alibaba's businesses, which no small team has. What carries over is the direction: people want the task finished, not just answered, so wire in the last step, the order, the submission or the send, even if it reaches only one service." }, "sources": [ { "title": "Alibaba Turns Qwen From Chatbot to AI Task Performer Across Its Ecosystem", "url": "https://www.yicaiglobal.com/news/qwen-transforms-ai-that-responds-into-action-ai-across-alibabas-app-suite", "date": "2026-01-15" }, { "title": "Alibaba’s Qwen app links Taobao, Alipay in end-to-end AI shopping push", "url": "https://technode.com/2026/01/16/alibabas-qwen-app-links-taobao-alipay-in-end-to-end-ai-shopping-push/", "date": "2026-01-16" }, { "title": "千问官宣：免单卡延长至2月28日，除了奶茶，还可买早餐、中餐、年货！", "url": "https://www.nbd.com.cn/articles/2026-02-07/4253450.html", "date": "2026-02-07" }, { "title": "千问 App 上线办公付费会员，与千问办公“打擂台”？", "url": "https://www.36kr.com/p/3933525177653128", "date": "2026-08-10" } ] } }, { "slug": "doubao", "name": { "zh": "豆包", "en": "Doubao" }, "developer": "Beijing Chuntian Zhiyun Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "6459478672" ] }, "url": "https://horizontal.one/apps/doubao/", "analysis": { "date": "2026-10-29", "what": { "zh": "字节跳动的 AI 助手：问答、语音聊天、看图、修图和生成视频", "en": "ByteDance's AI assistant for questions, voice chat, photos, image edits and video" }, "principle": { "zh": "人一直想身边有个随时能问的人；豆包把提问变得像聊天一样随便：开口就问，拍照就问，回答也像真人在讲。", "en": "People have always wanted someone to ask at any hour. Doubao makes asking as casual as talking: say it aloud or snap a photo, and the answer comes back in a voice that sounds human." }, "needs": [ "know", "getdone" ], "why": { "zh": [ "界面简单，打开就是对话框；语音输入识别得准，语音回答接近真人，不想打字的人张嘴就能问。", "拍一张照片就是一个问题：作业题、说明书、看不懂的图表，比打字描述省事得多。", "免费版就够大多数人用：付费的专业版到 2026 年 6 月才推出，官方也说日常场景下免费的功能和额度已经够用。", "背靠字节：修图和做视频用的是字节自家的 Seedance 等模型，2026 年春晚的独家 AI 云是字节的火山引擎，除夕当天豆包的 AI 互动有 19 亿次。" ], "en": [ "A plain interface that opens on the chat box, voice input that gets you right and spoken answers close to a human voice, so anyone who would rather not type can just ask out loud.", "A photo is a question: a homework problem, a manual, a chart that makes no sense, far quicker than describing it in words.", "The free version covers most people: paid tiers only arrived in June 2026, and the company says free features and limits are enough for everyday use.", "ByteDance is behind it: image and video tools run on its own models such as Seedance, its Volcano Engine was the exclusive AI cloud of the 2026 Spring Festival Gala, and Doubao logged 1.9 billion AI interactions on New Year's Eve." ] }, "drivers": [ "easy", "price", "ecosystem" ], "model": [ "subscription" ], "model_note": { "zh": "基础版免费；2026 年 6 月起有付费的专业版，每月 68 元起，买的是最新模型和办公任务等功能的更高额度。", "en": "The basic version is free; since June 2026 paid tiers from 68 yuan a month buy the newest models and higher limits on features such as office tasks." }, "lesson": { "zh": "豆包能做到国内月活最高的 AI App，靠的是把门槛降到最低：开口就能问，拍照就能问。小团队做 AI 产品，先让人不打字、不写提示词也能用起来，语音和拍照往往比更聪明的模型更要紧。", "en": "Doubao became China's most used AI app by lowering the bar: speak or snap a photo and you have asked. In a small AI product, first make it work for people who won't type or write prompts; voice and the camera often matter more than a smarter model." }, "sources": [ { "title": "豆包除夕AI互动19亿次 Seedance2.0为春晚提供技术支持", "url": "https://www.news.cn/tech/20260217/66a743e37e84406097bad8f2424d6ba9/c.html", "date": "2026-02-17" }, { "title": "豆包正式上架付费版，要买吗？", "url": "https://news.bjd.com.cn/2026/06/24/11824240.shtml", "date": "2026-06-24" }, { "title": "QuestMobile 发布 6 月国内 AI 原生 App 月活榜：豆包 3.8 亿规模“断层第一”", "url": "https://www.ithome.com/0/976/383.htm", "date": "2026-07-14" } ] } }, { "slug": "etax", "name": { "zh": "电子税务局", "en": "China e-Tax" }, "developer": "State Administration of Taxation", "kind": "apps", "ids": { "as": [ "6468941332" ] }, "url": "https://horizontal.one/apps/etax/", "analysis": { "date": "2026-10-29", "what": { "zh": "税务总局的全国统一办税 App：申报、缴税、开票、缴社保", "en": "The national tax administration's app for filing, paying tax, invoices and social insurance" }, "principle": { "zh": "报税、缴费是躲不掉的事，越快办完越好；电子税务局把跑一趟办税厅变成手机上点几下，每到截止日前大批人同时涌进来。", "en": "Filing and paying are chores no one can skip, and the quicker the better. The tax app turns a trip to the tax office into a few taps, so crowds arrive together before every deadline." }, "needs": [ "duty" ], "why": { "zh": [ "它是国家税务总局主办的全国统一移动端，申报、缴税、开证明、开发票都能在手机上办，不用去办税厅排队。", "个人缴社保、医保也能用它：从 10 月起，泸州等不少地方开始缴 2027 年的城乡居民医保，电子税务局 App 就是缴费渠道之一。", "截止日前后用的人最多：10 月的申报纳税期限因国庆顺延到 26 日，就在这一周前后。", "App Store 评分不到 2 分，排名照样靠前：必须办的事，体验再差也得用。" ], "en": [ "It is the State Taxation Administration's single national mobile app: filing, paying, certificates and invoices on a phone, with no queue at a tax office.", "Individuals can pay social and medical insurance with it too, and from October places such as Luzhou opened payments for 2027 residents' medical insurance, with this app as one of the channels.", "Use peaks around deadlines: October's filing deadline, pushed back for the National Day holiday, fell on the 26th, right around this week.", "It rates under 2 stars on the App Store and still ranks high: a task that must be done gets done, however poor the experience." ] }, "drivers": [ "mandate" ], "model": [ "free" ], "model_note": { "zh": "不收费：这是税务部门的公共服务，在里面交的是税款和社保费，不是给 App 的钱。", "en": "Free: it is the tax authority's public service, and the money paid through it is tax and insurance, not a fee for the app." }, "lesson": { "zh": "这类 App 上榜靠的是截止日期，不是产品力，小团队复制不了。能学的是看日历：每月中旬的申报期、秋天开始的居民医保缴费期，都会让一大批人在同一周找同一种帮助，提醒和教程可以提前备好。", "en": "Apps like this climb on deadlines, not product, and no small team can copy that. What it can learn is to read the calendar: the filing deadline in the middle of each month and the medical insurance window that opens in autumn send crowds looking for the same help in the same week, so reminders and guides can be ready in advance." }, "sources": [ { "title": "国家税务总局办公厅关于明确2026年度申报纳税期限的通知（税总办征科函〔2025〕64号）", "url": "https://fgk.chinatax.gov.cn/zcfgk/c102424/c5245729/content.html", "date": "2025-12-10" }, { "title": "【图解】灵活就业人员如何进行社保、医保缴费？", "url": "https://jiangsu.chinatax.gov.cn/art/2025/1/22/art_7656_489625.html", "date": "2025-01-22" }, { "title": "2027年度泸州城乡居民基本医保开始缴费 每人每年400元", "url": "https://i.ifeng.com/c/8xGbxZ2nk57", "date": "2026-10-16" } ] } }, { "slug": "qishui-music", "name": { "zh": "汽水音乐", "en": "Qishui Music" }, "developer": "Beijing Douyin Technology Co., Ltd.", "kind": "apps", "ids": { "as": [ "1605585211" ] }, "url": "https://horizontal.one/apps/qishui-music/", "analysis": { "date": "2026-10-29", "what": { "zh": "抖音出品的音乐 App，主打抖音热歌，看广告就能免费听", "en": "Douyin's music app, built on Douyin hits, with free listening paid for by ads" }, "principle": { "zh": "在视频里被一首歌打动，人就想马上听完整首；汽水音乐把抖音里的这一下心动直接接过来，看广告就能免费听。", "en": "When a song catches you in a video, you want the whole thing straight away. Qishui Music picks up that moment from Douyin and lets you listen free in exchange for ads." }, "needs": [ "fun", "money" ], "why": { "zh": [ "抖音里火起来的歌，点一下就能到汽水里听完整版，抖音里收藏的音乐也能同步过来。", "别家的很多歌要开会员才能听，汽水让人看广告换听歌时间，对不想花钱的人门槛最低。", "推荐照着抖音的路子来：按和你口味相近的人在听什么来推歌，不用自己找歌单。", "它不和老牌拼经典曲库，而是主打抖音热歌、小众歌和独立音乐人，这正是它的用户想听的。" ], "en": [ "A song that takes off on Douyin is one tap from its full version in Qishui, and songs saved on Douyin sync to it.", "Elsewhere many songs need a paid membership; Qishui trades ads for listening time, the lowest bar for anyone who won't pay.", "Recommendations follow Douyin's playbook: songs picked from what people with similar taste are playing, with no playlists to hunt for.", "It doesn't fight the incumbents over classic catalogues but leans on Douyin hits, niche songs and independent artists, which is what its listeners came for." ] }, "drivers": [ "ecosystem", "price", "feed" ], "model": [ "ads", "subscription" ], "model_note": { "zh": "多数人看广告换免费听歌，愿意付费的人买每月 8 元或每年 88 元的会员。", "en": "Most people trade ads for free listening, and those willing to pay buy a membership at 8 yuan a month or 88 yuan a year." }, "lesson": { "zh": "汽水的大部分流量来自抖音，这个入口小团队没有。能学的是它的取舍：不和老牌拼最贵的经典版权，只做自己用户最想要的那一块。", "en": "Most of Qishui's traffic comes from Douyin, an entry point no small team has. What carries over is its choice: don't outbid incumbents for the most expensive catalogue, and serve the slice your own users want most." }, "sources": [ { "title": "汽水音乐月活1.2亿，“算法推荐”会成为在线音乐的分水岭吗？", "url": "https://www.woshipm.com/it/6298741.html", "date": "2025-11-27" }, { "title": "汽水音乐崛起的冷思考：抖音「附属业务」能否自立？", "url": "https://www.woshipm.com/it/6302875.html", "date": "2025-12-06" } ] } }, { "slug": "national-online-id", "name": { "zh": "国家网络身份认证", "en": "National Online ID" }, "developer": "中华人民共和国公安部", "kind": "apps", "ids": { "as": [ "1588080869" ] }, "url": "https://horizontal.one/apps/national-online-id/", "analysis": { "date": "2026-10-29", "what": { "zh": "公安部的网络身份 App：申领网号、网证，认证不露身份证号", "en": "Ministry of Public Security app to prove who you are without sharing your ID number" }, "principle": { "zh": "上网办事总要证明“我是我”；网证让人不必把姓名和身份证号交给每个 App，由公安部的平台替你回答“是不是本人”。", "en": "Online services keep asking you to prove who you are. With the online ID you stop handing your name and ID number to every app: the ministry's platform answers whether it is really you." }, "needs": [ "duty", "safety" ], "why": { "zh": [ "用身份证件和手机申领一次网号、网证，之后在接入的 App 和网站里扫码或一键认证，不用反复输入姓名和身份证号。", "按管理办法，只需要核验身份的平台只能拿到“是不是本人”的结果，拿不到你的证件信息。", "能用的地方越来越多：微信、QQ、淘宝、抖音支持用它一键登录，12306 的部分业务、银行、医院和考试报名也接入了。", "它是自愿的，不用它也能办事；评分不到 2 分却排在免费榜第 8，说明下载它的人是为了办一件事，不是因为喜欢。" ], "en": [ "Apply once with your ID card and phone; after that, apps and sites that accept it verify you with a scan or one tap, with no name or ID number to type.", "Under the rules, a platform that only needs to confirm who you are gets a yes or no, not your ID details.", "More places accept it: WeChat, QQ, Taobao and Douyin offer one tap login with it, and some 12306 rail services, banks, hospitals and exam registrations have joined.", "It is voluntary and everything can still be done without it; under 2 stars yet eighth on the free chart, it is downloaded to get something done, not because people like it." ] }, "drivers": [ "mandate" ], "model": [ "free" ], "model_note": { "zh": "不收费：这是公安部的公共服务，对个人和接入的机构都免费。", "en": "Free: a public service of the ministry, at no charge to people or to the organisations that connect to it." }, "lesson": { "zh": "评分不到 2 分也能进前十，是因为人来这里是为了办一件绕不开的事；小团队的产品没有这种豁免，体验差就会被删掉。能学的一点是它的卖点：人在乎自己的身份信息，需要实名的产品，少收、少存身份证号本身就是理由。", "en": "It reaches the top ten with under 2 stars because people come to get an unavoidable job done; a small team's product has no such pass, and a poor experience gets it deleted. One point carries over: people care about their identity data, so if you need real names, collecting and storing less is a reason to choose you." }, "sources": [ { "title": "六部门联合公布《国家网络身份认证公共服务管理办法》", "url": "https://www.jiemian.com/article/12819732.html" }, { "title": "全国已有四千万人申领国家网络身份证", "url": "https://www.news.cn/law/20260713/aeb623f8f27249b8a3c9265e84f2c801/c.html", "date": "2026-07-13" } ] } }, { "slug": "workbuddy", "name": { "zh": "WorkBuddy", "en": "WorkBuddy" }, "developer": "Tencent Technology (Shanghai) Company Limited", "kind": "apps", "ids": { "as": [ "6761374913" ] }, "url": "https://horizontal.one/apps/workbuddy/", "analysis": { "date": "2026-10-29", "what": { "zh": "腾讯云的 AI 办公助理：在电脑上替你做文件、表格和报告", "en": "Tencent Cloud's AI agent that does office work on your computer, run from your phone" }, "principle": { "zh": "上班的人一直想把重复的杂活交出去；WorkBuddy 让 AI 直接在你的电脑上动手干活，人在手机上派活、看进度。", "en": "Office workers have always wanted to hand off repetitive chores. WorkBuddy lets an AI do the work on your own computer while you assign tasks and check on them from your phone." }, "needs": [ "getdone" ], "why": { "zh": [ "2026 年初，开源的 OpenClaw 在国内火了起来，很多人想要一个能替自己操作电脑的 AI，但自己部署要懂技术；WorkBuddy 做成了下载即用，微信扫码就能登录。", "它不只回答问题，会自己拆解任务、调用工具，交出文档、表格、报告这样的成品，也能通过企业微信、QQ、飞书、钉钉接活。", "手机 App 可以远程指挥家里或公司开着的电脑，也可以直接在云端跑，人不在电脑前，活也在推进。", "可以在混元、DeepSeek、GLM、Kimi、MiniMax 等模型之间切换，不被绑死在一家模型上。" ], "en": [ "Early in 2026 the open source OpenClaw caught on in China and many people wanted an AI that operates their computer, but setting it up took skill; WorkBuddy made it download and go, with login by scanning a code in WeChat.", "It doesn't stop at answers: it breaks a task down, calls tools and hands back finished documents, spreadsheets and reports, and it takes jobs through WeCom, QQ, Feishu and DingTalk.", "The phone app can direct a computer left running at home or at work, or run the job in the cloud, so work moves on while you are away from the desk.", "It switches between models such as Hunyuan, DeepSeek, GLM, Kimi and MiniMax rather than tying you to one." ] }, "drivers": [ "easy", "ecosystem" ], "model": [ "subscription", "parent" ], "model_note": { "zh": "个人有免费额度，App 内订阅每月 70 元起；腾讯更看重的是按人头收费的企业版，这本身就是腾讯云的生意。", "en": "Individuals get a free allowance and in app plans start at 70 yuan a month; what Tencent cares about more is the enterprise edition, priced per seat, which is Tencent Cloud's own business." }, "lesson": { "zh": "WorkBuddy 抓住的缺口，是一个技术圈已经证明好用、普通人却装不上的开源工具。小团队也能找这种缺口，替普通人把安装、登录和第一个任务做顺。", "en": "WorkBuddy's opening was an open source tool that techies had proven useful and ordinary people couldn't install. A small team can hunt for the same kind of gap and make the install, the login and the first task smooth for everyone else." }, "sources": [ { "title": "Tencent launches OpenClaw-like workplace AI agent WorkBuddy", "url": "https://technode.com/2026/03/09/tencent-launches-openclaw-like-workplace-ai-agent-workbuddy/", "date": "2026-03-09" }, { "title": "Tencent launches WorkBuddy AI agent as OpenClaw craze spreads", "url": "https://m.jiemian.com/article/14091713.html", "date": "2026-03-10" }, { "title": "腾讯 WorkBuddy 正式版 App 发布，安卓 / iOS / 鸿蒙三端同步上线", "url": "https://www.ithome.com/0/978/468.htm", "date": "2026-07-18" }, { "title": "WorkBuddy 上线三个月 DAU 破 1300 万，腾讯办公 Agent 加速商业化", "url": "https://www.itiger.com/hans/news/2654008710", "date": "2026-07-28" }, { "title": "腾讯不想让WorkBuddy困在桌面", "url": "https://m.jiemian.com/article/15049951.html" } ] } }, { "slug": "chsi", "name": { "zh": "学信网", "en": "CHSI" }, "developer": "中国高等教育学生信息网(学信网)", "kind": "apps", "ids": { "as": [ "1488854568" ] }, "url": "https://horizontal.one/apps/chsi/", "analysis": { "date": "2026-10-29", "what": { "zh": "教育部指定的学籍、学历、学位查询和验证 App", "en": "The official app for checking and verifying Chinese student records and degrees" }, "principle": { "zh": "升学、求职都得证明学历是真的；学信网是教育部唯一指定的学历证书查询网站，这件事只能在这里办。", "en": "Going on to study or work means proving your degree is real. CHSI is the only site the Ministry of Education designates for checking degree certificates, so this can only be done here." }, "needs": [ "duty" ], "why": { "zh": [ "学校和用人单位查学历都认它：学籍、学历、学位的在线验证报告从这里出，学生本人登录就能查自己的档案。", "2027 年考研报名改为在学信网 App 里在线拍照上传，10 月 9 日开始预报名、15 日到 24 日正式报名，一大批考生同时被带了进来。", "求职时不少单位要学信网的学历或学籍验证报告，而秋招正在这几个月。", "它的评分在 4.5 分以上，比另外几个必办 App 高得多：功能就那几样，做稳就够了。" ], "en": [ "Schools and employers rely on it: online verification reports for enrolment, certificates and degrees come from here, and students can look up their own records after logging in.", "For the 2027 postgraduate entrance exam the application photo has to be taken in the CHSI app, so early registration from October 9 and registration from the 15th to the 24th brought in a wave of candidates at once.", "Many employers ask for a CHSI report on a degree or enrolment, and autumn hiring runs through these same months.", "It rates above 4.5 stars, far higher than the other must do apps: it does a few things and does them reliably." ] }, "drivers": [ "mandate" ], "model": [ "free" ], "model_note": { "zh": "App 里没有内购：它是教育部下属单位主办的公共服务，学生本人查询自己的学籍和学历不收费。", "en": "No in app purchases: it is a public service run by a unit of the Ministry of Education, and students check their own records for free." }, "lesson": { "zh": "学信网 10 月进前十，是因为考研报名的照片得在它的 App 里拍。官方只管核验，备考、择校和报名前的那些麻烦它不管，小团队能做的是这些周边的事，而且同样的需求每年同一时间都会再来一次。", "en": "CHSI reached the top ten in October because exam photos must be taken in its app. The official side only verifies; preparing, choosing schools and the hassle before registering are left to others, which is where a small team fits, and the same demand returns at the same time every year." }, "sources": [ { "title": "注册高仿域名复制官网信息，山寨“学信网”再现网络", "url": "https://m.thepaper.cn/newsDetail_forward_32254382", "date": "2025-12-25" }, { "title": "2027年研考生注意！10月9日起网上预报名启动", "url": "https://www.bjnews.com.cn/detail/1791426315129369.html", "date": "2026-10-08" }, { "title": "2027年研考生注意 今起网上预报名启动", "url": "https://www.stdaily.com/web/gdxw/2026-10/09/content_592912.html", "date": "2026-10-09" } ] } }, { "slug": "fengkuang-shuishijie", "name": { "zh": "疯狂水世界", "en": "Crazy Water World" }, "developer": "益世界网络科技(上海)有限公司", "kind": "games", "ids": { "as": [ "6757172630" ] }, "url": "https://horizontal.one/apps/fengkuang-shuishijie/", "analysis": { "date": "2026-10-29", "what": { "zh": "益世界的海上末日生存：从木筏起步，捞物资、建基地、结盟", "en": "Eworld's flooded world survival game: start on a raft, scavenge, build, join an alliance" }, "principle": { "zh": "从一无所有到一片家业，是最让人上瘾的进步；疯狂水世界从一只木筏捞垃圾起步，画风明亮，在微信、抖音里点开就玩。", "en": "Going from nothing to a thriving home is progress at its most gripping. Crazy Water World starts you on a raft scavenging junk from the sea, drawn bright and comic, playable inside WeChat and Douyin." }, "needs": [ "progress", "fun" ], "why": { "zh": [ "起点极低：一只木筏和海上漂来的物资，捞、造、扩建，每一步都看得见基地在长大。", "末日题材却用明亮的漫画画风和搞笑角色，冲淡了生存游戏的压抑，更多人愿意点开。", "先在微信和抖音小游戏里火起来，不用下载就能玩；后来又请陈小春代言、拍 50 集 AI 短剧、在快手做荒岛直播。", "后面是一套 SLG：招募英雄、推图、联盟对抗；玩家说充得多的联盟压着充得少的打，这正是付费的动力。" ], "en": [ "The start is as low as it gets, a raft and floating junk; you scavenge, build and expand, and the base visibly grows with each step.", "An end of the world setting drawn in bright comic style with funny characters takes the gloom out of survival and invites more people in.", "It grew first as a WeChat and Douyin mini game with nothing to install, then added a celebrity spokesman, a 50 episode AI short drama and live streams on Kuaishou.", "Behind the building sits a strategy game of heroes, stage battles and alliance wars; players say the alliances that pay most beat the rest, which is what drives spending." ] }, "drivers": [ "acquisition", "social", "liveops" ], "model": [ "iap" ], "model_note": { "zh": "免费下载，钱来自 6 元到 648 元的礼包、VIP 等级礼包和付费的自动生产；App Store 页面也标明含抽奖箱。", "en": "Free to download; the money comes from packs priced from 6 to 648 yuan, VIP level packs and paid auto production, and the App Store page lists loot boxes." }, "lesson": { "zh": "“从一无所有开始”的开局和免安装的入口，小团队可以借，网页游戏同样点开就玩。后面的 SLG 付费和明星、短剧、直播营销，是大发行商的打法。", "en": "The start from nothing, played with no install, is worth borrowing, and a browser game opens with one tap too. The strategy game economy behind it and the celebrity, drama and live stream marketing belong to a big publisher." }, "sources": [ { "title": "益世界《疯狂水世界》斩获小米应用商店最高荣誉“金米奖”（中华网）", "url": "https://m.tech.china.com/hea/articles/20260313/202603131824442.html", "date": "2026-03-13" }, { "title": "2025年12月小游戏六维榜单 微小、抖小百款游戏各领风骚（网易）", "url": "https://m.163.com/dy/article/KJDVMCCQ05466ZM9.html", "date": "2026-01-16" }, { "title": "1月小游戏六纬榜单 王者荣耀试玩版闯进小游戏赛道（网易）", "url": "https://c.m.163.com/news/a/KMN73CL505466ZM9.html", "date": "2026-02-26" }, { "title": "陈小春代言、AI短剧、荒岛直播联动，益世界《疯狂水世界》开启暑期营销新篇章（3DM手游）", "url": "https://shouyou.3dmgame.com/news/76648.html", "date": "2026-08-18" }, { "title": "疯狂水世界（小米游戏中心）", "url": "https://game.xiaomi.com/game/62416703" } ] } }, { "slug": "wangzhe-wanxiangqi", "name": { "zh": "王者万象棋", "en": "Honor of Kings: Wanxiang Chess" }, "developer": "Shenzhen Tencent Tianyou Technology Ltd", "kind": "games", "ids": { "as": [ "1614798032" ] }, "url": "https://horizontal.one/apps/wangzhe-wanxiangqi/", "analysis": { "date": "2026-10-29", "what": { "zh": "王者荣耀原班人马做的自走棋：六人一局，用王者英雄对战", "en": "Honor of Kings heroes in a six player auto battler, from the same team" }, "principle": { "zh": "人喜欢在熟悉的角色身上找新玩法；王者万象棋把王者荣耀的英雄搬进自走棋，不拼手速，比的是搭配、取舍和一点运气。", "en": "People like new ways to play with characters they already love. Honor of Kings Chess puts the original game's heroes in an auto battler where lineups, choices and some luck matter more than reflexes." }, "needs": [ "fun", "thrill" ], "why": { "zh": [ "英雄都是王者荣耀里的那些，老玩家不用重新认识一批角色，第一局就知道谁是谁。", "胜负看阵容搭配和临场取舍；拍卖、天赋、效果牌这些随机事件让每局都不一样，随时可能翻盘。", "王者荣耀里给注册和对局发点券、皮肤，把一批原本没打算玩自走棋的老玩家带了进来，上线前预约就超过了 7000 万。" ], "en": [ "The heroes are the ones from Honor of Kings, so its players need not learn a new cast and know who is who from the first match.", "Lineups and trade offs decide a match, and random events such as auctions, talents and effect cards make every match different, with a comeback always possible.", "Honor of Kings handed out coupons and a skin for signing up and playing, which pulled in players who had never meant to try an auto battler, and more than 70 million signed up before launch." ] }, "drivers": [ "brand", "ecosystem" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，收入主要来自皮肤等外观；本周它排在中国游戏免费榜第 6。", "en": "Free to play, earning mainly from skins and other cosmetics; this week it is sixth on China's free games chart." }, "lesson": { "zh": "它靠王者荣耀的 IP 和用户起步，小团队可学的不多。能借鉴的是起步方式：新产品别从零拉人，先在已有用户最多的地方给奖励请他们试一下；但奖励只管带人进门，留不留得住要看游戏本身。", "en": "It started from Honor of Kings' brand and players, so a small team can copy little. One idea carries over: don't launch a new product from zero, reward the users you already have for trying it, knowing rewards only get people through the door and the game has to keep them." }, "sources": [ { "title": "预注册开启，《王者万象棋》明日开放，9月10日正式上线", "url": "https://news.17173.com/content/09012026/161044337.shtml", "date": "2026-09-01" }, { "title": "免费榜霸榜13天，王者万象棋把玩家留下了吗？", "url": "https://wap.stockstar.com/detail/SS2026092400035476", "date": "2026-09-24" } ] } }, { "slug": "yuedong-xiaozi", "name": { "zh": "跃动小子", "en": "Yuedong Xiaozi" }, "developer": "BAI XIANG NETWORK TECHNOLOGY (SHANGHAI) CO., LTD", "kind": "games", "ids": { "as": [ "6444717468" ] }, "url": "https://horizontal.one/apps/yuedong-xiaozi/", "analysis": { "date": "2026-10-29", "what": { "zh": "开宝箱养成游戏：当一名角斗士，开箱出装备，去角斗场比拼", "en": "A chest opening RPG: play a gladiator, open chests for gear, fight in the arena" }, "principle": { "zh": "揭晓那一下的心跳谁都爱；跃动小子把成长做成连续开宝箱：点一下出一件装备，下一件也许就是传说。", "en": "Everyone likes the jolt of a reveal. Little Gladiator builds its growth on opening chest after chest: one tap, one piece of gear, and the next might be legendary." }, "needs": [ "thrill", "progress" ], "why": { "zh": [ "上手只要点：开箱、换上更好的装备、去角斗场打，数值涨得飞快，前期几乎不用想。", "装备随机掉落、品质有高有低，每一次点开都有一点期待。", "广告里很少拍开箱，而是拍狙击隐形外星人、搭桥这类小玩法，让一个重养成游戏看起来人人能玩。", "2025 年它是微信小游戏投放最多的产品之一，暑期单日素材多次超过 4000 条，抖音是第二阵地。" ], "en": [ "Play is mostly tapping: open, equip better gear, fight in the arena; power climbs fast and the early game asks almost no thought.", "Gear drops at random in different grades, so each chest carries a small hope.", "Its ads rarely show chests but side games, sniping hidden aliens or building a bridge, so a heavy growth game looks light enough for anyone.", "In 2025 it was among the heaviest advertisers in WeChat mini games, at peaks over 4,000 ad creatives a day, with Douyin as a second front." ] }, "drivers": [ "acquisition", "easy" ], "model": [ "iap", "ads" ], "model_note": { "zh": "免费玩，卖 6 元到 648 元的礼包，还有广告和抽奖箱；玩家说前期送的宝箱开完以后，不充值就很难再过关。", "en": "Free to play; it sells packs from 6 to 648 yuan and also has ads and loot boxes. Players say that once the early free chests run out, progress stalls unless you pay." }, "lesson": { "zh": "开箱的快感做起来不难，难的是背后每天几千条素材的买量。小团队能借的是它的广告思路：用一个人人一看就懂的小玩法当门面，但门面和游戏本身别差太远。", "en": "A chest reveal is cheap to build; thousands of ad creatives a day are not. A small team can borrow the ad idea, leading with a side game anyone grasps at a glance, if the game behind it stays close to the ad." }, "sources": [ { "title": "热力引擎、Insightrackr：2026 小游戏获客增长趋势报告", "url": "https://pdf.dfcfw.com/pdf/H3_AP202604271821628560_1.pdf", "date": "2026-04-27" }, { "title": "1月小游戏六纬榜单 王者荣耀试玩版闯进小游戏赛道（网易）", "url": "https://c.m.163.com/news/a/KMN73CL505466ZM9.html", "date": "2026-02-26" } ] } }, { "slug": "eggy-party", "name": { "zh": "蛋仔派对", "en": "Eggy Party" }, "developer": "网易移动游戏", "kind": "games", "ids": { "as": [ "1544884479" ] }, "url": "https://horizontal.one/apps/eggy-party/", "analysis": { "date": "2026-10-29", "what": { "zh": "网易的派对闯关游戏：圆滚滚的蛋仔，地图由玩家自己造", "en": "NetEase's party game of round egg characters, on maps that players build themselves" }, "principle": { "zh": "人一直喜欢和朋友一起闹着玩、找点新花样；蛋仔派对让玩家自己造关卡，总有别人刚做好的新地图可以拉上朋友去玩。", "en": "People have always liked fooling around with friends and finding something new to play. Eggy Party lets players build the levels, so there is always a fresh map someone just made to try with friends." }, "needs": [ "fun", "connect", "expression" ], "why": { "zh": [ "上手只要会跑会跳，圆滚滚的蛋仔撞来撞去本身就好笑，不怕手残，输了也不难受。", "编辑器在手机上就能用，现在还接入了大模型，说一句话就能生成素材，玩家做出的地图远多于官方自己能做的。", "做地图能赚钱：官方说头部作者年收入可达千万级，一批人把做地图当成了工作，新内容就不会断。", "盲盒外观和 IP 联动（商店页现在写着小猪佩奇联动）给人花钱的理由，也让它一直有新话题。" ], "en": [ "Running and jumping is all you need, round eggs bumping into each other is funny in itself, clumsy players are welcome, and losing doesn't sting.", "The editor works on a phone and now has AI models built in that turn a sentence into assets, so players make far more maps than the studio ever could.", "Maps pay: NetEase says top creators earn tens of millions of yuan a year, so some treat map making as a job and new content keeps coming.", "Blind box outfits and brand collaborations (the store page currently advertises one with Peppa Pig) give people something to spend on and keep it in the conversation." ] }, "drivers": [ "supply", "social", "easy" ], "model": [ "iap" ], "model_note": { "zh": "免费玩，收入主要来自盲盒外观和服饰，做地图的玩家也能从官方拿到收入。", "en": "Free to play, with money mostly from blind box outfits and accessories, and players who make maps can earn from NetEase too." }, "lesson": { "zh": "做一个蛋仔这样的平台，小团队做不了；但在它上面做内容，一到三个人就能入场：官方说中腰部地图作者年收入在十万元以上。先在别人的 UGC 平台上做出受欢迎的地图，比从零做一款派对游戏现实得多。", "en": "A small team can't build a platform like Eggy Party, but one to three people can make content on it: NetEase says mid tier map makers earn more than 100,000 yuan a year. A popular map on someone else's platform is far more realistic than a party game built from scratch." }, "sources": [ { "title": "《蛋仔派对》UGC生态亮相全球数字经济大会 AI赋能下的新创业形态", "url": "https://www.xinhuanet.com/digital/20260707/abc56da5139a4707befb0a7541c8a834/c.html", "date": "2026-07-07" } ] } }, { "slug": "dream-road", "name": { "zh": "Dream Road", "en": "Dream Road" }, "developer": "Bellum Games LLC", "kind": "games", "ids": { "as": [ "6741928115" ] }, "url": "https://horizontal.one/apps/dream-road/", "analysis": { "date": "2026-10-29", "what": { "zh": "写实的城市驾驶和赛车游戏，可以和朋友联机", "en": "A realistic city driving and racing game you can play online with friends" }, "principle": { "zh": "开一辆买不起的车，和朋友在城里兜风，是很老的白日梦；Dream Road 免费给你：写实画面、联机房间和改装。", "en": "Driving a car you could never own through a city, friends alongside, is an old daydream. Dream Road offers it for free, with realistic graphics, online rooms and tuning." }, "needs": [ "fun", "expression" ], "why": { "zh": [ "看起来比它的价格贵得多：玩家称赞雨天效果、动态模糊和 120 帧的流畅。", "可以开带密码的联机房间，几个朋友在同一座城里一起开；也有单人模式。", "从外观件到悬挂都能改，还有手动挡和新老车型，满足车迷“自己调一台车”的愿望。" ], "en": [ "It looks far more expensive than it is: players praise the rain, the motion blur and smooth 120 fps play.", "Password protected online rooms let a few friends drive the same city together, and there is a single player mode.", "Tuning from body parts to suspension, a manual gearbox and both modern and classic cars feed the enthusiast's wish to build a car of their own." ] }, "drivers": [ "capability", "social", "price" ], "model": [ "ads" ], "model_note": { "zh": "免费，靠广告收入，App Store 上没有列出内购；车用游戏里赚的钱买。", "en": "Free and funded by ads, with no purchases listed on the App Store; cars are bought with money earned in the game." }, "lesson": { "zh": "写实驾驶的 3D 工作量不小，但它的卖点很克制：一座城、一批车、和朋友开房间，这个规模小团队够得着。它为什么这周冲上中国免费榜，公开资料说不清。", "en": "Realistic driving is a lot of 3D work, but the offer is modest: one city, a set of cars, rooms for friends, a scope a small team can reach. Why it climbed China's free chart this week is unclear from public sources." }, "sources": [ { "title": "Dream Road: Online, Bellum Games LLC (Game Solver)", "url": "https://game-solver.com/dream-road-online/", "date": "2026-01-03" } ] } } ] }